Cold email templates

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

Hey {{first_name}},

My name is [[my name]] and I'm with [[my company name]]. We work with organizations like [[company name]] to [[insert one sentence pitch]].

[[One sentence unique benefit]].

Could you direct me to the right person to talk to about this at [[company name]] so we can explore if this would be something valuable to incorporate into your events?

Cheers,
Sig

Hi {{first_name}},

I hope this email finds you well. I was [[whatever action you were doing that brought them to mind]] this week and you came to mind. Just thought I'd check in and see how things are going. I see that [[check up on their site to see what's new and mention it]]. Looks like you're [[action implied by your observation]]—very exciting!

Hope all is well,

[[your name]]

Hello {{first_name}}

I’m [[your name]] from [[your company]] and we recently published a [[type of content]] showing the [[topic of your content]].

As you’ve probably guessed, I’m about to ask if you would let me write a guest post for your site! Why? Because we really deserve it and as you can see from our article… we know what we are talking about!

What Do I Want Exactly?

I’ve been reading your site for a while now and I see you don’t currently have an article on [[insert topic]]. So, there’s an opportunity for both of us here!

I would like to arrange to provide you with the content to fill this gap, and of course my ulterior motive of placing a link back to my page. Win-win right?

Why Should You Publish This Content?

[[Brief description of what makes your content so damn awesome!?]]

What’s In It For You?

Here are a few things I can do for you:

[[quick list of how you can help]]

What do you think?

[[signature]]

Hey {{first_name}},

Hope you’re doing well! I’m Ivan an SEO and outreach specialist at Storyblocks. Before anything else, I just wanted to quickly say thank you! For making hunter such a great tool. It has saved me countless hours doing outreach.

I’m reaching out today because I was just recently reading your blog and the use cases for link building. I really enjoyed your article on SEO & Outreach for SaaS businesses. Recently I’ve been using Hunter for outreaching and updating our 301 redirects.

I was wondering if I can share my insights with your readers and give Hunter another use case.

Let me know what you think, and looking forward to hearing from you.

Best,

Ivan

Happy Tuesday, {{first_name}}!

It has now been over six months since I last reached out to you regarding our clients’ open roles for an Advertising Creative producer.

Crazy how time flies: I hope you’ve been well!

Since then, we have successfully placed [[X]] candidates at companies like [[company 1]], [[company 2]], and [[company 3]].

I continue to be genuinely excited about connecting with you to see if there’s a true fit for you. After checking out your portfolio and what you’ve been up to since my last email, I sure do hope my timing is better now.

What do you say, are you interested in exploring some of our available opportunities? At worst, you’ll learn about some great opportunities for you at some of the top companies in the country; at best, you’ll be taking the first step towards your next adventure 🙂

Cheers,

[[signature]]

Hey {{first_name}}

I’ve been thinking more about {{company}} [[your medium]] over the past couple of days and I’d still love to connect with you when you have a moment. Would you be available to chat for a few minutes this week about your [[your service medium]] efforts?

[[Your Name]]

Hey {{first_name}},

It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [[link]]

If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!

Best wishes,
[[your name]]

Hi {{first_name}},

I hope you’re well.

I’m just getting in touch because I’m a reader and regular commenter on [[publication name]]. I’m the [[job title]] of [[company name]], [[one line description of business]]

I’m looking to further build my reputation within the industry by writing for a select few key [[industry type]] publications (hence why I’m getting in touch with you).

Currently, I’m a regular contributor to [[website name]] and the [[website name]], amongst a few others (including my own blog – [[URL here]]) and it would be great to partner with [[website name]] to become a columnist.

You can check out my full credentials on my LinkedIn page (I sent you a connection request today) – [[LinkedIn profile URL]]

Here’s an example of some recent articles I’ve written:

[[URLs of an article written by the individual]]

I’ve had [[X number of years]] experience within the [[industry type]] industry, so could offer a lot to your readers. Alongside this, I’d be happy to meet any deadlines that you put in place.

Let me know if you need any more information.

I look forward to hearing from you.

[[signature and title]]

Hey {{first_name}},

I noticed you’re really interested in [[topic]]. I’d even wager to say you’re something of an expert.

I was wondering if you’d mind taking a look at a post I just published about [[topic]]:

[[URL]]

Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,

[[your name and title]]

Hey {{first_name}},

I am Erez from Israel by Foot. A personal website focusing on Nature and Hiking in Israel.
I am also blogging on the Times of Israel (DA=89) and a publisher on Atlas Obscura (DA=88).

I stumbled upon your page [[about or mentioning]] [[topi]].
I have just published a super-detailed page about [[anchor text]], including hikes and maps. I am sure it will be a useful resource for your readers.

I hope you can consider linking to this new page from your post.

* I am not paying for links! However, I will be happy to return a favor☺
For example:
Link to you from Atlas Obscura or the Times of Israel. (This can be done only for relevant high-quality content. I will never enforce a link that does not enhance the linking content).
Write for you high-quality content.
Share a post for you on social media.
Share with your relevant contacts in the industry.
Etc...
I am a big believer that there are always creative Win-Win options!

Thank you for considering,

Erez Speiser

Hi {{first_name}},

I hope this message finds you well!

Our connections at [[company name]] have some great things to say about you and your work and as it turns out. We are a leading design focused headhunting firm in NYC with clients like PayPal, Instagram and others in the best of tech.

We are working with some incredible firms with growing diverse teams and who would love to work with you.

You come highly recommended and we are very impressed with your work at {{company}}. I am getting in touch to see if we can get on a call sometime to have a quick chat about your career goals.

Awaiting your response.

[[signature]]