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Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hi {{first_name}},

A reviewer named [[reviewer name]] posted [[this negative review]] about [[competitor]], your competitor today. They have a total of [[93]] one and two-star reviews.

The good news?

I can show you how to turn their negative reviews into positive reviews for your business. The [[data shows]] this could bring in [[50]]% more business for you.

My name is [[your name]], I’m the co-founder of [[agency name]]. My agency only takes on [[x]] clients at a time. I have [[x]] slots left.

Interested?

[[your signature]]

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!