Cold email templates

Hi {{first_name}}, quick question

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]], where we specialize in [[your customer-facing USP]]. I saw that you [[some connection--know Joe on LinkedIn, etc.]]!

I'm reaching out because, after checking out {{company}}'s website, know we could really help improve [[relevant KPI]].

Plus, I was really struck by [[something you honestly like about the business--what they're doing with services or products; swipe a line from their mission statement; etc.]]

Are you free for a 15 to 20 minute chat on [[date and time]] to discuss your strategy for [[your company's area of expertise]]?

Even if we don't end up moving forward, I'd be happy to share some ideas that will make an immediate impact :)

Hope to hear from you.

Thank you,
[[your name]]

New feature to solve [[XYZ]]

Hi {{first_name}},

It’s been awhile since we last chatted…how is everything going at {{company}}? Based on our last conversation about [[topic]], I think [[your company name feature]] could really boost {{company}}‘s bookkeeping abilities.

I’d love to provide you with more details. Would you be available for a quick chat or demo this week?

Best regards,
[[your name]]

Partnership with [[company_name]]

Hey {{first_name}},

I'm [[your_name]], the owner of [[company_name]].

[[discuss your traffic sources]]

Example 1

Example 2

Example 3

We can send visitors to your product listings and generate tons of sales.

We already do so for similar products and are happy to show you the traffic and revenue numbers if you'd like.

We would like to offer a partnership where we do the following:

1) We continue to promote/list your products and further promote throughout our site

2) At the end of the month, we will send you a report showing the number of sales we generate for your products

3)You will pay us an additional commission (TBD) for each sale for our promotions.

This will incentivize us to promote you further and be compensated for it. This also benefits your brand since we actively promote your products, thus helping you receive more organic sales via Amazon.

We can share a report to show you what it would look like and be happy to discuss the details.

[[your name]]

Improve [[process]] at {{company}}

Hi {{first_name}},

I am reaching out to you because being the {{position}}, I was certain you would know more about the current process in place at your company for [[which department]].

Like we’ve helped [[your existing customer]], I felt you might be interested in improving your [[the biggest challenge for the prospect]].

I did a fair amount of research on your company’s [[current system]] and I’m sharing a few of my thoughts here which could help you save [[the benefit your product offer]]}:

1. I noticed that [[state the current problem and how it can be better]].
2. [[state the current problem and how it can be better]]

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins this week to chat about this?

Growth opportunity

Hey {{first_name}},

I hope you’re doing well. I see you’ve [[published a post, done something interesting]].

Great stuff!

I was doing some research this morning and noticed you [[have a need for our product/aren’t doing X/could benefit from Y]].

My company actually works with people like you to help them achieve [[goal]].

Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.

Let me know if you’re available at:

[[Date & Time]]
[[Date & Time]]
[[Date & Time]]

Either way, keep up the great work!

Cheers,

[[your name and title]]

Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

Congrats on [[event]]

Hey {{first_name}},

Congratulations on your recent [[round of funding/promotion]].

What you’re doing is going to impact [[their industry]] in a major way.

I look forward to seeing how you improve it!

Cheers,

[[your name and title]]

[[original subject line]] Hey {{first_name}},

I haven't heard back from you in a while. Wondering, did I do something wrong?

Last we spoke, we talked about [[briefly summarize]].

If I skipped a beat or did not answer an important question for you, please let me know.

[[Your name]]

Marketing priorities

Hi {{first_name}},

As we look to 2017 our marketing department has a lot to think about and prioritize. Where to spend their budget? How many events to attend? How can they maximize our existing lead database?

Since so many of the companies we work with are asking themselves the same questions I thought you would appreciate a couple of articles on building on those strategies:

- How Our Team Got Started With Lead Nurturing
- How to Staff a Small Marketing Team to Achieve Stellar Growth
- Achieving Great Marketing Goals

How are you planning to use social media to help you hit your marketing goals this year, {{first_name}}?

Let me know if you're interested in chatting. It'll only take 15 minutes.

Thanks!
[[signature]]

Reach the MarTech community?

Hi {{first_name}} -- Just bubbling our conversation back to the top of your inbox.

As I mentioned, I'd love to talk to you about how {{company}} can reach an engaged audience of thousands of technology-driven marketers through sponsorship of the MarTech podcast.

If you're interested in a quick intro conversation, let me know, or you can use this link to block off some time for us to chat: [[link]].

I hope we're able to connect.

Best,

-b

Ideas Hey {{first_name}},

Since content is a major source of customers for you, here are a few meaty topics that would bring in high intent leads and a lot of social engagement.

[[Briefly describe a really good idea related to their business and your services]]

[[Briefly describe another really good idea related to their business and your services]]

A little about me: I create really engaging content that converts (recent examples: 1, 2, 3).

Would you be open to a 15-min brainstorm to bat around some ideas?

[[Your name]]

Hi {{first_name}} / connection through [[name of colleague on platform]]

Hi {{first_name}},

Saw that you work with [[name of colleague]]! [[Colleague]] has been using [[your company]] to [[improve KPI]] for a while now, and I would love to hook you up so you can do the same.

Have you had a chance to check [[your company]] out? :)

I'm happy to hop on a quick call to give you a tour. Plus, we have some free resources some of your other colleagues love that I'll show you, too.

Please pick a time on my calendar that works best for you and I'll follow up: [[calendar link]]

Thanks,
[[your name]]