Cold email templates
Find inspiration from best-performing cold emails, sorted by categories.

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How to write a cold email?

  • Write a catchy opening line. To make your prospect read your cold email, in your opening line, mention a mutual connection, ask a relevant question, use a trigger event, or start with the prospect's problem.
  • Personalize your message. It makes sense to spend time on high-value prospects and manually add a personal touch to every email you send. You can have a single template for the outreach, but add very specific information for each of your prospects to make the message relevant to them and provide maximum value.
  • Keep it short and easy. There are three key elements your cold email should contain: who you are/or a short introduction, what your offer is, the action you want a prospect to take. Try to eliminate unnecessary greetings and wordy sentences.
  • Provide value. While writing your cold email, talk about the benefits prospects will get, not the features you sell.
  • Include a CTA. The CTA should have a perfect match with the goal of your cold email. Try to focus on a single thing you want to achieve with your outreach.
Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write a follow-up email?

While writing a cold email follow-up, you can follow the main principles we shared above for cold email writing. However, don’t forget about these principles as well:

Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. These kinds of microaggressions can exasperate your prospects and quickly chip away at the goodwill and all and mutual trust you have established. Hence, try to omit such passive-aggressive phrases in your follow-up emails:

  • I’m following up because you haven’t responded to me yet
  • I’ve tried to reach you a few times now
  • I know you’re busy, I’m busy too
  • Just checking in

Remove desperation. Yes, you might be upset because your prospect didn’t respond to your previous four follow-ups, but don’t show them your distress. These phrases are a right signal you sound a bit desperate, so try to omit them as well:

  • If it’s not too much trouble
  • I apologize in advance for bothering you

Craft a perfect subject line for your follow-up. Try not to be too apparent by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write a good subject line?

  • Make it personal. Besides personalizing your cold email subject lines on a basic level (including first and company names), you can collect even more information about your prospects before reaching out to them and use it to improve your open rates. For example, it could be their position, industry, mention of the content they wrote, the place you met, etc.
  • Keep subject lines short. It’s easier to catch a prospect's attention with something short, sweet, and straight to the point. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.
  • Ask questions. If you ask a question relevant to your prospects, they are more likely to open your email and start looking for the answer. Try to use open-ended questions since they are arousing curiosity.
  • Use power words. Power words are words of persuasion that often evoke an emotional response and lead to the desired outcome. They engage the reader's imagination and make them open emails. Here are some of the power words examples you can use for subject lines: astonishing, key, private, best, official, expert, simple, easy, ready, etc.
  • Don’t use clickbait. It doesn’t make sense to create “loud” subject lines for your cold outreach campaign. In the end, what matters is a conversion rate, not the open rate of your emails.
Read more: How to Craft Perfect Cold Email Subject Line
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