Cold email templates

Find inspiration from best-performing cold emails, sorted by categories.

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269 email templates
Could you make an introduction?

Hi {{first_name}},

I hope this email finds you well. I've been working as a [[position]] at [[company]] for a few years now, and I've just started looking for a new opportunity. I'm extremely interested in [[company]], and I recently learned that you may have a contact there?

If there is any way that you could facilitate that connection, I would be extremely grateful - only if it's OK with you! I've attached my resume in case that's useful. Please feel free to cc me on any emails, and I am happy to follow up.

Thank you!
[[your name]]

Content update?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

{{company}} on Google Ads

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Looking for [[job name]] in [[job location]]

Hi {{first_name}},

I see that you are currently looking for a [[job name]] in [[job location]].

I am reaching out to see if you have built a pipeline of a-players for the role. At {{company}}, we focus on building top class sales teams for B2B software companies.

We’ve been operating in the space for 6 years and have a combined experience of more than 30 years. As former sales leaders, we understand the space really well. Last quarter, we’ve placed top sales people at companies like Salesforce, Oracle, SAP and many more!

On an average, 98% of the people we place hit their quota and stay with you for 4.1 years average compared to 2.3 years industry average.

I would love to speak with you about how we can help you achieve your sales and recruiting targets. Are you open to speak tomorrow at 2:30PM?

Cheers,

[[signature]]

Can you help us achieve our goal of getting 10,000 new people to start composting?

Hi {{first_name}},

My name is Veronica and I'm the founder of Yuzu Magazine, a lifestyle website that focuses on sustainable living.

I've recently come across your article [[URL]] and have a quick question for you.

While reading your article, I noticed that you reference https://learn.eartheasy.com/guides/composting/. I've recently written an in depth piece on how to compost, which I've illustrated with some useful infographics, including one on exactly what you can and can't compost.

If you feel that your readers would benefit from our guide, I was wondering whether you'd be willing to include a link back to our website? Hopefully we can get as many people to start composting as possible, especially during these challenging times!

Here's the link: https://yuzumag.com/how-to-compost/

If you are willing to add the link to your site, it would mean the world to us as we try and achieve our goal of helping 10,000 new people start composting.

Let me know what you think, and keep up the great work :-)

Thanks
Veronica

Ideas about [[lead’s goal or problem]]

Hi {{first_name}},

I hope all is well. I know I haven’t heard back from you yet but I’d like to provide some assistance. I send you materials that might help with [[a problem that the company is facing at the moment]]. Here are the links:

[[links or information]]

I was also hoping to schedule a brief conversation this week to learn a little about you and your role at {{company}}, as well as some of the projects you have on your radar. When are you available next week?

Best,

[[your name]]

Blog post update?

Hey {{first_name}}

I’ve noticed that you are linking to this article on how to find someone's email address in your [[referring_page_url]] blog post.

But I’m afraid that the content you are linking to was originally published in [[year]] and missing some of the effective email lookup strategies.

I just wrote an awesome blog post on a similar topic which is more thorough and up-to-date:

https://hunter.io/blog/how-to-find-someones-email-address/

We analyzed more than 12 million email addresses and added to the blog post some unique data insights that were never published online before.

If you happen to find our content useful, perhaps you would consider linking to it from your article.

Thanks,
Irina

Resource on [[topic]]

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.

Best,

[[your name]]

[[offer]]

Hey {{first_name}},

If every day you find yourself with a...

[[Pain 1]]

[[Pain 2]]

Then this offer is for you.

[[Low-risk offer]]

{{first_name}}, now at least you have the opportunity to solve [[Pain]] and achieve [[Goals]].

What are you waiting for to jump on the opportunity? Act now to take advantage of [[Low-risk offer]]?

[[problem]] solution

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

{{first_name}}, quick question?

Hi {{first_name}},

I saw that you are looking for a [[open job]] in [[job location]].

We are specialist sales recruiters located in [[your city]]. We help great B2B software companies build world class sales teams.

In the last quarter, our placements have brought in more than 100 million dollars in revenue across multiple growth stage SaaS companies. I am positive that we can help {{company}} do the same.

Let me know if you’re looking to engage some top class talent for your open roles. We can have three super qualified and vetted candidates in your inbox within a week.

Let me know if you’d be open to talk about your hiring targets for this quarter. My calendar looks fairly open for tomorrow.

Thanks,

[[signature]]

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

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