Hey {{first_name}},
I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].
Good news - I found some gaps in their paid ads strategies that you could leverage.
But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).
First thing I noticed about those guys - is that they have pretty weak ads in general..
To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.
(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).
Do you mind if I share the cheatsheet with you?
Just reply "Yes" & I'll send it over.