Sales email templates

Browse the best performing sales email templates.

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101 email templates
Can I help with [[pain point]]?

Hi {{first_name}},

I want to reach out and ask how everything is going at {{company}}? How is your current bookkeeping solution working out for you?

We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}.

Best,
[[your name]]

Solution for [[challenge]]

Hi {{first_name}},

In working with other [[industry or position]], one of the key issues they’re struggling with is [[key issue]].

This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]].

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,
[[your name]]

How you handle [[problem]]?

Hi {{first_name}},

My name is [[name]] with [[company]].

I help [[industry]] companies with [[one liner]]

I wanted to learn how you handle [[things your company handles]] at {{company}} and show you what we’re working on.

Are you available for a brief call at [[time options]]?

Kind regards,
[[your name]]

Right person

Hi {{first_name}},

I hope this note finds you well.

I’ve been working for a company called [[your company name]] that specializes in [[describe your company’s products or services]].

In thinking about your role at {{company}}, I thought there might be a good fit for your group.

Our [[specific product or service]] has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

Best,

[[your name and title]]

Email marketing at {{company}}

Hey {{first_name}},

Dean from Sumo here. Hope you don’t mind me reaching out :)

We help businesses like [[Client 1]] and [[Client 2]] to grow their email lists and traffic.

I’m curious who might be best to speak with about email marketing at your company?

Cheers,

[[Your Name]]

Solve [[problem]]

Dear {{first_name}},

Do you struggle with [[problem]]? [[describe problem in greater detail]]

Here at [[your company]], we’ve helped many other businesses deal with this problem by [[short explanation of your product]]. Businesses we’ve worked with have seen [[evidence of tangible improvement]] as the result of [[product]].

Would you like to speak to me and learn more about how we can help? Let’s set up a phone call soon.

Warm regards,

[[your name]]

Quick question about {{company}}

Hey {{first_name}},

Lachlan here. [[icebreaker]].

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with [[AGENCY 1]] and [[AGENCY 2]] recently. Would love for you to check it out, too.

Can I send through some more info?

Better content

Hi {{first_name}},

This might sound impossible, but this is marketing automation made easy. LottaZoom helps drive demand generation within the content marketing process with our JayBase Integration.

You can create, review, and manage JayBase Email Templates and Landing Pages then push them directly into JayBase, without having to copy/paste or jump around different platforms (finally!).

In addition to this automated awesomeness, we can pull metrics from content that was pushed from LottaZoom. This will make you and your team's lives a lot easier to get instant insights on the performance of marketing campaigns to generate even better content and stories.

If this sounds like something that will make your life a whole lot better, let's chat for 15 minutes this week. How's your calendar look this Thursday?

Best,
John

10x {{company}} traction in 10 minutes

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

{{company}} on Google Ads

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

App performance issues

Hey {{first_name}},

We've been hearing from several existing Keyace's customers that they've been experiencing significant application performance issues recently. We can imagine your team would be getting frustrated if that's also happening at Linecom!

We've developed our solution to support leading enterprises such as Unalax, Zamlax and Dunder Mifflin with stability, security and reliability in mind so you won't have these problems with Domcam.

Are you available early next week to discuss why companies like Codelux, Quotabar and Drillfan moved from Keyace to Domcam this year? If not please let us know when's best to reconnect.

Best,
Rose

[[Company Name]] [[Service]]

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line