Marketing Email Templates

Hi {{first_name}},

We're running a limited-time commission increase for [[your product]] affiliates: [[boosted rate]] per sale (up from [[standard rate]]) through [[end date]].

This is timed around [[reason: product launch, seasonal campaign, promotional period]], which means higher buyer intent and better conversion rates for your promotions.

Updated creative and tracking links are ready in your affiliate dashboard. Let me know if you need anything else to get started.

[[Your name]]

Hi {{first_name}},

Quick heads up: we just launched [[new feature or product]]. It's a strong fit for your audience because [[one sentence connecting the feature to their content focus]].

I've put together a brief and updated creative assets you can use. Here's the link: [[link to affiliate resources]].

If you want a custom angle for your content, I'm happy to brainstorm. Let me know.

[[Your name]]

Hi {{first_name}},

I reached out last week about [[your product]]'s affiliate program. Wanted to add one thing: we just [[new development: released updated creative assets, improved the commission structure, launched a feature relevant to their audience]].

If the full program felt like too much to evaluate, I'm happy to start with a trial: promote [[your product]] for [[timeframe]] and see how it performs with your audience. No long-term commitment.

Worth trying?

[[Your name]]

Hi {{first_name}},

I noticed your [[your product]] affiliate activity dropped off after [[period]], and I wanted to check in. During [[peak period]], you drove [[number]] sales, which was strong.

Since then, we've [[new development: launched a new feature, updated the product, improved conversion rates, added new creative assets]]. I think it's worth another look for your audience.

Happy to send an updated brief and fresh creative if you'd like to give it another run.

[[Your name]]

Hi {{first_name}},

I've been reading [[their site/blog/channel name]] and think your audience of [[their audience description]] overlaps strongly with [[your product]]'s customer base. [[One sentence explaining why the fit makes sense]].

Our affiliate program pays [[commission rate]] per sale on an average order of [[amount]], with a [[cookie duration]] cookie window. [[Your product]] converts well in this category: [[conversion rate or other performance metric if available]].

Full program details and creative assets are ready to go. Interested?

[[Your name]]

Hi {{first_name}},

Your content on [[specific topic they cover]] reaches exactly the audience that buys [[your product]]. I'd like to invite you to our affiliate program.

Here are the numbers: [[commission rate]] commission per sale, [[average order value]] average order, [[cookie duration]] cookie window. Active affiliates in your category typically earn [[typical monthly range]].

We also provide [[specific support: custom landing pages, creative assets, dedicated affiliate manager]].

Would you like me to send the full program details?

[[Your name]]

Hi {{first_name}},

We're building a collection of testimonials specifically around [[use case, e.g., "email deliverability" or "reducing churn"]], and your experience stands out.

Would you be willing to share a few sentences about how you used [[your product]] for [[specific use case]] and what the result was? I'd feature it on our [[where it will appear: website, product page, specific landing page]].

Here's a quick prompt if it helps: "Before [[your product]], we struggled with [[problem]]. After switching, [[result]]."

You can reply directly to this email.

[[Your name]]

Hi {{first_name}},

We're putting together a few short video testimonials from customers who've seen strong results with [[your product]]. Your experience with [[specific outcome or use case]] is exactly the kind of story we'd love to share.

It would be a quick, casual recording. No script. Just your honest take on what changed after using [[your product]]. We can do it over a video call and I'll handle the editing.

Takes about 10 minutes total. Would you be interested?

[[Your name]]

Hi {{first_name}},

The results you've seen with [[your product]], specifically [[reference a specific metric or outcome]], are the kind of story other [[their role or audience type]] would find valuable.

Would you be open to a 15-minute call where I ask a few questions and turn it into a short case study? I'd handle all the writing. You'd just review and approve the final version before we publish anything.

Does that work for you?

[[Your name]]

Hi {{first_name}},

I sent a note last week about sharing a quick testimonial. I know writing something from scratch can feel like a bigger task than it is, so here's an even easier version:

Just reply with one sentence about what changed after you started using [[your product]]. That's it.

[[Your name]]

Hi {{first_name}},

Your results with [[your product]] have been great, and I think other [[their role or industry]] professionals would benefit from hearing about your experience.

Would you be willing to leave a short review on [[review platform, e.g., G2, Capterra, Trustpilot]]? Here's the direct link: [[review submission URL]]

Even two or three sentences would be valuable. It takes about two minutes.

Thanks in advance.

[[Your name]]

Hi {{first_name}},

I'm glad [[specific positive outcome they achieved, e.g., "the onboarding redesign has been driving results" or "the campaign hit your targets"]]. Would you be willing to share a quick testimonial about your experience with [[your product/service]]?

Two questions to make it easy:

What problem were you trying to solve before using [[your product]]?

What result have you seen since?

A sentence or two for each is plenty. You can just reply to this email.

[[Your name]]