Local marketing services email templates

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hi {{first_name}},

A reviewer named [[reviewer name]] posted [[this negative review]] about [[competitor]], your competitor today. They have a total of [[93]] one and two-star reviews.

The good news?

I can show you how to turn their negative reviews into positive reviews for your business. The [[data shows]] this could bring in [[50]]% more business for you.

My name is [[your name]], I’m the co-founder of [[agency name]]. My agency only takes on [[x]] clients at a time. I have [[x]] slots left.

Interested?

[[your signature]]

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hi {{first_name}},

Coronavirus shut our economy down. Customers were told to "shelter-in-place," but your business is essential and your community needs you.

My name is [[your name]], I’m a [[partner]] at [[ABC/XYZ Agency]].

I can help you:

- Help you share your updated hours and precautions that your store is taking
- Attract new customers to your shop
- Lure dissatisfied customers away from competitors

Once you’re open, I can help you generate [[foot traffic]] immediately, within a [[few minutes]]. I’ve helped shops like yours maximize new business in 30 to 45 days.

Pay only for results.

Are you interested in learning more?

[[your signature]]

Hey {{first_name}},

I noticed the link leading to [[Reference Link]] on your homepage [[Link to Page]] appears to be broken. I wanted to point it out so that it doesn't impede your traffic going forward.

While we're at it, there are a few ways I see for you to optimize your entire homepage to drive more traffic to the rest of your site. I put together a quick video of 10 tips that you can reference during your next audit/review. Check it out and let me know if you have any questions!

Cheers!

Hi {{first_name}},

[[Competitor]], one of your competitors, has some negative one and two-star reviews from several unhappy customers.

You can avoid this.

In fact, there’s an easy (and free) way to reduce the negative reviews that would hurt your business.

A review performance and trend report.

In [[x]] minutes, I’ll outline your competitor’s strategy vs. yours, and how to learn from their mistakes so your business will continue to grow. I’ll do this free.

Interested?

I have [[x]] slots left, schedule your free report, and review here [[Calendar appointment link]].

[[your signature]]

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Hi {{first_name}},

COVID-19 has created a (temporary) downturn. Businesses and consumers are worried about money — soon, they’ll be searching desperately for accountants and financial advice.

First stop: Google.

Who will they find first? This free [[tool]] will show you whether you’re visible in Google and Google Maps, or not. Received some bad news? Not to worry, our report will show you how to attract [[x% more leads]] via Google and Google Maps.

Hi, my name is [[your name]]], I’m a [[partner]] at [[XYZ Agency]].

If you’re hurting financially, I’ve got some good news. Your [[accounting firm]] can recover with the right keywords, content, and strategies.

Interested?

[[your signature]]

Hi {{first_name}},

According to Investopedia, "many people will choose a do-it-yourself home renovation or upgrade rather than consider selling and moving during a recession. Depending on credit conditions, borrowing to buy a new home is often not an option for most people during a recession anyway."

This is great news!

Your customers will need your help to renovate or upgrade their homes.

The bad news?

There’s going to be a lot of competition via Google and Google Maps. With the right approach, you can generate 3x more leads; our report shows you how. This report is all education, no pitch. It’s also free; there’s no obligation to buy.

Interested?

P.S. I have [[x]] slots left. Request your free report and review [[here]].

[[your signature]]

Hi {{first_name}},

According to Census.gov, sales of new single-family homes in March saw a 15.4% decrease from February and 9.5% below the rate in March 2019. Most real estate agents and professionals can feel it.

Homeowners are buying less.

More of your competitors are fighting for a tiny piece of the pie. If you’re like most agents, you felt the financial hit; if so, I’ve got some good news. {{company}} can recover with the right tools and resources. You’re going to need help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Hi {{first_name}},

Your [[competitor]], they’re trying to [[grab more keywords and rankings]] in Google’s local search results.

The bad news?

You’re competing for the same keywords in Google. This free [[quiz]] shows you how to generate consistent traffic (and leads) from Google, without falling behind (no opt-in required). I can also show you whether you’re gaining or losing ground to your local competitors (e.g., rankings dropped by [[x]]% in the last 30 days).

Won’t cost you a penny. May I send you the quiz?

[[your signature]]

Hi {{first_name}},

Last week there were [[x]] prospects in your area who were looking for your [[product or service]].

They were searching for you on [[social network]].

Here’s how you can help them find you (free of charge).

I’m offering this free social media [[checklist]] to you. It gives you the tools you need to convert [[x]]% more customers month-over-month (no opt-in required). [[Client]], a client of ours, boosted [[metric (engagement/followers/shares)]] by [[x]]%.

Are you interested?

[[your signature]]