Sales email templates

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102 email templates
{{first_name}}, want to generate [[x]]% more leads?

Hi {{first_name}},

[[Competitor]], one of your competitors, did the hard work for you. They’ve produced [[x]]% more content than you in the last [[x]] days.

This is really good news!

They’ve done the hard work of figuring out what works. If you’re interested, this free audit will give you the information you need to make these changes on your own. It’s fast, easy, and free.

Get your free audit [[here]].

[[your signature]]

Deal with Google penalties

Hi {{first_name}},

With the new Google updates and penalties, working around them by [[better way to deal with problematic bottleneck or issue]] is time-consuming.

Our [[company app service]] has developed a way that lets you [[fix bottleneck or issue]] without [[cost of less-optimal way to fix bottleneck or issue]].

We’ve helped companies like [[company name]] achieve [[results of the better way]].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Ready to discuss [[problem]]?

Hi {{first_name}},

My name is [[name]] and I’m with [[company]]. We work with [[industry]] companies like [[key industry customers]].

We take a different approach to growing companies and aren’t like other [[companies in your niche]]. We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat [[time options]] about [[topic]]?

All the best,
[[your name]]

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

Here's a quick question for you {{first_name}}

Hey {{first_name}},

When was the last time you could actually track the outputs of all your product sampling activities?

If you like most {{position}}s in the consumer goods industry, you are probably dealing with excess product sampling waste and not reaching the right audience for the right product.

We’ve crafted a simple solution to help solve this problem directly. You can now launch targeted, digital sampling campaigns ideally for your target audience to increase your customer experience. We also provide you with insightful and actionable analytics for you to optimize your strategy.

I’d like to set up a personalized demo for you this [[time]]. Alternatively, please let me know when are you available. I’d greatly appreciate that.

Kind regards,
[[your name]]

Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

Fully remote CG & VFX teams

Hi {{first_name}}. Hope you are well!

Quick question: If it’s 30% cheaper, would you consider working with remote CG & VFX teams?

We have remote Strike Teams that can deploy in a matter of hours. The team leads are industry veterans based in California, while the contributors are distributed globally (which significantly reduces the cost).

You have one point of contact, and won’t have to worry about time zones and language barriers.

The Strike Team adapts to your pipeline and can take on entire projects or individual shots.

Disciplines:
Previs, Unreal/Unity, Animation, Look Dev, Concept, Matte Painting, Rigging, FX, Modeling, Compositing, Lighting

The team leads have managed remote projects at Blizzard, Blur, Psyop, KitBash3D, ILM, Facebook, The Mill & Framestore

Let me know if this is something you’d be interested in?

Cheers,
Christofer

{{company}} + [[our company]]

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,

[[signature]]

Are you hitting your MQL targets?

Hi {{first_name}},

On average, 28% of marketing budgets are now allocated to demand generation, but nearly 80% of organizations are not consistently hitting their MQL targets. Is {{company}} achieving all of their demand generation targets?

Most teams have 4-5 applications and a content creation process with 6-8 steps, all before the content is published to platforms like Treetech contributing to demand generation goals.

Stat-ex's application streamlines workflows by allowing teams to work collaboratively in one app. From planning, assigning, and creating all the steps involved is captured. Once it's completed, it's then pushed to Treetech saving hours of time in your day to day efforts and allowing you to focus on what matters most.

Stat-ex works with tech companies to help them consistently overachieve their demand generation targets. If you are looking to simplify processes so your team can focus on results, it would be great to connect for a 15-minute call next week.

Best,
[[signature]]

Hi {{first_name}}

Hi {{first_name}},

Haley reaching out from Doublekix also in the Boston-area.

Yep, this is another #coldemail that says who I am and asks for a meeting; but I've carefully followed your quide to avoid being tagged with the S-word.

Luke was at the Ventotam Summit, but not sure if he stopped by the booth - super solid event for us. We help companies manage, scale, and attribute ROI (leads, pipeline, revenue) to their content strategies - does this sound like something of value to Yesware or maybe something you're actively looking for?

Here is our 90-second video. Thought it should have won us an Oscar, but we settled for a Gartner Cool Vendor Award. Are you open to chatting next week? I can hook you up with a bluetooth speaker leftover from the event.

Thoughts?

[[signature]]

[[coompany]] & {{company}}

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

Why did you go?

Hi {{first_name}},

I hope you are doing great 😀 It’s been a while since we were in touch.

{{company}} had trialed with [[your product name]] for their [[what function did they use the product for]] in the past. I would love to reconnect with you and your team to better understand why you had moved away from the same 🙂

We have made some [[market breaking innovations]] since you had signed up and partnered with some big names like [[customer 1]] and [[customer 2]] too. Let’s have a quick chat sometime next week, {{first_name}}?

I would be more than happy to show you [[those innovations]], Monday (January 16th) at 10:00 am sounds good for you?

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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