Subject:

Renewing [[your product]] for [[customer company]]: what's next

Hi {{first_name}},

Your renewal is about 60 days out ([[date]]). Before we talk terms, I wanted to check in on two things:

Is there anything about your current plan that hasn't worked as expected?

Are there features or capabilities you'd want added for next year?

Your answers will help me put together a renewal that actually fits what your team needs going forward, rather than just rolling over the same plan.

[[Your name]], [[your company]]

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