Prospecting email templates

Browse the best performing prospecting email templates.

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Can I help with [[pain point]]?

Hi {{first_name}},

I want to reach out and ask how everything is going at {{company}}? How is your current bookkeeping solution working out for you?

We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}.

Best,
[[your name]]

Right person

Hi {{first_name}},

I hope this note finds you well.

I’ve been working for a company called [[your company name]] that specializes in [[describe your company’s products or services]].

In thinking about your role at {{company}}, I thought there might be a good fit for your group.

Our [[specific product or service]] has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

Best,

[[your name and title]]

Email marketing at {{company}}

Hey {{first_name}},

Dean from Sumo here. Hope you don’t mind me reaching out :)

We help businesses like [[Client 1]] and [[Client 2]] to grow their email lists and traffic.

I’m curious who might be best to speak with about email marketing at your company?

Cheers,

[[Your Name]]

10x {{company}} traction in 10 minutes

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Quick question about {{company}}

Hey {{first_name}},

Lachlan here. [[icebreaker]].

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with [[AGENCY 1]] and [[AGENCY 2]] recently. Would love for you to check it out, too.

Can I send through some more info?

Can I help with content promotion?

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Advice for your ebook

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

App performance issues

Hey {{first_name}},

We've been hearing from several existing Keyace's customers that they've been experiencing significant application performance issues recently. We can imagine your team would be getting frustrated if that's also happening at Linecom!

We've developed our solution to support leading enterprises such as Unalax, Zamlax and Dunder Mifflin with stability, security and reliability in mind so you won't have these problems with Domcam.

Are you available early next week to discuss why companies like Codelux, Quotabar and Drillfan moved from Keyace to Domcam this year? If not please let us know when's best to reconnect.

Best,
Rose

[[Company Name]] [[Service]]

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

Congrats on new role

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

[[content]] explains [[pain point]]

Hi {{first_name}},

I am doing some research with the [[industry]] and found that [[pain point]] is one of the biggest challenges in this market.

Is this a challenge for you also?

As I have a keen interest in this market I thought I would share with you this [[content]] explaining [[pain point]] as I thought it may be beneficial.

If you would like to have a chat with me about the market or how I’ve helped other [[industry]] companies such as [[customers]], please don’t hesitate to get in touch.

Kind regards,

[[your name]]

Is this you, {{first_name}}?

Hi {{first_name}},

[[icebreaker]]

So, I’m reaching out to ask you a quick question: [[Intriguing question]]

Asking because I just finished [[Service]] for [[Client]], and achieved [[metrics]] – resulting in revenues approaching 7 figures.

My guess is these are results you'll want to have at {{company}}. And given {{company}} similarity with [[Client]], implementing our strategy will yield the same crazy results.

That said, I'd like to show you how this strategy can be useful to the marketing team at {{company}}.

Is this something you're interested in?

Yes!

[[signature]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line