Cold email templates

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Open position

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]

{{first_name}}, quick question?

Hi {{first_name}},

I saw that you are looking for a [[open job]] in [[job location]].

We are specialist sales recruiters located in [[your city]]. We help great B2B software companies build world class sales teams.

In the last quarter, our placements have brought in more than 100 million dollars in revenue across multiple growth stage SaaS companies. I am positive that we can help {{company}} do the same.

Let me know if you’re looking to engage some top class talent for your open roles. We can have three super qualified and vetted candidates in your inbox within a week.

Let me know if you’d be open to talk about your hiring targets for this quarter. My calendar looks fairly open for tomorrow.

Thanks,

[[signature]]

I'll write a guest post for you Hello {{first_name}},

I’m [[your name]] from [[your company]]. I'd love to write a guest post for your blog. I write about [[your expertise]].

I know that editorial teams are overloaded now, but I guarantee it won't take much time to review and approve my guest post.

You can check my expertise in my recent published posts: [[quick list of recent posts where you're marked as the author]]

Let me know if you accept guest post contributions and need an extra pair of hands to write a blog post!

Thanks,
[[your name]]

Why RuffArmor's missing (on Google's first page of search results)

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

Nice meeting you, {{first_name}}

Hi {{first_name}},

It was great chatting with you on [[event]]! Based on our conversation on/at [[information on where you met such as an event or social media platform]], I wanted to reach out and share a bit more information about Better Bookkeeping Software’s offerings and how it can help your company with [[XYZ]].

Our platform is an excellent tool for startups like yours because of features like these:

[[Feature 1]]
[[Feature 2]]
[[Feature 3]]

Would you be available for a 15-minute call this week to discuss how Better Bookkeeping can help {{company}}?

Thank you,
[[your name]]

Hello from [[your name]] ([[event name]])

Hi {{first_name}},

It was a pleasure talking with you last night at [[event name]]. It was so interesting to learn [[something you learned about that person or their business that stuck out to you]]. As for grabbing a coffee some time, I'd love to take you up on that!

Do you have any availability this or next week? Good times for me are [[let the good times roll here]], but I will be glad to work around your schedule. Let me know if there are any days or times that work for you.

Best,

[[your name]]

The Kirk Cousins of Sales Tools

Hi {{first_name}},

I see that you're a Redskins fan, so you must be excited about Kirk Cousins coming through in the clutch like he did for you guys (I'm thinking a Cousins-Brady 2017 Superbowl showdown!).

As InLine continues to scale, your sales teams need the right tools to succeed, just as Cousins needs Reed, Garcon and the like to make key receptions. I'm interested in connecting with your sales team to introduce Yesware, and explain how we're the Kirk Cousins of Sales Tools...we come through in the clutch.

Mark, I'd love (if possible) to be referred to the best person on your sales team to introduce Yesware as a means to hit your growing revenue goals.

Enjoy your weekend!

[[signature]]

Congrats on new role

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

Post idea

Hey {{first_name}},

I saw that you've had a few great posts from contributors on your site. Just wanted to let you know that I’ve written a lot on [[insert topic here]] and would love to put something together for your blog. Here are some of my past posts in case you’re curious.

[[1. Link to post #1]]
[[2. Link to post #2]]
[[3. Link to post #3]]

Also, I looked through your site and came up with a few topics that I thought you might like.

[[1. Topic A]]
[[2. Topic B]]
[[3. Topic C]]

Do you think any of these topics would be a good fit for your blog?

Thanks in advance!

Ronaldo's fan?

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Noah Kagan said you'd love this

Hey {{first_name}},

If you're keeping an eye on trends in the SaaS industry like I am, you've probably noticed the phenomenal growth of AppSumo.

This year they expect to make over $74 million in annual revenue. And a whopping 49.59% (37 million) of that is from email marketing.

So I wrote an article about the email marketing strategies they used to get these results. I thought you and your audience might like it.

https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

Here's what Noah Kagan thinks of it. 👇🏾👇🏾👇🏾

[[screenshot with a proof]]

Here's the link: https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

If you like it, feel free to share the piece on social or give it a backlink. 😊😊😊