Cold email templates

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]

Hi {{first_name}},

I see that you are currently looking for a [[job name]] in [[job location]].

I am reaching out to see if you have built a pipeline of a-players for the role. At {{company}}, we focus on building top class sales teams for B2B software companies.

We’ve been operating in the space for 6 years and have a combined experience of more than 30 years. As former sales leaders, we understand the space really well. Last quarter, we’ve placed top sales people at companies like Salesforce, Oracle, SAP and many more!

On an average, 98% of the people we place hit their quota and stay with you for 4.1 years average compared to 2.3 years industry average.

I would love to speak with you about how we can help you achieve your sales and recruiting targets. Are you open to speak tomorrow at 2:30PM?

Cheers,

[[signature]]

Hey {{first_name}}

I’ve noticed that you are linking to this article on how to find someone's email address in your [[referring_page_url]] blog post.

But I’m afraid that the content you are linking to was originally published in [[year]] and missing some of the effective email lookup strategies.

I just wrote an awesome blog post on a similar topic which is more thorough and up-to-date:

https://hunter.io/blog/how-to-find-someones-email-address/

We analyzed more than 12 million email addresses and added to the blog post some unique data insights that were never published online before.

If you happen to find our content useful, perhaps you would consider linking to it from your article.

Thanks,
Irina

Hey {{first_name}},

If every day you find yourself with a...

[[Pain 1]]

[[Pain 2]]

Then this offer is for you.

[[Low-risk offer]]

{{first_name}}, now at least you have the opportunity to solve [[Pain]] and achieve [[Goals]].

What are you waiting for to jump on the opportunity? Act now to take advantage of [[Low-risk offer]]?

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Hi {{first_name}},

I lead talent acquisition at [[company]]. Our clients tech team is looking for a passionate Frontend Engineer with attention-to-detail and expertise UI technologies. After scanning through your social profile, I think you fit the bill.

Your work with {{company}} indicates versatile experiences that you bring to the table. Moreover, your command over front-end technologies like JavaScript and HTML gives you the technical breadth that we seek for this role. I think this would be a great opportunity for you to be on the front lines of development in our exciting startup environment!

In this role, you will:

- Take full responsibility for designing and building core frontend modules
- Build slick UI interfaces to provide the best user experience
- Get your hands dirty with cross-platform architectural challenges, new frameworks, design patterns and technologies
- Build and contribute to open-source libraries and components
- Would you be interested in further discussing this opportunity over a quick call sometime this week?

I look forward to hearing from you

[[signature]]

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]]. I'm reaching out because I'm trying to get in touch with the person
who's in charge of [[XYZ]].

Is that you? If not, could you please help connect me to the person I'm looking for? I would really appreciate it :)

Thanks for your time,
[[your name]]

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]