Marketing Follow-Up Email Templates

Browse marketing follow-up email templates for re-engaging partnership and co-marketing prospects who haven't responded to your initial pitch.

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2 email templates
{{first_name}}, trying to connect with you

Hello {{first_name}},

Unfortunately, I couldn’t get in touch with you on the phone earlier today. I was calling to discuss [[insert the brief description of the offer]].

However, the voicemail told me to try reaching you again [[enter the date and the time]]. Till I do, you can contact me here or at [[insert a cell number]].

Sincerely,
[[your signature]]

Follow-Up Marketing
Highest converting content upgrades

Hi {{first_name}},

Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…

If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.

Not trying to get anything from you. Just want to impress lol 🙂

Cheers,
Sam

Follow-Up Marketing
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Frequently asked questions

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Wait 4-5 business days. Marketers' calendars are driven by campaign cycles and content deadlines, so your email may have landed during a busy sprint. A marketing follow up email timed for the start of the following week often catches them in planning mode when they're more open to new ideas.

Shift from proposing the partnership to demonstrating it. If your first email said "we should collaborate," the follow up should share a specific idea: "I sketched out a co-branded email swap. Here's what it might look like for your audience." Concrete beats conceptual. The best co-marketing follow up emails show the recipient what the partnership would actually look like in practice.

Avoid pressure tactics that belong in sales sequences (urgency, scarcity, "is now a bad time?"). Frame the follow up as adding value: share a relevant insight, reference something they recently published, or mention a mutual contact. A follow up without being pushy feels like a colleague checking in, not a vendor chasing a deal. The tone should match the collaborative nature of the partnership.

Use AI for drafting structure and ideas, but edit heavily before sending. 69% of decision makers say it bothers them when AI-generated content feels synthetic, according to Hunter's State of Email Outreach report. At the same time, Hunter's AI cold email research found that 67% don't actually mind if AI was used, as long as the result feels relevant and human. The problem isn't the tool. It's lazy output. If your AI cold email reads like it could have been sent to anyone, it will be treated like it was sent to everyone.

Marketing campaigns reply rates sit well above the 4.5% cold email average. Follow ups within that category tend to perform above the initial touch because they build on a proposal the recipient has already seen. If your follow ups underperform, look at the initial pitch first. A weak opening email produces weak follow ups regardless of how well you write them.
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