Sales Email Templates

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Hello {{first_name}} 👋,

I love using hunter.io! It's such a great service I had to reach out to you to show you how I'm using it. 🔍

My name is Justin Higgins and I'm a software engineer who knows nothing about sales and marketing.

So I built the world's best advertisement in order to get good at those skills. 💪

It's called 24hourhomepage.com and it is composed of 86,400 individual ads that are shown for every second in the day. It's a creative piece of advertising for lovers of the internet. 💙

It'd be a cost effective way to advertise your company and fun way to show promote Hunter. 📈

You can join for less than the price of lunch and advertise your website every day to our visitors.

I'd love to have you in the project and am happy to answer your questions.

Enjoy the day!
Justin

PS
If you want to know more about why I built this or how it will benefit you, give my launch post a read!

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hey {{first_name}},

I noticed the link leading to [[Reference Link]] on your homepage [[Link to Page]] appears to be broken. I wanted to point it out so that it doesn't impede your traffic going forward.

While we're at it, there are a few ways I see for you to optimize your entire homepage to drive more traffic to the rest of your site. I put together a quick video of 10 tips that you can reference during your next audit/review. Check it out and let me know if you have any questions!

Cheers!

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hey {{first_name}},

I noticed [[Brand Name]] just launched on Shopify ‒ congrats! How amazing did it feel to press that publish button?

Not too long ago, I released a how-to guide all about optimizing a Shopify website for SEO. In it, I break down specific insights on things like [[Topic]], [[Topic]] and [[Topic]].

Launching your site is just the first step; I’d love to show you how you can increase your traffic and sustain its growth long-term. If you’d like to give it a read, let me know!

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,

[[signature]]

Hey {{first_name}},

The blogs your write for Hunter.io have given me many powerful email tips, so thank you first and foremost!

I wanted to reach out because while reading your "How to write a cold email", I noticed you mentioned, "If you don't have time, download our...". A video could also do the trick for people who don't have time!

My name is Abi and I am the owner and female vocal lead for Voices by Abi. I'm in the process of dropping a new service, Blog to Video, and I would love to make one of your many great pieces into a short animated video.]

Being the Head of Marketing, you know the power of video marketing!

I have a couple of sample videos that I made for other companies, would you be interested in seeing them? If so, just let me know and I'll shoot them over!

Cheers,

[[signature]]