Templates d'emails "Sales"

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.

Best,

[[your name]]

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hi {{first_name}},

A reviewer named [[reviewer name]] posted [[this negative review]] about [[competitor]], your competitor today. They have a total of [[93]] one and two-star reviews.

The good news?

I can show you how to turn their negative reviews into positive reviews for your business. The [[data shows]] this could bring in [[50]]% more business for you.

My name is [[your name]], I’m the co-founder of [[agency name]]. My agency only takes on [[x]] clients at a time. I have [[x]] slots left.

Interested?

[[your signature]]

Dear {{first_name}},

I hope you had a lovely weekend! Did you know eliminating competitors using the {{company}} trademark in their ads is more important than just for brand protection?

Why takedown ads which infringe on your trademark?

- Decreased CPCs for Hunter;
- Better click-through-rates;
- Protect your brand image;
- Increased CPCs for competitors.

BrandVerity automates monitoring of ads, identification of infringing ads, and makes submission directly to the search engines for takedown super easy. 15 minutes a week to do all that? Absolutely.

If you're interested in discussing further, please feel free to schedule a meeting with me here!

Sincerely,
[[your name]]

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Hi {{first_name}},

Coronavirus shut our economy down. Customers were told to "shelter-in-place," but your business is essential and your community needs you.

My name is [[your name]], I’m a [[partner]] at [[ABC/XYZ Agency]].

I can help you:

- Help you share your updated hours and precautions that your store is taking
- Attract new customers to your shop
- Lure dissatisfied customers away from competitors

Once you’re open, I can help you generate [[foot traffic]] immediately, within a [[few minutes]]. I’ve helped shops like yours maximize new business in 30 to 45 days.

Pay only for results.

Are you interested in learning more?

[[your signature]]