Cold email templates

Hi {{first_name}},

Have you had the chance to quickly check the guide I sent you?

I emailed you because I think it’s a great match with your blog post: [[referring_page_url]]

If you are not interested or there is another person you would like me to follow up with, please let me know.

Irina

Hey {{first_name}},

I’ve been a fan of what you’ve been doing with {{company}} over the past couple of years.

I’m reaching out because I’m working on a new piece geared towards [[topic of the blog post you’re writing]] from those who’ve already been through this experience themselves and I’d love to hear your take on it. The post will be publishing to my blog [[optional—that gets x # of readers]] and I’d love to get a quick quote from you to include in the piece if you’re up for it.

If you’d be able to answer this question in a few sentences, that would be amazing:

[[Relevant question/challenge that will give them an opportunity to showcase their expertise]]

How do you advise people on overcoming that challenge?

[[Your Name]]

Hi {{first_name}},

We've just received an awesome case study which applies to [[lead's industry]] specifically:

[[Case study brand name]] had [[negative pre-existing experience]]. By introducing [[your company tool]], however, they were able to [[positive case study outcome]].

I have a few tips on how you find the same results.

Are you available tomorrow afternoon for a call to go over the specifics of how [[case study brand name]]'s strategy can work for you?

Thanks,
[[name]]

Hi {{first_name}},

As the {{position}}, I thought you might find this stat interesting:

[[add a recent study about the recipient’s industry]]

With this rapid growth in [[recipient’s industry]], I’ve had the opportunity to work with companies like [[customer 1]] and [[customer 2]] in the [[region of the recipient]] by improving their [[the result of using your product]] with [[your product name]].

{{first_name}}, it would be great if we can get on a short 10-minute call on Friday morning?

Hi {{first_name}},

With the new Google updates and penalties, working around them by [[better way to deal with problematic bottleneck or issue]] is time-consuming.

Our [[company app service]] has developed a way that lets you [[fix bottleneck or issue]] without [[cost of less-optimal way to fix bottleneck or issue]].

We’ve helped companies like [[company name]] achieve [[results of the better way]].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Hi {{first_name}},

I wanted to reach out to you one last time regarding [[value proposition]].

If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again. If I can be of assistance, you can always reply to the message and I’ll be more than happy to help you.

Goodbye for now.

Hi {{first_name}},

I noticed you have had a role for [[position name]] open for a few weeks

We have helped [[company 1]], [[company 2]],and [[company 3]] fill similar roles in the past and I’m getting in touch to see if we can be of help in filling your open roles.

I have 2 candidates that match your job description. Would you be open to a call this week to learn more about our services and see how we can be of help? Do let me know a time convenient for you and I can schedule a call.

Regards,

[[signature]]

Hi {{first_name}},

COVID-19 has created a (temporary) downturn. Businesses and consumers are worried about money — soon, they’ll be searching desperately for accountants and financial advice.

First stop: Google.

Who will they find first? This free [[tool]] will show you whether you’re visible in Google and Google Maps, or not. Received some bad news? Not to worry, our report will show you how to attract [[x% more leads]] via Google and Google Maps.

Hi, my name is [[your name]]], I’m a [[partner]] at [[XYZ Agency]].

If you’re hurting financially, I’ve got some good news. Your [[accounting firm]] can recover with the right keywords, content, and strategies.

Interested?

[[your signature]]

Hi {{first_name}},

[[your name]] here from [[your company]].

I came across [[their URL]] while looking for [[topic]].

It's really helpful, thank you so much.

Though -- can I make a quick suggestion? I have a few resources here that might be good addition to your page.

Quick fact: They were added on [[page it was added]] too.

Would you be interested if I sent them over?

Best,
[[your name]]

Hi {{first_name}},

I thought you’d like to know that customers are struggling to find your website due to several website errors. I did a quick scan of your website, and it’s available for you if you’re interested (no opt-in required).

My name is [[your name]], I’m the [[title]] of [[agency]].

I made this short [[1-page report]] exclusively for your business. If you follow the instructions in the report, you can boost website traffic by an estimated [[X% in less than 30 days] ]

Here’s that [[report]] again (it’s free).

[[your signature]]

Hello {{first_name}},

I just wanted to drop you a quick line on behalf of Brian Massey. You are on a shortlist of CRO experts he'd like to feature in an upcoming piece for ConversionSciences.com.

We are putting together a comprehensive article on the best split testing tools available, and if you are interested in weighing-in, I'd love to get your thoughts on a few questions (responses wouldn't need to be long).

I've listed the questions below.

1) Outside of Optimizely and VWO, what are your favorite AB testing tools?
2) What do you love about them?
3) Who would you recommend them to?

Thanks for your time, and I look forward to hearing from you!

Hi {{first_name}},

[[personalized comment]]

I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [[Site name]] in the past, I feel that your readers would love these ideas:

[[Idea Title & Brief Description]
]

To give you an idea of my writing style and quality, here’s a guest post I recently wrote for [[guest post link]]

Do you think these ideas would be a good fit for your [[site, publication, newsletter]]?

Best,

[[your name and title]]