Prospecting email templates

Browse the best performing prospecting email templates.

40 email templates
2 Questions {{first_name}}

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

Resource on [[topic]]

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.


[[your name]]

Musicspace Enquiry + {{first_name}} 😇

Hey {{first_name}} - Karan here 👋

I came across your Instagram profile on the #IndieArtists hashtag! Btw, [[source]]

Sorry to email you out of the blue!

I recently launched Musicspaceio :)

The idea is that for $3.99/month (or free for your first three songs), we allow you to organize your entire music catalog (including track files and all of your metadata), and protect your music, lyrics, and creative work with our built-in Copyright Registration/Protection tool all in your own Dashboard.

Here's how organized your music catalog could look:

I'm trying my best to get the word out to artists like yourself. I'd love to know if you'd like to join 530+ artists organizing and protecting their music catalog with Musicspace?

If you have any questions, I'd be more than happy to answer!

[[your name]]

Next steps with your Stripe account

Hey {{first_name}} - just as is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

Quick question

Hi {{first_name}},

I'm Anthony, CEO of, the leading cryptocurrency calendar.

I was using your app and I thought to myself "Our events would be a great addition to their product. Super useful to their users and a significant competitive edge. I need to reach out to them." - So here I am.

Have you ever thought about it? You can try it for free:

Let me know your thoughts, I'll be happy to answer any questions!

{{company}} + [[our company]]

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,


Additional resources

Hi {{first_name}},

You recently visited [[your website]] and [[took this action]].

If you’re interested in [[content topic/product page visited]] then I can recommend the following additional resources:

[[additional resource 1]]

[[additional resource 2]]

Our company also offers [[product/service] ]which could help you [[achieve this specific result]].

Are you free for a call at [[date and time]] to talk about this?

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?


[[Your Name]]

Congrats on your launch on Shopify

Hey {{first_name}},

I noticed [[Brand Name]] just launched on Shopify ‒ congrats! How amazing did it feel to press that publish button?

Not too long ago, I released a how-to guide all about optimizing a Shopify website for SEO. In it, I break down specific insights on things like [[Topic]], [[Topic]] and [[Topic]].

Launching your site is just the first step; I’d love to show you how you can increase your traffic and sustain its growth long-term. If you’d like to give it a read, let me know!

Current [[process]] at {{company}}

Hi {{first_name}},

I hope you are doing well!

I work with [[your company name]]. I would love to connect with the person who is in charge of [[mention the department that is relevant to your product/service]] to understand your current processes and suggest how [[your product name]] can add value to {{company}}.

I am listing a few features below that might interest you:

[[resource 1]]
[[resource 2]]
[[resource 3]]

I will be looking forward to hearing from you.

Thanks in advance.

[[your name]]

Error on {{company}} website

Hey {{first_name}},

Your [[choose whatever service or product you want]] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [[product or services]].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.


[[Your name and title]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line