Unfortunately, I couldn’t get in touch with you on the phone earlier today. I was calling to discuss [[insert the brief description of the offer]].
However, the voicemail told me to try reaching you again [[enter the date and the time]]. Till I do, you can contact me here or at [[insert a cell number]].
Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…
If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.
Not trying to get anything from you. Just want to impress lol 🙂
The subject line is the first thing your prospects see, and they may decide whether or not to read your emails based on the subject line only.
So try not to be too obvious by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.
These are the key rules to follow while writing subject lines for your follow-ups: make them personal, keep copy short, ask intriguing questions.
Read more: How to Craft Perfect Cold Email Subject Line
At Hunter, our key rule is to focus on writing irresistible emails instead of adding too much follow-ups. So we recommend limiting to three follow-ups for your cold email campaigns. If you are sending too many follow-ups to someone who’s never heard about you, you may seem an annoying person and damage your company brand.
If you still feel three follow-ups is not enough or that you can provide more value/spark interest for your prospects—don’t hesitate to use other channels. Twitter or LinkedIn could easily help you to deliver your message on a personal level.
Around 90% of emails are opened on the same day they are sent. The same for the responses—the chances are that your prospects get back to you the same day your campaign was sent are much higher.
So don’t wait for too long to send your follow-up email. Typically, 2–5 days is the best timing to remind prospects about your offer.