Cold email templates

Hey {{first_name}},

I saw that you've had a few great posts from contributors on your site. Just wanted to let you know that I’ve written a lot on [[insert topic here]] and would love to put something together for your blog. Here are some of my past posts in case you’re curious.

[[1. Link to post #1]]
[[2. Link to post #2]]
[[3. Link to post #3]]

Also, I looked through your site and came up with a few topics that I thought you might like.

[[1. Topic A]]
[[2. Topic B]]
[[3. Topic C]]

Do you think any of these topics would be a good fit for your blog?

Thanks in advance!

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hey {{first_name}},

I am [[your_name]], a recruiter at {{company}}. We are hiring for the [[job]]. I have been going through my network and found out you to be the best candidate.

I also found out that [[connection]] is a close friend of yours - he suggested that you as a candidate would be a great fit.

Would you be interested to grab a coffee and take it further? I will make sure [[connection]] comes along as well.

Best,

[[signature]]

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

Hey {{first_name}},

I’ve heard amazing things about {{company}} lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase {{company}} to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!".

I think they would make for great lifetime {{company}} customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen.

Cheers,

[[Your Name]]

Hey {{first_name}},

I recently stumbled on your blog about creating engaging sales emails with GIFs and visual elements to get better responses. I have to say – absolutely loved it. I have been using GIFs (cause who doesn’t love them) in my emails and getting incredible results. Your efforts must have led to tremendous results at {{company}}.

I am currently recruiting imaginative and bold sales folks like you for our client. We think you’ve got a way of doing sales that can sway a maybe to a Yes! We are working to build a sales team of people like you – not afraid to experiment and deliver results. Would you be interested in a 15 min chat this week?

Hey {{first_name}},

Thank you for meeting with me yesterday. I really enjoyed our discussion and I look forward to continuing it.

If you were interested during the meeting, here are a few items that were not covered:

- Any other questions or concerns?
- What is your feedback on these topics?

Let me know your thoughts on this!

Thanks for your input

[[your name]]

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.

Regards,

[[your name]]

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward — particularly [[describe a specific aspect of the conversation]].

[[Provide something of value here]].

Stay in touch,

[[your name]]

Hi {{first_name}},

I see that you're a Redskins fan, so you must be excited about Kirk Cousins coming through in the clutch like he did for you guys (I'm thinking a Cousins-Brady 2017 Superbowl showdown!).

As InLine continues to scale, your sales teams need the right tools to succeed, just as Cousins needs Reed, Garcon and the like to make key receptions. I'm interested in connecting with your sales team to introduce Yesware, and explain how we're the Kirk Cousins of Sales Tools...we come through in the clutch.

Mark, I'd love (if possible) to be referred to the best person on your sales team to introduce Yesware as a means to hit your growing revenue goals.

Enjoy your weekend!

[[signature]]

Hello Kate and Rohan,

Hope this email finds you both well.

Kate, I'd like to put you in touch with Rohan. Rohan is the founder of Resume Worded, a service that helps jobseekers improve their resumes and LinkedIn profiles. I've worked closely with him at Google and his company is doing great.

Rohan, please meet Kate. He's an investor at RW Ventures.

I hope you're able to find time to meet and will let you both take it from here!

-Ashton

Hey {{first_name}},

[[your name]] here from [[your company]]. I work with SaaS brands like [[company 1]], [[company 1]], and [[company 1]].

We're connecting with like-minded brands to share citations. Is this something that you would be interested in?

Cheers,

[[your name]]