Cold email templates

Hey {{first_name}},

I found your post up for a [[role title]] up on [[website]] the other day, and I wanted to share with you the [[strategy/deliverable/etc]] I already took the time to develop for [[company]].

It’s built around what I know works, through my experience in building [[previous company's]] [[XYZ project or product]] with [[JS, Ruby, HTML, etc]]]. Check out [[link to the project example]] I created, that’s done [[X,Y,Z]] for [[previous company]] and has had [[Results, # Downloads, # Signups, etc]].

I have a very solid foundation for working in/with [[relevant languages/tools]]. I’m looking forward to helping {{company}} deliver even more unique value to the industry.

Let me know when you have a moment to chat this week.

Thanks,

[[your name]]

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Hi {{first_name}},

I hope all is well. I know I haven’t heard back from you yet but I’d like to provide some assistance. I send you materials that might help with [[a problem that the company is facing at the moment]]. Here are the links:

[[links or information]]

I was also hoping to schedule a brief conversation this week to learn a little about you and your role at {{company}}, as well as some of the projects you have on your radar. When are you available next week?

Best,

[[your name]]

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]]. I'm reaching out because I'm trying to get in touch with the person
who's in charge of [[XYZ]].

Is that you? If not, could you please help connect me to the person I'm looking for? I would really appreciate it :)

Thanks for your time,
[[your name]]

Hi {{first_name}},

My name is Veronica and I'm the founder of Yuzu Magazine, a lifestyle website that focuses on sustainable living.

I've recently come across your article [[URL]] and have a quick question for you.

While reading your article, I noticed that you reference https://learn.eartheasy.com/guides/composting/. I've recently written an in depth piece on how to compost, which I've illustrated with some useful infographics, including one on exactly what you can and can't compost.

If you feel that your readers would benefit from our guide, I was wondering whether you'd be willing to include a link back to our website? Hopefully we can get as many people to start composting as possible, especially during these challenging times!

Here's the link: https://yuzumag.com/how-to-compost/

If you are willing to add the link to your site, it would mean the world to us as we try and achieve our goal of helping 10,000 new people start composting.

Let me know what you think, and keep up the great work :-)

Thanks
Veronica

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.

Best,

[[your name]]

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}},

Does {{company}} suffer from [[painful problem]]?

It’s a tough issue to overcome, and something most [[companies in your lead’s industry]] suffer from. And it can cost [[stat or research to agitate painful problem]].

Our [[product/service]] helps you avoid this with [[benefit /one-sentence pitch]].

I’d love to show you more. Are you open to a call at [[date and time]] next week?

Hi {{first_name}},

I saw that you are looking for a [[open job]] in [[job location]].

We are specialist sales recruiters located in [[your city]]. We help great B2B software companies build world class sales teams.

In the last quarter, our placements have brought in more than 100 million dollars in revenue across multiple growth stage SaaS companies. I am positive that we can help {{company}} do the same.

Let me know if you’re looking to engage some top class talent for your open roles. We can have three super qualified and vetted candidates in your inbox within a week.

Let me know if you’d be open to talk about your hiring targets for this quarter. My calendar looks fairly open for tomorrow.

Thanks,

[[signature]]