Before we talk renewal, {{first_name}}

Hi {{first_name}},

Given how actively your team has been using [[your product]] this year, I wanted to offer a multi-year renewal option: [[specific terms, e.g., "a 2-year commitment at a 15% discount on your current annual rate"]].

This locks in your current pricing and gives your team continuity without renegotiating next year. The terms are straightforward: [[brief summary of what's included]].

Is this something worth discussing, or would you prefer to renew annually?

[[Your name]], [[your company]]

Hi {{first_name}},

I wanted to reach out personally ahead of [[customer company]]'s renewal on [[date]]. [[Account manager or CSM name]] has been trying to connect and I understand you've been difficult to reach.

I'd like to make sure the renewal conversation happens on your terms. Is the timing not right, or is there something about the plan or the product we should address before moving forward?

A quick reply pointing me in the right direction would help.

[[Your name]], [[senior role at your company]]

Hi {{first_name}},

Quick reminder: your [[your product]] contract renews on [[date]], which is [[number]] days from now.

If you're ready to move forward, here's the renewal link: [[link]]. The process takes a few minutes.

If you'd like to discuss changes to your plan or have questions about pricing, let me know and I'll set up a call.

[[Your name]], [[your company]]