Sales Email Templates

Browse best-performing sales email templates for prospecting, booking meetings, and re-engaging cold leads - backed by data from 31 million outreach emails. 65% of decision makers say overly pushy copy is their top complaint about cold emails, so these templates lead with relevance.

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187 email templates
Right person

Hi {{first_name}},

I hope this note finds you well.

I’ve been working for a company called [[your company name]] that specializes in [[describe your company’s products or services]].

In thinking about your role at {{company}}, I thought there might be a good fit for your group.

Our [[specific product or service]] has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

Best,

[[your name and title]]

Error on {{company}} website

Hey {{first_name}},

Your [[choose whatever service or product you want]] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [[product or services]].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[[Your name and title]]

[[Company Name]] [[Service]]

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

Why RuffArmor's missing (on Google's first page of search results)

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

What's your strategy for this quarter?

Hi {{first_name}},

Does {{company}} have an effective [product domain] strategy for this quarter?

I work with [[the recipient’s company vertical]] across [[recipient’s region]] to implement [[product domain]] strategies across the organization to utilize a more automated, efficient and user-friendly [[department which uses your product]].

[[A line about your company]]

We’ve helped organizations like the [[customer 1]], [[customer 2]], [[customer 3]], and [[customer 4]] consolidate tools [[the features you have to offer]] to improve [[the benefit of your product for the organization]].

Do you have 5-10 minutes this week for a brief call to determine if it makes sense to talk further?

[[industy]] insights

Hi {{first_name}},

As the {{position}}, I thought you might find this stat interesting:

[[add a recent study about the recipient’s industry]]

With this rapid growth in [[recipient’s industry]], I’ve had the opportunity to work with companies like [[customer 1]] and [[customer 2]] in the [[region of the recipient]] by improving their [[the result of using your product]] with [[your product name]].

{{first_name}}, it would be great if we can get on a short 10-minute call on Friday morning?

Why did you go?

Hi {{first_name}},

I hope you are doing great 😀 It’s been a while since we were in touch.

{{company}} had trialed with [[your product name]] for their [[what function did they use the product for]] in the past. I would love to reconnect with you and your team to better understand why you had moved away from the same 🙂

We have made some [[market breaking innovations]] since you had signed up and partnered with some big names like [[customer 1]] and [[customer 2]] too. Let’s have a quick chat sometime next week, {{first_name}}?

I would be more than happy to show you [[those innovations]], Monday (January 16th) at 10:00 am sounds good for you?

A few insights about [[competitor's]] environment

Hi {{first_name}},

Firstly, let me state that as the {{position}} of {{company}}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your [[your competitor name]] environment. I assist organizations to transition over from [[your competitor’s name]] to [[your company name]] with [[what benefit do they gain]].

We have added over [[the number of customers]] with a healthy percentage being known, trusted [[their industry sector]].

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

Improve [[process]] at {{company}}

Hi {{first_name}},

I am reaching out to you because being the {{position}}, I was certain you would know more about the current process in place at your company for [[which department]].

Like we’ve helped [[your existing customer]], I felt you might be interested in improving your [[the biggest challenge for the prospect]].

I did a fair amount of research on your company’s [[current system]] and I’m sharing a few of my thoughts here which could help you save [[the benefit your product offer]]}:

1. I noticed that [[state the current problem and how it can be better]].
2. [[state the current problem and how it can be better]]

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins this week to chat about this?

Better content

Hi {{first_name}},

This might sound impossible, but this is marketing automation made easy. LottaZoom helps drive demand generation within the content marketing process with our JayBase Integration.

You can create, review, and manage JayBase Email Templates and Landing Pages then push them directly into JayBase, without having to copy/paste or jump around different platforms (finally!).

In addition to this automated awesomeness, we can pull metrics from content that was pushed from LottaZoom. This will make you and your team's lives a lot easier to get instant insights on the performance of marketing campaigns to generate even better content and stories.

If this sounds like something that will make your life a whole lot better, let's chat for 15 minutes this week. How's your calendar look this Thursday?

Best,
John

Are you hitting your MQL targets?

Hi {{first_name}},

On average, 28% of marketing budgets are now allocated to demand generation, but nearly 80% of organizations are not consistently hitting their MQL targets. Is {{company}} achieving all of their demand generation targets?

Most teams have 4-5 applications and a content creation process with 6-8 steps, all before the content is published to platforms like Treetech contributing to demand generation goals.

Stat-ex's application streamlines workflows by allowing teams to work collaboratively in one app. From planning, assigning, and creating all the steps involved is captured. Once it's completed, it's then pushed to Treetech saving hours of time in your day to day efforts and allowing you to focus on what matters most.

Stat-ex works with tech companies to help them consistently overachieve their demand generation targets. If you are looking to simplify processes so your team can focus on results, it would be great to connect for a 15-minute call next week.

Best,
[[signature]]

Marketing priorities

Hi {{first_name}},

As we look to 2017 our marketing department has a lot to think about and prioritize. Where to spend their budget? How many events to attend? How can they maximize our existing lead database?

Since so many of the companies we work with are asking themselves the same questions I thought you would appreciate a couple of articles on building on those strategies:

- How Our Team Got Started With Lead Nurturing
- How to Staff a Small Marketing Team to Achieve Stellar Growth
- Achieving Great Marketing Goals

How are you planning to use social media to help you hit your marketing goals this year, {{first_name}}?

Let me know if you're interested in chatting. It'll only take 15 minutes.

Thanks!
[[signature]]

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Frequently asked questions

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A cold email for sales should answer four questions the prospect silently asks: why are you emailing me, why should I care, why you specifically, and why now? Open with a relevant observation about their business, quantify the consequence of inaction, provide proof you can help, and connect your timing to their current circumstances. The templates give you the structure. Your job is filling in the specifics.

A sales email should be under 100 words. Shorter emails get better reply rates because they respect the recipient's time and force you to cut filler. Your first email earns the right to a reply, not a sale. If you can't explain why the email matters in three to four sentences, the problem is your positioning, not your word count. Each sentence needs to pull its weight.

Match your cold email CTA to the email's position in your sequence. First email: a low-commitment question like "Is this something your team is dealing with?" Second email: a referral ask like "Who on your team owns this?" Third email: a simple question like "How are you handling this today?" Never ask for a meeting in the first email. Low-pressure questions outperform calendar requests because they give the prospect a way to respond without committing to anything.

The strongest cold email offers deliver standalone value before any sale: an audit of their current setup, a competitive analysis, a benchmark report for companies their size, or a framework relevant to their role. The test is simple: can the prospect see exactly what they get in a single sentence? "Let's hop on a call" fails that test. "I ran a quick analysis of your top three landing pages" passes it.

The number one reason sales cold emails fail is being too sales-focused. 65% of decision makers say pushy, sales-first copy is their top complaint about cold emails, according to Hunter's State of Email Outreach report. This overtook irrelevance as the primary objection. Cold emailing is effective when the email earns attention through relevance, not when it demands it through pressure. Lead with the prospect's problem, not your product.
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