Prospecting Email Templates

Browse best-performing sales prospecting email templates for first-touch cold outreach to new leads - built on the principle that every email must answer four questions: why you, why now, why this matters, and why them.

Categories
43 email templates
Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

Great job with your content

Hi {{first_name}},

I saw your content on [[platform]]. I loved it so much I shared it with my [[team, boss, friend]].

You guys are doing great things. I like how you [[specific compliment on something lead or lead’s company published or did]]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours to create a personalized demo for [[company]] on how to [[achieve result]]. I would love for you to have a look and let us know if you find it useful at all?

Additional resources

Hi {{first_name}},

You recently visited [[your website]] and [[took this action]].

If you’re interested in [[content topic/product page visited]] then I can recommend the following additional resources:

[[additional resource 1]]

[[additional resource 2]]

Our company also offers [[product/service] ]which could help you [[achieve this specific result]].

Are you free for a call at [[date and time]] to talk about this?

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

10x {{company}} traction in 10 minutes

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Can I help with content promotion?

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Hi, from [[your name]]

Hello {{first_name}} 👋,

I love using hunter.io! It's such a great service I had to reach out to you to show you how I'm using it. 🔍

My name is Justin Higgins and I'm a software engineer who knows nothing about sales and marketing.

So I built the world's best advertisement in order to get good at those skills. 💪

It's called 24hourhomepage.com and it is composed of 86,400 individual ads that are shown for every second in the day. It's a creative piece of advertising for lovers of the internet. 💙

It'd be a cost effective way to advertise your company and fun way to show promote Hunter. 📈

You can join for less than the price of lunch and advertise your website every day to our visitors.

I'd love to have you in the project and am happy to answer your questions.

Enjoy the day!
Justin

PS
If you want to know more about why I built this or how it will benefit you, give my launch post a read!

Congrats on your launch on Shopify

Hey {{first_name}},

I noticed [[Brand Name]] just launched on Shopify ‒ congrats! How amazing did it feel to press that publish button?

Not too long ago, I released a how-to guide all about optimizing a Shopify website for SEO. In it, I break down specific insights on things like [[Topic]], [[Topic]] and [[Topic]].

Launching your site is just the first step; I’d love to show you how you can increase your traffic and sustain its growth long-term. If you’d like to give it a read, let me know!

{{company}} + [[our company]]

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,

[[signature]]

Hey {{first_name}}, what about embedding videos with your blogs?!

Hey {{first_name}},

The blogs your write for Hunter.io have given me many powerful email tips, so thank you first and foremost!

I wanted to reach out because while reading your "How to write a cold email", I noticed you mentioned, "If you don't have time, download our...". A video could also do the trick for people who don't have time!

My name is Abi and I am the owner and female vocal lead for Voices by Abi. I'm in the process of dropping a new service, Blog to Video, and I would love to make one of your many great pieces into a short animated video.]

Being the Head of Marketing, you know the power of video marketing!

I have a couple of sample videos that I made for other companies, would you be interested in seeing them? If so, just let me know and I'll shoot them over!

Cheers,

[[signature]]

Next steps with your Stripe account

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

Quick question about {{company}}

Hey {{first_name}},

Lachlan here. [[icebreaker]].

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with [[AGENCY 1]] and [[AGENCY 2]] recently. Would love for you to check it out, too.

Can I send through some more info?

Previous Page 2 / 4 Next
Hunter Sequences

Send better cold emails.
Get replies.

Compose sequences and schedule follow-ups, all from your Gmail or Outlook account. It's free.
Create a free account Learn more

Frequently asked questions

If you can’t find the answer to your question here, visit the dedicated section in our Help Center.

Visit the Help Center

A first-touch prospecting email goes to someone with zero awareness of you. Every sentence must earn the right to the next one. Unlike a follow-up or re-engagement email, you can't reference a prior conversation or shared context. You're starting from scratch, which means the first line needs to prove you've done your research, and the rest needs to show why the recipient should care right now.

When you have no trigger event, assert a pattern about their segment. For example: "Companies scaling from 5 to 15 SDRs typically see coaching quality drop." This establishes credibility and relevance without requiring personalization data you don't have. A good template gives you this opening structure, then leaves room for you to fill in the specifics about the prospect's situation.

Start from your best existing customers: short sales cycles, high contract value, low churn. What do they have in common? Use those attributes (industry, company size, growth stage, tech stack) to build a lookalike list. If your templates are going to prospects who don't match your best customer profile, volume won't compensate for poor fit. Prospecting is a targeting exercise first, a writing exercise second.

Each email presents a completely different value angle. Email 1: assert the core problem plus a direct question CTA. Email 2: shift to an alternative benefit plus a referral CTA ("Who on your team owns this?"). Email 3: introduce a strategic angle plus a simple question ("How are you handling this today?"). Never repeat the same argument across emails. Three total, and each must stand alone.

Sending 20-49 cold emails per day per account produces a 5.7% reply rate, 27% above the overall average, according to Hunter's State of Email Outreach report. Going above 100 emails per day hurts both open and reply rates because email service providers expect human-like sending volumes. Protect deliverability first, scale second.
We use cookies
We use cookies to analyze how Hunter's website is used and personalize your experience. Learn more