Templates d'emails "Sales"

[[Webinar Title]] question

Hi {{first_name}},

I saw we were both on [[Webinar Title]] with [[Host Name]] earlier – your question about [[something they asked / topic from chat if known, or “scaling in [[Industry]]”]] really stood out.

I’m [[Your Name]], founder of [[Your Startup]], where we [[1-line on what you’re building]] for [[who you serve]]. We’re wrestling with a lot of the same themes from the session – especially [[specific topic from webinar – e.g. “finding the right early customers” / “figuring out a repeatable outbound motion”]].

If you’re open to it, I’d love to connect for a quick 15–20 minute chat to swap notes on what you’re trying this quarter and share what’s working (and not) on my side too.

Would you be up for that?

[[Your Startup]] – [[key metric or outcome]] for [[customer type]]

Hey {{first_name}},

I’m the founder of [[Your Startup]], where we [[plain-English description of what you do]] for [[target customer]]. We’ve reached [[key traction metric – e.g. $XXk MRR, YY active customers, recent milestone]] and are now raising [[amount + round type]] to [[what the capital will unlock]].

Given your investments in [[Fund’s relevant focus or portfolio – e.g. “B2B SaaS at seed” / “[Portfolio Company A] & [Portfolio Company B]”]], I thought this could be a potential fit.

Would you be open to a quick 20-minute call to see if it’s worth a deeper look?

Join our pilot program

Hey {{first_name}},

Our [[Job title and name of senior figure in business]] came across [[Prospect company]] on LinkedIn while identifying top-performing [[Industry]] [[title]]s for a pilot program we’re running.

We’re offering a Quick-Start Plan to a select few [[industry]] teams - a lightweight setup that [[benefit of pilot and the ROI]] for [[prospect's company name]].

We recently helped [[example customer]] increase [[value metric]].

Based on what [[senior figure in business]] found, [[prospect's company name]] looks like a strong candidate for similar results.

Would you be open to a short call to explore?

P.S. Normally [[cost]], but [[prospect's company name} was flagged as an ideal case study - so we're waiving the fee

---------- Forwarded message ---------

From: [[senior figure in business]]

Date: Wednesday, October 15th, 2025 at 6:08:47 PM

Subject: Reach out to [[First Name]] - Quick-Start Plan

To: [[you]]

Hey [[your name]], wrapped up research on [[prospect company name]]. Excellent candidate for the Quick-Start - let's schedule a call to confirm fit.

Cheers,

[[senior figure in business]]

Do you actually use [[competitor's]] full suite of tools?

Hey {{first_name}},

Quick question: Do you actually use [[competitor's features]]?

Or are you mostly just...[[core job to be done]]?

Most teams we talk to are paying [[cost of competitor service]] for [[competitor name]] but [[job to be done they're focused on]]. Which is fine, except [[your company name]] does that one thing for [[cost]] and [[your tool's quality vs. theirs]].

Not saying [[competitor]] is bad - but if [[company name]] is primarily [[job to be done they're focused on]] you might be overpaying for features you're not using.

15-minute call: I'll pull up your current [[competitor]] plan, show you [[what that'd cost with your tool]], and you tell me if the math makes sense.

If it doesn't save you real money, we'll both move on. If it does, you just found the budget for something else.

Worth a look?

P.S. - Not asking you to switch anything today. Just showing you the numbers.

Your journey with [[Prospect's company]]

Hi {{first_name}},

I saw you’re the person behind [[Prospect's Company]]. Your journey [[include information from prospecting their bio, LinkedIn, or podcasts]] shows [[something the prospect is passionate about]].

I think you're exactly the person that I need to talk to about [[your solution]]. It's [[what the solution is]] built for [[ICP]] to [[job be done.]]

Can I share more information?

p.s., if you'd like to get a copy of [[piece of content]] that helps people like you, just hit reply and enter Y.

Spending too much on [[job to be done]]?

Hey {{first_name}},

Spending too much on [[job to be done]]? Head counts ebb and flows but our fees don’t.

[[company]] keeps your [[job to be done]] cost static. Your peers at [[competitor]] saw [[ROI - x saving in y months]]

Worth a quick call to discuss how it can work for you?

Ideas Hey {{first_name}},

Since content is a major source of customers for you, here are a few meaty topics that would bring in high intent leads and a lot of social engagement.

[[Briefly describe a really good idea related to their business and your services]]

[[Briefly describe another really good idea related to their business and your services]]

A little about me: I create really engaging content that converts (recent examples: 1, 2, 3).

Would you be open to a 15-min brainstorm to bat around some ideas?

[[Your name]]

Should I speak to [[referral name]]?

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

New clients for {{company}}

Hi {{first_name}},

I’m just wondering - how does {{company}} chase new clients?

Belkins takes care of all top-of-the-funnel sales tasks: prospect identifying, target research & list building, database enrichment, initial outreach, and appointment scheduling.

The resources below cover our general overview, 3rd party review sites, and our use-cases. These should help with your evaluation.

Case studies -> https://belkins.io/case-studies

Clients Testimonials on Clutch -> https://clutch.co/profile/belkins

Folderly case studies -> https://folderly.com/case-studies

I’ll be happy to arrange a zoom meeting to share best practices. Perhaps next Tuesday will work?

Cheers,

[[your name]]

[[company]] & {{company}}

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

2 Questions {{first_name}}

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

{{first_name}} check out your new cancellation flow

Hey {{first_name}}, I wanted to give you a quick shout to introduce you to ProsperStack, a drop-in cancellation flow for your service that reduces churn by up to 30%.

I made a 40 second video to show you how your cancellation flow could look and how it saves customers.

[[view video]]

I'd love to get 15 minutes with you to learn more about your current cancellation process and see how we can help.

[[meetin link]]