Cold email templates

Hi {{first_name}},

I hope you’re well.

Did you know that 41% of marketers say that link building is the hardest part of their job? Research from Social Media Today suggests that this critical part of SEO is one that professionals struggle with most.

I’d like to write an article covering the basics of link building – the types of links available, why backlinks are most important and share some of my best tips on how to achieve them. As a marketing professional, I’ve spent the past ten years specializing in the backlinking process and have plenty of tips and tricks of the trade to share.

Please let me know if this is of interest or send more information or answer any questions. Looking forward to hearing from you.

Best wishes,

[[your name]]

Hi {{first_name}},

My name is [[your name]] from [[your company]]. I really enjoy your [[relevant content]] and am impressed by how well you’ve done with {{company}}.

I’m reaching out to you because I have a [[product/service]] that I think your audience would appreciate.

Would you be willing to test and review [[product/service]]?

I can provide a free sample for you to review, and three extra ones that you can give away to your audience

Please let me know if you are interested.

Thanks for your time.

[[your name and title]]

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Hi {{first_name}},

I’m [[name]] from [[company]]. I just wanted to say that I love the [[product/service]] you offer. It’s not only a favorite of mine, but our audience seems to really like it as well.

At a guess, I’d say we send about [[X]] visitors per month to your website. We have [[X]] social media followers, and our site gets around [[X]] visitors per month.

I noticed that you share [[product/service]] testimonials on your website [[page]]. I’d be happy to share a testimonial or recommendation of the [[product/service]] that you could use in your sales or marketing material.

All the best,

[[name]]

Hi {{first_name}},

I hope you had a lovely weekend! Did you know eliminating competitors using the Hunter trademark in their ads is more important than just for brand protection?

Why takedown ads which infringe on your trademark?

- Decreased CPCs for Hunter;
- Better click-through-rates;
- Protect your brand image;
- Increased CPCs for competitors.

BrandVerity automates monitoring of ads, identification of infringing ads, and makes submission directly to the search engines for takedown super easy. 15 minutes a week to do all that? Absolutely.

If you're interested in discussing further, please feel free to schedule a meeting with me here!

Sincerely,
[[your name]]

Hey {{first_name}}, I wanted to give you a quick shout to introduce you to ProsperStack, a drop-in cancellation flow for your service that reduces churn by up to 30%.

I made a 40 second video to show you how your cancellation flow could look and how it saves customers.

[[view video]]

I'd love to get 15 minutes with you to learn more about your current cancellation process and see how we can help.

[[meetin link]]

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Hey {{first_name}},

If every day you find yourself with a...

[[Pain 1]]

[[Pain 2]]

Then this offer is for you.

[[Low-risk offer]]

{{first_name}}, now at least you have the opportunity to solve [[Pain]] and achieve [[Goals]].

What are you waiting for to jump on the opportunity? Act now to take advantage of [[Low-risk offer]]?

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]