[[Your Startup]] – [[key metric or outcome]] for [[customer type]]

Hi {{first_name}},

I saw we were both on [[Webinar Title]] with [[Host Name]] earlier – your question about [[something they asked / topic from chat if known, or “scaling in [[Industry]]”]] really stood out.

I’m [[Your Name]], founder of [[Your Startup]], where we [[1-line on what you’re building]] for [[who you serve]]. We’re wrestling with a lot of the same themes from the session – especially [[specific topic from webinar – e.g. “finding the right early customers” / “figuring out a repeatable outbound motion”]].

If you’re open to it, I’d love to connect for a quick 15–20 minute chat to swap notes on what you’re trying this quarter and share what’s working (and not) on my side too.

Would you be up for that?

Hey {{first_name}},

Our [[Job title and name of senior figure in business]] came across [[Prospect company]] on LinkedIn while identifying top-performing [[Industry]] [[title]]s for a pilot program we’re running.

We’re offering a Quick-Start Plan to a select few [[industry]] teams - a lightweight setup that [[benefit of pilot and the ROI]] for [[prospect's company name]].

We recently helped [[example customer]] increase [[value metric]].

Based on what [[senior figure in business]] found, [[prospect's company name]] looks like a strong candidate for similar results.

Would you be open to a short call to explore?

P.S. Normally [[cost]], but [[prospect's company name} was flagged as an ideal case study - so we're waiving the fee

---------- Forwarded message ---------

From: [[senior figure in business]]

Date: Wednesday, October 15th, 2025 at 6:08:47 PM

Subject: Reach out to [[First Name]] - Quick-Start Plan

To: [[you]]

Hey [[your name]], wrapped up research on [[prospect company name]]. Excellent candidate for the Quick-Start - let's schedule a call to confirm fit.

Cheers,

[[senior figure in business]]

Hey {{first_name}},

Quick question: Do you actually use [[competitor's features]]?

Or are you mostly just...[[core job to be done]]?

Most teams we talk to are paying [[cost of competitor service]] for [[competitor name]] but [[job to be done they're focused on]]. Which is fine, except [[your company name]] does that one thing for [[cost]] and [[your tool's quality vs. theirs]].

Not saying [[competitor]] is bad - but if [[company name]] is primarily [[job to be done they're focused on]] you might be overpaying for features you're not using.

15-minute call: I'll pull up your current [[competitor]] plan, show you [[what that'd cost with your tool]], and you tell me if the math makes sense.

If it doesn't save you real money, we'll both move on. If it does, you just found the budget for something else.

Worth a look?

P.S. - Not asking you to switch anything today. Just showing you the numbers.