Cold Email Software

Whether you’re fundraising, pitching, recruiting, marketing, or selling, cold email software helps organize and scale your email outreach. With features such as automated sending, AI cold email copywriting, email warmup, follow-up automation, email tracking, and the ability to add personalization at scale, cold email tools can save you time and drive better results for your cold emails.

Whenever you’re sending emails to recipients outside your organization, consider using cold email tools. While it’s possible to send cold emails manually from your inbox, you should use cold email software when you want to scale & automate email outreach. When using a cold email tool, you can send personalized emails at scale without worrying about batching and scheduling, tracking your emails, and analyzing your results.

Cold email means proactively reaching out to people who might be interested in working with you. Typically, cold emails are sent without any prior interaction.

On the other hand, email marketing is typically sent to recipients who opt in to receiving emails from the sender. Email marketing encompasses newsletters, product updates, and other relevant communications.

Absolutely! For many industries, cold email remains one of the most efficient ways to grow your business. If your campaigns are personalized and you carefully select your recipients based on their immediate needs, you’re bound to receive positive replies.

Yes, sending cold emails doesn’t have to be different than sending regular emails. If you only have a couple of emails to send, using your regular email client is fine. However, using cold email software is the easiest way to automate your campaigns. At scale, sending cold emails requires specific considerations related to email deliverability. With features like email warmup, automated spreading of the sending volume, inbox rotation, and more, cold email software helps you scale outbound emails with optimal deliverability and quality.

Email providers like Gmail or Outlook set high daily sending limits for individual senders. However, these limits are typically too high for cold email senders. We set the limit to 15 emails/day by default to protect the deliverability of your campaigns. Advanced users can choose to increase the limit to up to 400 emails per day (for Gmail accounts) and up to 250 emails per day (for Outlook accounts and SMTP/IMAP connections.) That said, higher daily sending volumes typically result in deliverability issues.

Our cold email tool is free to use. On the Free plan, you can connect an email account and send unlimited campaigns with a 500 recipients per campaign restriction. You can also subscribe to a paid plan to connect more email accounts and get access to premium deliverability and reporting features.

Yes! Hunter’s AI Email Assistant is built into Hunter’s cold email platform. Just toggle on the AI option while composing your emails to instantly generate, rewrite, or improve your outreach copy. Learn more about how AI can boost your replies and save time.