Cold email templates

Hi {{first_name}},

It was a pleasure talking with you last night at [[event name]]. It was so interesting to learn [[something you learned about that person or their business that stuck out to you]]. As for grabbing a coffee some time, I'd love to take you up on that!

Do you have any availability this or next week? Good times for me are [[let the good times roll here]], but I will be glad to work around your schedule. Let me know if there are any days or times that work for you.

Best,

[[your name]]

Hi {{first_name}},

Coronavirus shut our economy down. Customers were told to "shelter-in-place," but your business is essential and your community needs you.

My name is [[your name]], I’m a [[partner]] at [[ABC/XYZ Agency]].

I can help you:

- Help you share your updated hours and precautions that your store is taking
- Attract new customers to your shop
- Lure dissatisfied customers away from competitors

Once you’re open, I can help you generate [[foot traffic]] immediately, within a [[few minutes]]. I’ve helped shops like yours maximize new business in 30 to 45 days.

Pay only for results.

Are you interested in learning more?

[[your signature]]

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.

Regards,

[[your name]]

Hey {{first_name}}

I'm a huge fan of {{company}} and love the content you put out, [[insert specific compliment]].

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I wanted to reach out and inquire about a guest posting opportunity on your blog. I'm well versed on topics such as, [[list of expertise]] and I think I could provide a lot of helpful tips for your audience.

Here are some writing samples for your review:

[[List of 3-5 writing sample links]]

I look forward to your response and hope to work with you soon.

Thank you for your time!

Take care,
[[name]]

Hey {{first_name}},

I'm doing some research about how businesses in [[lead's industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].

Is this something that you're also challenged with at {{company}}?

Some [[lead's industry]] businesses have told me they focus on inbound marketing - things like blogging, ebooks, and webinars - and others have told me they rely strictly on PPC and paid traffic.

If you have a couple of minutes, would you be open to hopping on quick call? I'd be interested to see where {{company}} fits within this spectrum. It shouldn't take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success

Let me know what works for you!

Cheers,
[[name]]

Hey {{first_name}},

I just noticed that in your blog post [[URL]] you are using one of the infographics we recently created at Hunter. Glad you found it useful!

[[insert the infographic]]

Mind linking back to our blog post where this infographic was originally posted?

Either way, keep up the great work!

Best,
Irina

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Hi {{first_name}},

Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I'm guessing you have some really valuable advice.

I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you're doing to listen to the concerns and ideas of your front line salespeople.

Would you be willing to contribute to an article I'm writing on that subject?

Regards,

[[your name]]

Hi {{first_name}},

First off, I’d like to thank you for mentioning [[brand / product]] within your recent article. We appreciate it!

I noticed within the article that you didn’t link through to our website when you mentioned us. Is there any chance that you can quickly update the post with a link? Here’s the link to save you time searching for it: [[link to homepage / product page]].

Thanks in advance, and if you never need any more info on [[brand / product]] then I’d be happy to supply you with it (imagery, video, content, etc).

Thanks again!

[[signature and title]]

Hey {{first_name}},

If you're keeping an eye on trends in the SaaS industry like I am, you've probably noticed the phenomenal growth of AppSumo.

This year they expect to make over $74 million in annual revenue. And a whopping 49.59% (37 million) of that is from email marketing.

So I wrote an article about the email marketing strategies they used to get these results. I thought you and your audience might like it.

https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

Here's what Noah Kagan thinks of it. 👇🏾👇🏾👇🏾

[[screenshot with a proof]]

Here's the link: https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

If you like it, feel free to share the piece on social or give it a backlink. 😊😊😊

Hi {{first_name}},

I see that you're a Redskins fan, so you must be excited about Kirk Cousins coming through in the clutch like he did for you guys (I'm thinking a Cousins-Brady 2017 Superbowl showdown!).

As InLine continues to scale, your sales teams need the right tools to succeed, just as Cousins needs Reed, Garcon and the like to make key receptions. I'm interested in connecting with your sales team to introduce Yesware, and explain how we're the Kirk Cousins of Sales Tools...we come through in the clutch.

Mark, I'd love (if possible) to be referred to the best person on your sales team to introduce Yesware as a means to hit your growing revenue goals.

Enjoy your weekend!

[[signature]]

Hello Kate and Rohan,

Hope this email finds you both well.

Kate, I'd like to put you in touch with Rohan. Rohan is the founder of Resume Worded, a service that helps jobseekers improve their resumes and LinkedIn profiles. I've worked closely with him at Google and his company is doing great.

Rohan, please meet Kate. He's an investor at RW Ventures.

I hope you're able to find time to meet and will let you both take it from here!

-Ashton