Sales Email Templates

Browse best-performing sales email templates for prospecting, booking meetings, and re-engaging cold leads - backed by data from 31 million outreach emails. 65% of decision makers say overly pushy copy is their top complaint about cold emails, so these templates lead with relevance.

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187 email templates
How you handle [[problem]]?

Hi {{first_name}},

My name is [[name]] with [[company]].

I help [[industry]] companies with [[one liner]]

I wanted to learn how you handle [[things your company handles]] at {{company}} and show you what we’re working on.

Are you available for a brief call at [[time options]]?

Kind regards,
[[your name]]

Ready to discuss [[problem]]?

Hi {{first_name}},

My name is [[name]] and I’m with [[company]]. We work with [[industry]] companies like [[key industry customers]].

We take a different approach to growing companies and aren’t like other [[companies in your niche]]. We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat [[time options]] about [[topic]]?

All the best,
[[your name]]

Solution for [[challenge]]

Hi {{first_name}},

In working with other [[industry or position]], one of the key issues they’re struggling with is [[key issue]].

This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]].

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,
[[your name]]

Can I help with [[pain point]]?

Hi {{first_name}},

I want to reach out and ask how everything is going at {{company}}? How is your current bookkeeping solution working out for you?

We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}.

Best,
[[your name]]

New feature to solve [[XYZ]]

Hi {{first_name}},

It’s been awhile since we last chatted…how is everything going at {{company}}? Based on our last conversation about [[topic]], I think [[your company name feature]] could really boost {{company}}‘s bookkeeping abilities.

I’d love to provide you with more details. Would you be available for a quick chat or demo this week?

Best regards,
[[your name]]

[[X]] blog posts about [[pain point]]

Hi {{first_name}},

I wanted to share these blog posts that I believe would be really helpful for [[insert prospect pain point such as digital invoices]].

[[Resource 1]]
[[Resource 1]]
[[Resource 1]]
[[Resource 1]]

If you have a minute to check these posts out, I think the info gives great direction on [[topics listed in the blog posts]]. Let me know what you think.

Best regards,
[[your name]]

Nice meeting you, {{first_name}}

Hi {{first_name}},

It was great chatting with you on [[event]]! Based on our conversation on/at [[information on where you met such as an event or social media platform]], I wanted to reach out and share a bit more information about Better Bookkeeping Software’s offerings and how it can help your company with [[XYZ]].

Our platform is an excellent tool for startups like yours because of features like these:

[[Feature 1]]
[[Feature 2]]
[[Feature 3]]

Would you be available for a 15-minute call this week to discuss how Better Bookkeeping can help {{company}}?

Thank you,
[[your name]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

Available for a chat?

Hi {{first_name}},

Love what you guys are doing at {{company}}! With all of the startups you work with, do you need assistance with [[pain point]]? With tools like [[your tool]], you can easily organize and track customer payment info, even on the go.

Would you be available for a 15-minute chat this week?

Thank you for your time,
[[your name]]

Suggestions on [[topic]]

Hi {{first_name}},

It looks like you checked out [[your product/services]] at {{company}}.

As I couldn’t get back to you earlier, I am reaching out now to know the status of your pesky difficulties and love to share some [[suggestions/ideas]] to find the solution.

If we could spend 15 mins on [[date]] at [[time]] to chat about this, it will be great for you to move forward with confidence.

I look forward to hearing from you.

Regards,
[[your name]]

Congrats on [[new role]]

Hi {{first_name}},

Congratulations for your new role at {{company}} as {{position}}.

At [[your company]], we are helping the industries like [[your existing customers]] in fixing the issues [[pain point in one sentence]].

{company:"Your company"}} is heading awesome as per our survey report but we found two issues that need to be fixed.

{{first_name}}, could we spend 15 mins on [[date]] at [[time]] to chat about this?

I look forward to hearing from you.

Regards,
[[your name]]

Current [[process]] at {{company}}

Hi {{first_name}},

I hope you are doing well!

I work with [[your company name]]. I would love to connect with the person who is in charge of [[mention the department that is relevant to your product/service]] to understand your current processes and suggest how [[your product name]] can add value to {{company}}.

I am listing a few features below that might interest you:

[[resource 1]]
[[resource 2]]
[[resource 3]]

I will be looking forward to hearing from you.

Thanks in advance.

Best,
[[your name]]

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Frequently asked questions

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A cold email for sales should answer four questions the prospect silently asks: why are you emailing me, why should I care, why you specifically, and why now? Open with a relevant observation about their business, quantify the consequence of inaction, provide proof you can help, and connect your timing to their current circumstances. The templates give you the structure. Your job is filling in the specifics.

A sales email should be under 100 words. Shorter emails get better reply rates because they respect the recipient's time and force you to cut filler. Your first email earns the right to a reply, not a sale. If you can't explain why the email matters in three to four sentences, the problem is your positioning, not your word count. Each sentence needs to pull its weight.

Match your cold email CTA to the email's position in your sequence. First email: a low-commitment question like "Is this something your team is dealing with?" Second email: a referral ask like "Who on your team owns this?" Third email: a simple question like "How are you handling this today?" Never ask for a meeting in the first email. Low-pressure questions outperform calendar requests because they give the prospect a way to respond without committing to anything.

The strongest cold email offers deliver standalone value before any sale: an audit of their current setup, a competitive analysis, a benchmark report for companies their size, or a framework relevant to their role. The test is simple: can the prospect see exactly what they get in a single sentence? "Let's hop on a call" fails that test. "I ran a quick analysis of your top three landing pages" passes it.

The number one reason sales cold emails fail is being too sales-focused. 65% of decision makers say pushy, sales-first copy is their top complaint about cold emails, according to Hunter's State of Email Outreach report. This overtook irrelevance as the primary objection. Cold emailing is effective when the email earns attention through relevance, not when it demands it through pressure. Lead with the prospect's problem, not your product.
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