Prospecting Email Templates

Hi {{first_name}},

I saw that [[company]] is really producing a lot of research. I loved the [[name of report]].

Most [[function you help]] teams that find us at this stage already have a [[solution you offer]]. The friction point is usually the same: [[challenge]].

Your [[product]] turns [[challenge]] into [[solution]]. We are [[what your solution replaces]]. Teams that switch typically [[ROI statement]].

Open to a quick look?

Hi {{first_name}},

I saw you’re the person behind [[Prospect's Company]]. Your journey [[include information from prospecting their bio, LinkedIn, or podcasts]] shows [[something the prospect is passionate about]].

I think you're exactly the person that I need to talk to about [[your solution]]. It's [[what the solution is]] built for [[ICP]] to [[job be done.]]

Can I share more information?

p.s., if you'd like to get a copy of [[piece of content]] that helps people like you, just hit reply and enter Y.

Hey {{first_name}},

Spending too much on [[job to be done]]? Head counts ebb and flows but our fees don’t.

[[company]] keeps your [[job to be done]] cost static. Your peers at [[competitor]] saw [[ROI - x saving in y months]]

Worth a quick call to discuss how it can work for you?

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

Hi {{first_name}},

During some research of {{company}} , I came across your profile - love how passionate you've been the past [[number of years they've been working at the company, look it up on their LinkedIn profile]] years to help scale the [[department]] team, while also being that go-to advisor for your growing customers.

This [[software review site name]] review about [[highlight of the review relevant to your product]]. However, I imagine you still have customers requesting [[address pain point your solution solves]]. I'm curious - are any customer accounts at risk that would benefit from [[what you offer]]?

[[Recognizable brand name]], new [[your company name]] customer, needed a way to [[what you offer]]. Since leveraging [[your company name]], their [[major benefit]]. As a result, their customers experienced [[business impact]].

Does it make sense to explore ways we can help your team as well?

Best,
[[your name]]

Hi {{first_name}}, this is freaking awesome.

I had to show you this.

I’m in the middle of [[what you’re creating]] about [[benefit about why you’re creating this product or service]].

[[screenshot or GIF of a quick inside look at the product]]

See, here’s the brilliance of [[benefit]]:

Once you know [[what they’ll know after they’ve gone through your product or service]], you [[what they’ll do different]].

I used to have to [[what your reader is currently doing because they don’t have the insight of your product or service]].

Then I’d [[what your reader is currently doing]]. But now… oh baby, the game has changed.

I don’t have to wait [[what your reader is doing now]].

I can [[the cool thing your reader can do after they get your product or service]].

I show you the full details inside [[name of your product or service]].

[[sign off]],

[[your name]]

Hi {{first_name}},

[[icebreaker]]

So, I’m reaching out to ask you a quick question: [[Intriguing question]]

Asking because I just finished [[Service]] for [[Client]], and achieved [[metrics]] – resulting in revenues approaching 7 figures.

My guess is these are results you'll want to have at {{company}}. And given {{company}} similarity with [[Client]], implementing our strategy will yield the same crazy results.

That said, I'd like to show you how this strategy can be useful to the marketing team at {{company}}.

Is this something you're interested in?

Yes!

[[signature]]

Hey {{first_name}},

Become an [[company name]] partner to start driving revenue and business growth.

Register now to become a [[company name]] partner and promote our [[product's unique selling point]].

[[product name]] spans [[enumerating solutions]] to help businesses digitize and automate processes at any scale.

[[link to partner program page]]

Introduce your clients to [[business niche]] and free them from the [[pain point]].

See you there!

Hi {{first_name}},,

I am not sure what body of water that is on your LinkedIn cover photo, but I would totally be okay with getting lost at sea on that boat. Especially if I get to float around on one of the blow up rafts. I could only imagine calling that my WFH office. Did you or a friend take that photo with a drone? It is epic, what ocean or lake is it?

It seems like every meeting I have with marketers these days revolves around their need to generate more MQLs. By connecting our audience of 50 million decision makers to your content, we’ve seen a lot of success working with companies in your space like Snovio and I was hoping to replicate this success with your team.

Do you have some time this week or next to discuss how some of your peers in B2B technology are crushing their MQL generation goals?