Cold email templates

Find inspiration from best-performing cold emails, sorted by categories.

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266 email templates
Hey {{first_name}}, enjoyed your SEO & Outreach for SaaS Business, and was wondering...

Hey {{first_name}},

Hope you’re doing well! I’m Ivan an SEO and outreach specialist at Storyblocks. Before anything else, I just wanted to quickly say thank you! For making hunter such a great tool. It has saved me countless hours doing outreach.

I’m reaching out today because I was just recently reading your blog and the use cases for link building. I really enjoyed your article on SEO & Outreach for SaaS businesses. Recently I’ve been using Hunter for outreaching and updating our 301 redirects.

I was wondering if I can share my insights with your readers and give Hunter another use case.

Let me know what you think, and looking forward to hearing from you.

Best,

Ivan

Join our referral program

Hey {{first_name}},

[[name]] here from [[company]], a high-rated [[competitor]] alternative.

I saw one of your posts promoting [[X]] and thought you'd be a great fit for our referral program, to help us spread the word about [[company]].

We’re already working with the likes of [[example 1]] and [[example 2]] who generate more than 4-figures in revenue through us.

By signing up and promoting [[company]] through our program you get:

- 30% recurring and scalable commissions

- Bonus rewards! (Currently, you have the chance to earn an extra $150 as a fast-start bonus)

- Ready-made resources to promote us effectively (banners, newsletter templates, guides, and more)

- SEO assistance from our content team

- A dedicated Account Manager (that’s me!)

- Ready to start earning? Here’s the link to join us: [[link]]

Feel free to reach out if you have any questions. I am also reachable via Linkedin! :)

Cheers,

[[name]]

Should I speak to [[referral name]]?

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

New clients for {{company}}

Hi {{first_name}},

I’m just wondering - how does {{company}} chase new clients?

Belkins takes care of all top-of-the-funnel sales tasks: prospect identifying, target research & list building, database enrichment, initial outreach, and appointment scheduling.

The resources below cover our general overview, 3rd party review sites, and our use-cases. These should help with your evaluation.

Case studies -> https://belkins.io/case-studies

Clients Testimonials on Clutch -> https://clutch.co/profile/belkins

Folderly case studies -> https://folderly.com/case-studies

I’ll be happy to arrange a zoom meeting to share best practices. Perhaps next Tuesday will work?

Cheers,

[[your name]]

Regarding One of Your Articles

Hi {{first_name}},

Recently one of my friends who owns a startup told me that, ''He started his own business with nothing and still has most of it'' Puns aside, I am Vignesh Wadarajan I own a blog where I write stuff about blogging and marketing.

While I was skimming through this article of yours [[article URL]], I found out that you've linked to a well-qualified piece:- [[article URL]]:- 'starting a blog'

The resource is truly great, it clearly simplifies blogging and helps how one can go about it. But despite such extensive info, I felt that the content didn't talked a lot about:-

1) How to choose a less competitive (yet profitable) niche

2) How to do keyword research in the right way

3) How to do link building

Which I see as definitive pillars to start any blog and I mentioned all those points in my definitive guide on 'How To Start a Blog' [[artilce URL]].

You can check my piece thoroughly in your free time and if it's good, please go ahead & share my link. (Not to say that I would be damn thrilled)

Note: By no means, I meant to say that the current resource from your article is not qualified enough, but what I actually meant was that my article adds additional perspectives and it might cater well to your content.

Thank You

[[coompany]] & {{company}}

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

{{company}} + [[company]] = Partnership

Hey {{first_name}},

[[name]] here from [[company]]. I ate a clock yesterday, it was very time-consuming.

This email won't be however :)

I am writing regarding a possible collaboration between {{company}} & [[company]].

I am looking for a mention of our post in one of your articles and I am happy to offer a backlink to your website in return.

We can return the favor a few ways, just let me know if you are interested :)

Waiting for your response.

Cheers,

[[name]]

2 Questions {{first_name}}

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]

Coffee with me and [[connection]]?

Hey {{first_name}},

I am [[your_name]], a recruiter at {{company}}. We are hiring for the [[job]]. I have been going through my network and found out you to be the best candidate.

