Re-engagement Email Templates

Browse best-performing re-engagement email templates for reviving stalled conversations and reactivating prospects who went quiet. Targeting one to two contacts per company yields a 46% higher reply rate than emailing three or more.

Categories
6 email templates
UNO, DOS, {{company}}?

Oh, gosh, {{first_name}}!

My somewhat creepy tracking software is telling me that you Sir for unknown reasons didn't reply on LinkedIn so I am using this as a great opportunity to challenge you!

And look where we are?

Below is my final UNO card which I use to reach you regarding the PWA accelerator.

**inserted photo https://drive.google.com/file/d/1yufr6ZSO2emFrxvhI71b3Tfvd0D1dsRS/view?usp=sharing

It's your turn now...
Do you need again a proper introduction here? ;)

Cheers!

Sales Re-engagement
New feature to solve [[XYZ]]

Hi {{first_name}},

It’s been awhile since we last chatted…how is everything going at {{company}}? Based on our last conversation about [[topic]], I think [[your company name feature]] could really boost {{company}}‘s bookkeeping abilities.

I’d love to provide you with more details. Would you be available for a quick chat or demo this week?

Best regards,
[[your name]]

Sales Re-engagement
Nice meeting you, {{first_name}}

Hi {{first_name}},

It was great chatting with you on [[event]]! Based on our conversation on/at [[information on where you met such as an event or social media platform]], I wanted to reach out and share a bit more information about Better Bookkeeping Software’s offerings and how it can help your company with [[XYZ]].

Our platform is an excellent tool for startups like yours because of features like these:

[[Feature 1]]
[[Feature 2]]
[[Feature 3]]

Would you be available for a 15-minute call this week to discuss how Better Bookkeeping can help {{company}}?

Thank you,
[[your name]]

Sales Re-engagement
Suggestions on [[topic]]

Hi {{first_name}},

It looks like you checked out [[your product/services]] at {{company}}.

As I couldn’t get back to you earlier, I am reaching out now to know the status of your pesky difficulties and love to share some [[suggestions/ideas]] to find the solution.

If we could spend 15 mins on [[date]] at [[time]] to chat about this, it will be great for you to move forward with confidence.

I look forward to hearing from you.

Regards,
[[your name]]

Sales Re-engagement
Hi {{first_name}}, how did [[event]] went for you?

Hi {{first_name}},

I really hope you liked [[the hotel conference]] as much as I did. How did you like the [[speech Tom gave]]? I loved that presentation myself!

I managed to stop for a few minutes at your booth and, honestly, I think you at {{company}} are going to grow big in your field, as the [[industry]] needs guys like you around.

I’m [[name]] and I’m working as a [[salesperson]] which means my job is to make people from [[businesses in the field]] happy and help them grow and get [[the best email marketing]] by [[our email services]].

How about we set up a quick call and talk about how you guys at {{company}} handle these issues now?

Sales Re-engagement
Why did you go?

Hi {{first_name}},

I hope you are doing great 😀 It’s been a while since we were in touch.

{{company}} had trialed with [[your product name]] for their [[what function did they use the product for]] in the past. I would love to reconnect with you and your team to better understand why you had moved away from the same 🙂

We have made some [[market breaking innovations]] since you had signed up and partnered with some big names like [[customer 1]] and [[customer 2]] too. Let’s have a quick chat sometime next week, {{first_name}}?

I would be more than happy to show you [[those innovations]], Monday (January 16th) at 10:00 am sounds good for you?

Sales Re-engagement
Hunter Sequences

Send better cold emails.
Get replies.

Compose sequences and schedule follow-ups, all from your Gmail or Outlook account. It's free.
Create a free account Learn more

Frequently asked questions

If you can’t find the answer to your question here, visit the dedicated section in our Help Center.

Visit the Help Center

Use a re-engagement email when the prospect previously replied, showed interest, or took a meeting but then went silent. If they never responded to your initial sequence at all, a fresh approach with a new angle is better than referencing an email they may not remember. Re engagement email examples work best when there's a prior conversation thread to build on.

Reference your previous conversation briefly (don't make them dig through their inbox), add something new since your last exchange (a product update, a case study, a change at their company), and ask a low-pressure question. A re-engagement email template should offer the prospect an easy way back in: "Is this still on your radar?" gives them space to re-engage without pressure.

Keep it short, confident, and value-forward. One to three sentences is enough. Don't apologize for reaching out again, don't list every way you've tried to contact them, and don't stack multiple CTAs. A single question that acknowledges the gap and provides a reason to re-engage strikes the right tone when you follow up after no response in sales.

Yes. If your original outreach focused on a specific problem, try leading with a success story or a new capability. Repeating the same pitch implies you haven't been paying attention. A cold lead follow up should feel like a natural continuation of the conversation with new information, not a replay of the original email with different formatting.

Yes. Emailing 1-2 people per company yields a 5.1% reply rate versus 3.5% for 3+ contacts, a 46% improvement according to Hunter's State of Email Outreach report. Re-engagement is inherently one-to-one since you're referencing a specific prior conversation. This targeted approach aligns with the email outreach benchmarks that consistently favor precision over volume.

How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

We use cookies
We use cookies to analyze how Hunter's website is used and personalize your experience. Learn more
Opt-out