AI Writing Assistant

Send better performing cold emails in less time

AI-crafted to improve your cold email performance.Generate, personalize, and send campaigns at scale inside Hunter.

Only available on paid plans.

Trusted by 5 million + users.
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Send high converting, personalized emails in seconds

Hunter's AI Writing Assistant helps you get your message delivered to your leads, personalized, reply-worthy, and all without added costs.

Only available on paid plans.

Improve your reply rates

Generate reply-worth emails based on your goals and your business.

Lower spam and bounce

Send relevant, personal, and authentic emails that avoid spam and lower your bounce rates

Natural personalization

Generate emails that are truly personal to each lead in your list.

Stand out in the inbox

Separate your outreach from the countless email templates in your lead's inbox.

No expertise needed

Turn your lead knowledge into great emails, without being a copywriting or AI prompting expert.

Simplify your tools

Find, verify, and email your leads all from inside Hunter.

Smarter outreach starts with smarter writing

Hunter's AI Writing Assistant helps you send cold emails at scale that people actually respond to.

Personalize every cold email

Save time researching, avoid the templates your competitors are using, and make your email stand out for the right reasons.

Lists using verified data

Send your emails to the right people with verified leads in Hunter.

Use custom attributes

Add custom attributes to your Leads to add an extra layer of personalization.

AI generated personas

Generate an audience persona with one click, and manually add more detail.

Only available on paid plans.

Guided but flexible

We reverse engineered the high performing prompts so you don't have to.

Describe persona's pain

Pains, Jobs To Be Done, and any information that describes their challenges.

Explain how you can help

Tell the AI who you are, what you offer, how you help, and why you're emailing your lead

Share your unique value

In your own words, tell the assistant what makes you, you.

Only available on paid plans.

Click and optimize

Editing, re-writing lines, and re-generating new emails is a simple as a click, because you're always in control of the AI Writing Assistant.

Choose a goal

Select your campaign's goal - brand awareness, sharing content, or a meeting?

Set tone and language

Are you empathetic? Curious? Make the copy authentic to your voice, no one else's.

Messaging framework

Choose from established messaging methods like AIDA, PAS, and PPPP.

Plan follow-ups

Automatically send follow-ups that create value for your leads.

Define email length

Short, long, or a sweet spot in the middle, you set the email length your leads want.

Select writing style

Whether solving a problem, being concise, or conversational, you can easily shape your email's style.

Only available on paid plans.

Control every step

No exporting. No extra tools. No agencies needed. Just better emails to send, right inside Hunter.

Schedule

Control the timing of your email outreach to maximize reply rate.

High deliverability

Land straight in the inbox, not the spam folder.

Track emails

Know which emails get you clicks, opens, and new business opportunities.

Use custom tracking

Track your success using a custom domain to maximize your deliverability.

Identify warm leads

Quickly identify who engaged with your emails.

Review and optimize

Monitor your success and analyze the performance of every campaign, account, team member, and domain.

Only available on paid plans.

Beats every other method for writing cold emails

However you're writing your cold emails, Hunter’s AI Assistant helps you do it faster with more personalization and success.

Only available on paid plans.

Common questions about the AI Writing Assistant

If you can't find the answer to your question here, visit the dedicated section in our Help Center.

Visit the Help Center

An AI Writing Assistant helps you generate personalized, high-converting cold emails in seconds. You describe your audience, offer, and goal, and the AI writes targeted emails using real-time data from your lead list. It’s designed to help anyone send better emails without needing copywriting experience.

Yes. To use Hunter’s AI Writing Assistant, you need a Hunter account.

Simply describe who you’re targeting and what you want to offer. The assistant handles the rest, generating variations, suggestions, and personalized content using your lead data, all customizable with options on length, style, tone, and language.

Yes. The assistant generates unique messages tailored to each individual based on their company, job title, industry, and whatever custom attributes you wish to add, helping you to not only stand out from generic, one-size-fits-all emails but also lower the risk of being seen as spam.

Absolutely. You can review and fine-tune every email before it’s sent, ensuring quality and relevance for each recipient.

It uses real-time data from your Hunter lead list, including company name, role, industry, and more, as well as your custom attributes, to personalize emails for each contact.

No. The assistant is trained to write natural, human-like messages that reflect your tone and purpose. You’ll also have full control to edit or request alternative versions.

Yes. You can edit any line, request rewrites in a different tone, or choose from multiple AI-generated versions, giving you control over how you sound. This ensures that from email through to sales calls, the lead gets the same version of you.

Yes. While setting up your campaign, you can determine the number of follow-ups to send.

Yes. You can choose from popular email writing frameworks, such as AIDA, PAS, and PPPP, to follow best practices.

Unlike a static cold email template that sends the same generic message to every lead, the AI Writing Assistant generates unique, personalized emails for each recipient.

You can easily request AI-powered rewrites, tone adjustments, or even entirely new versions, all with one click.

You have full preview and editing capabilities for each message, so you can ensure everything is accurate before launching your campaign.

Hunter’s data is GDPR and CCPA compliant. Visit Our Data to learn more.

It’s fully integrated into the Hunter platform. You can write, personalize, and send your emails, all from one place.

Yes. The AI Writing Assistant supports copy written in English, French, Spanish, and German.

Yes, Hunter Campaigns currently integrates with HubSpot: you can automatically sync the emails you send from Hunter to your HubSpot account. We’re also planning to expand integrations to other CRMs like Salesforce soon.

It’s ideal for founders, sales reps, marketers, agencies, freelancers, PR professionals, and more - anyone doing outbound who wants to save time, feel confident in their writing, and improve outreach results.

Yes. The assistant is built for users without copywriting skills. With guided prompts and smart suggestions, anyone can write effective cold emails. No experience is required.
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