I also found out that [[connection]] is a close friend of yours - he suggested that you as a candidate would be a great fit.

Would you be interested to grab a coffee and take it further? I will make sure [[connection]] comes along as well.

Best,

[[signature]]

Quick content update

Hi {{first_name}},

I hope you’re doing great!

I noticed that you were linking to [[name of website]] in one of your articles and noticed that the content it was linking back to no longer existed. Would you be open to replacing that link?

I have an up-to-date article up on my website that you could link back to for [[anchor text]].

I’d appreciate it if you could link back to my content instead. Please let me know if you need further details.

Best,

[[name]]

Awesome article

Hi {{first_name}},

Hope all’s well :)

I noticed that you mentioned [[company name]] in one of your recent articles. Thanks for referencing us. [[explain why you liked the article]].

Small request; can you add a link to the mention?

I’d appreciate that. If there’s anything I can do for you, please let me know.

Best,

[[name]]

Share a testimonial

Hi {{first_name}},

I’m [[name]] from [[company]]. I just wanted to say that I love the [[product/service]] you offer. It’s not only a favorite of mine, but our audience seems to really like it as well.

At a guess, I’d say we send about [[X]] visitors per month to your website. We have [[X]] social media followers, and our site gets around [[X]] visitors per month.

I noticed that you share [[product/service]] testimonials on your website [[page]]. I’d be happy to share a testimonial or recommendation of the [[product/service]] that you could use in your sales or marketing material.

All the best,

[[name]]

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How to write
a cold email?

  • Write a catchy opening line. To make your prospect read your cold email, in your opening line, mention a mutual connection, ask a relevant question, use a trigger event, or start with the prospect's problem.
  • Personalize your message. It makes sense to spend time on high-value prospects and manually add a personal touch to every email you send. You can have a single template for the outreach, but add very specific information for each of your prospects to make the message relevant to them and provide maximum value.
  • Keep it short and easy. There are three key elements your cold email should contain: who you are/or a short introduction, what your offer is, the action you want a prospect to take. Try to eliminate unnecessary greetings and wordy sentences.
  • Provide value. While writing your cold email, talk about the benefits prospects will get, not the features you sell.
  • Include a CTA. The CTA should have a perfect match with the goal of your cold email. Try to focus on a single thing you want to achieve with your outreach.
Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write a
follow-up email?

While writing a cold email follow-up, you can follow the main principles we shared above for cold email writing. However, don’t forget about these principles as well:

Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. These kinds of microaggressions can exasperate your prospects and quickly chip away at the goodwill and all and mutual trust you have established. Hence, try to omit such passive-aggressive phrases in your follow-up emails:

  • I’m following up because you haven’t responded to me yet
  • I’ve tried to reach you a few times now
  • I know you’re busy, I’m busy too
  • Just checking in

Remove desperation. Yes, you might be upset because your prospect didn’t respond to your previous four follow-ups, but don’t show them your distress. These phrases are a right signal you sound a bit desperate, so try to omit them as well:

  • If it’s not too much trouble
  • I apologize in advance for bothering you

Craft a perfect subject line for your follow-up. Try not to be too apparent by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write
a good subject line?

  • Make it personal. Besides personalizing your cold email subject lines on a basic level (including first and company names), you can collect even more information about your prospects before reaching out to them and use it to improve your open rates. For example, it could be their position, industry, mention of the content they wrote, the place you met, etc.
  • Keep subject lines short. It’s easier to catch a prospect's attention with something short, sweet, and straight to the point. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.
  • Ask questions. If you ask a question relevant to your prospects, they are more likely to open your email and start looking for the answer. Try to use open-ended questions since they are arousing curiosity.
  • Use power words. Power words are words of persuasion that often evoke an emotional response and lead to the desired outcome. They engage the reader's imagination and make them open emails. Here are some of the power words examples you can use for subject lines: astonishing, key, private, best, official, expert, simple, easy, ready, etc.
  • Don’t use clickbait. It doesn’t make sense to create “loud” subject lines for your cold outreach campaign. In the end, what matters is a conversion rate, not the open rate of your emails.
Read more: How to Craft Perfect Cold Email Subject Line