Prospecting email templates

Browse the best performing prospecting email templates.

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40 email templates
Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

Inside look at [[name of your product or service]]

Hi {{first_name}}, this is freaking awesome.

I had to show you this.

I’m in the middle of [[what you’re creating]] about [[benefit about why you’re creating this product or service]].

[[screenshot or GIF of a quick inside look at the product]]

See, here’s the brilliance of [[benefit]]:

Once you know [[what they’ll know after they’ve gone through your product or service]], you [[what they’ll do different]].

I used to have to [[what your reader is currently doing because they don’t have the insight of your product or service]].

Then I’d [[what your reader is currently doing]]. But now… oh baby, the game has changed.

I don’t have to wait [[what your reader is doing now]].

I can [[the cool thing your reader can do after they get your product or service]].

I show you the full details inside [[name of your product or service]].

[[sign off]],

[[your name]]

Hi, from [[your name]]

Hello {{first_name}} 👋,

I love using hunter.io! It's such a great service I had to reach out to you to show you how I'm using it. 🔍

My name is Justin Higgins and I'm a software engineer who knows nothing about sales and marketing.

So I built the world's best advertisement in order to get good at those skills. 💪

It's called 24hourhomepage.com and it is composed of 86,400 individual ads that are shown for every second in the day. It's a creative piece of advertising for lovers of the internet. 💙

It'd be a cost effective way to advertise your company and fun way to show promote Hunter. 📈

You can join for less than the price of lunch and advertise your website every day to our visitors.

I'd love to have you in the project and am happy to answer your questions.

Enjoy the day!
Justin

PS
If you want to know more about why I built this or how it will benefit you, give my launch post a read!

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

Is this you, {{first_name}}?

Hi {{first_name}},

[[icebreaker]]

So, I’m reaching out to ask you a quick question: [[Intriguing question]]

Asking because I just finished [[Service]] for [[Client]], and achieved [[metrics]] – resulting in revenues approaching 7 figures.

My guess is these are results you'll want to have at {{company}}. And given {{company}} similarity with [[Client]], implementing our strategy will yield the same crazy results.

That said, I'd like to show you how this strategy can be useful to the marketing team at {{company}}.

Is this something you're interested in?

Yes!

[[signature]]

Error on {{company}} website

Hey {{first_name}},

Your [[choose whatever service or product you want]] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [[product or services]].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[[Your name and title]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

Additional resources

Hi {{first_name}},

You recently visited [[your website]] and [[took this action]].

If you’re interested in [[content topic/product page visited]] then I can recommend the following additional resources:

[[additional resource 1]]

[[additional resource 2]]

Our company also offers [[product/service] ]which could help you [[achieve this specific result]].

Are you free for a call at [[date and time]] to talk about this?

Love your story + this [[article]]

Hi {{first_name}},

During some research of {{company}} , I came across your profile - love how passionate you've been the past [[number of years they've been working at the company, look it up on their LinkedIn profile]] years to help scale the [[department]] team, while also being that go-to advisor for your growing customers.

This [[software review site name]] review about [[highlight of the review relevant to your product]]. However, I imagine you still have customers requesting [[address pain point your solution solves]]. I'm curious - are any customer accounts at risk that would benefit from [[what you offer]]?

[[Recognizable brand name]], new [[your company name]] customer, needed a way to [[what you offer]]. Since leveraging [[your company name]], their [[major benefit]]. As a result, their customers experienced [[business impact]].

Does it make sense to explore ways we can help your team as well?

Best,
[[your name]]

[[X]] blog posts about [[pain point]]

Hi {{first_name}},

I wanted to share these blog posts that I believe would be really helpful for [[insert prospect pain point such as digital invoices]].

[[Resource 1]]
[[Resource 1]]
[[Resource 1]]
[[Resource 1]]

If you have a minute to check these posts out, I think the info gives great direction on [[topics listed in the blog posts]]. Let me know what you think.

Best regards,
[[your name]]

Congrats on your launch on Shopify

Hey {{first_name}},

I noticed [[Brand Name]] just launched on Shopify ‒ congrats! How amazing did it feel to press that publish button?

Not too long ago, I released a how-to guide all about optimizing a Shopify website for SEO. In it, I break down specific insights on things like [[Topic]], [[Topic]] and [[Topic]].

Launching your site is just the first step; I’d love to show you how you can increase your traffic and sustain its growth long-term. If you’d like to give it a read, let me know!

Did you face [[pain point]]?

Hi {{first_name}},

I have gone through your company profile and found the [[in detail about your prospect’s company]].

The trend is going on where all the same niche industries face [[pain point]].

Would you be so kind telling me who is responsible for the [[a few suggestions on pain points]], and how I can get in touch with him/her to have a discussion on this?

If you are the decision-maker of {{company}}, please let me know your convenient date and time, so that I can call you regarding [[suggestion on pain point]].

I look forward to hearing from you.

Regards,
[[your name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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