Prospecting email templates

Browse the best performing prospecting email templates.

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40 email templates
Congrats on new role

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

Why RuffArmor's missing (on Google's first page of search results)

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

App performance issues

Hey {{first_name}},

We've been hearing from several existing Keyace's customers that they've been experiencing significant application performance issues recently. We can imagine your team would be getting frustrated if that's also happening at Linecom!

We've developed our solution to support leading enterprises such as Unalax, Zamlax and Dunder Mifflin with stability, security and reliability in mind so you won't have these problems with Domcam.

Are you available early next week to discuss why companies like Codelux, Quotabar and Drillfan moved from Keyace to Domcam this year? If not please let us know when's best to reconnect.

Best,
Rose

[[X]] blog posts about [[pain point]]

Hi {{first_name}},

I wanted to share these blog posts that I believe would be really helpful for [[insert prospect pain point such as digital invoices]].

[[Resource 1]]
[[Resource 1]]
[[Resource 1]]
[[Resource 1]]

If you have a minute to check these posts out, I think the info gives great direction on [[topics listed in the blog posts]]. Let me know what you think.

Best regards,
[[your name]]

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers

[[Your Name]]

Congrats on your launch on Shopify

Hey {{first_name}},

I noticed [[Brand Name]] just launched on Shopify ‒ congrats! How amazing did it feel to press that publish button?

Not too long ago, I released a how-to guide all about optimizing a Shopify website for SEO. In it, I break down specific insights on things like [[Topic]], [[Topic]] and [[Topic]].

Launching your site is just the first step; I’d love to show you how you can increase your traffic and sustain its growth long-term. If you’d like to give it a read, let me know!

Is this you, {{first_name}}?

Hi {{first_name}},

[[icebreaker]]

So, I’m reaching out to ask you a quick question: [[Intriguing question]]

Asking because I just finished [[Service]] for [[Client]], and achieved [[metrics]] – resulting in revenues approaching 7 figures.

My guess is these are results you'll want to have at {{company}}. And given {{company}} similarity with [[Client]], implementing our strategy will yield the same crazy results.

That said, I'd like to show you how this strategy can be useful to the marketing team at {{company}}.

Is this something you're interested in?

Yes!

[[signature]]

Quick question

Hi {{first_name}},

I'm Anthony, CEO of coinmarketcal.com, the leading cryptocurrency calendar.

I was using your app and I thought to myself "Our events would be a great addition to their product. Super useful to their users and a significant competitive edge. I need to reach out to them." - So here I am.

Have you ever thought about it? You can try it for free: coinmarketcal.com/api

Let me know your thoughts, I'll be happy to answer any questions!

{{company}} + [[our company]]

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,

[[signature]]

Musicspace Enquiry + {{first_name}} 😇

Hey {{first_name}} - Karan here 👋

I came across your Instagram profile on the #IndieArtists hashtag! Btw, [[source]]

Sorry to email you out of the blue!

I recently launched Musicspaceio :)

The idea is that for $3.99/month (or free for your first three songs), we allow you to organize your entire music catalog (including track files and all of your metadata), and protect your music, lyrics, and creative work with our built-in Copyright Registration/Protection tool all in your own Dashboard.

Here's how organized your music catalog could look:
https://www.youtube.com/watch?v=U2M2juKk6i4

I'm trying my best to get the word out to artists like yourself. I'd love to know if you'd like to join 530+ artists organizing and protecting their music catalog with Musicspace?

If you have any questions, I'd be more than happy to answer!

Best,
[[your name]]

Inside look at [[name of your product or service]]

Hi {{first_name}}, this is freaking awesome.

I had to show you this.

I’m in the middle of [[what you’re creating]] about [[benefit about why you’re creating this product or service]].

[[screenshot or GIF of a quick inside look at the product]]

See, here’s the brilliance of [[benefit]]:

Once you know [[what they’ll know after they’ve gone through your product or service]], you [[what they’ll do different]].

I used to have to [[what your reader is currently doing because they don’t have the insight of your product or service]].

Then I’d [[what your reader is currently doing]]. But now… oh baby, the game has changed.

I don’t have to wait [[what your reader is doing now]].

I can [[the cool thing your reader can do after they get your product or service]].

I show you the full details inside [[name of your product or service]].

[[sign off]],

[[your name]]

Hi, from [[your name]]

Hello {{first_name}} 👋,

I love using hunter.io! It's such a great service I had to reach out to you to show you how I'm using it. 🔍

My name is Justin Higgins and I'm a software engineer who knows nothing about sales and marketing.

So I built the world's best advertisement in order to get good at those skills. 💪

It's called 24hourhomepage.com and it is composed of 86,400 individual ads that are shown for every second in the day. It's a creative piece of advertising for lovers of the internet. 💙

It'd be a cost effective way to advertise your company and fun way to show promote Hunter. 📈

You can join for less than the price of lunch and advertise your website every day to our visitors.

I'd love to have you in the project and am happy to answer your questions.

Enjoy the day!
Justin

PS
If you want to know more about why I built this or how it will benefit you, give my launch post a read!

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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