Cold email templates

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

Hey {{first_name}},

I noticed you’re really interested in [[topic]]. I’d even wager to say you’re something of an expert.

I was wondering if you’d mind listening to my latest podcast episode about [[topic]]:

[[URL]]

It’s only [[X]] minutes long.

Could you please give me a little feedback on the episode? I’d really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,

[[your name and title]]

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hi {{first_name}},

Hope all’s well :)

I noticed that you mentioned [[company name]] in one of your recent articles. Thanks for referencing us. [[explain why you liked the article]].

Small request; can you add a link to the mention?

I’d appreciate that. If there’s anything I can do for you, please let me know.

Best,

[[name]]

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward — particularly [[describe a specific aspect of the conversation]].

[[Provide something of value here]].

Stay in touch,

[[your name]]

Hey {{first_name}},

[[your name]] here from [[your company]]. I work with SaaS brands like [[company 1]], [[company 1]], and [[company 1]].

We're connecting with like-minded brands to share citations. Is this something that you would be interested in?

Cheers,

[[your name]]

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Hey {{first_name}},

I saw that you've had a few great posts from contributors on your site. Just wanted to let you know that I’ve written a lot on [[insert topic here]] and would love to put something together for your blog. Here are some of my past posts in case you’re curious.

[[1. Link to post #1]]
[[2. Link to post #2]]
[[3. Link to post #3]]

Also, I looked through your site and came up with a few topics that I thought you might like.

[[1. Topic A]]
[[2. Topic B]]
[[3. Topic C]]

Do you think any of these topics would be a good fit for your blog?

Thanks in advance!

Hi {{first_name}},

It seems like {{company}} has recorded a phenomenal growth over last couple of quarters.

At [[your agency name]], we specialise in recruiting top class sales talent for B2B firms. We’ve recently placed great sales leaders at firms like Salesforce, Oracle, Nutanix. We have a history of identifying top sales talent which has resulted in 98% of our placements hitting their quota in their very first year.

I would love to speak with you to understand your recruiting plans for this quarter and see how we can help you build your A-team. Let me know if you’d be up for a quick chat tomorrow at 5PM?

Kind regards,

[[signature]]

Hi {{first_name}},

I saw your content on [[platform]]. I loved it so much I shared it with my [[team, boss, friend]].

You guys are doing great things. I like how you [[specific compliment on something lead or lead’s company published or did]]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours to create a personalized demo for [[company]] on how to [[achieve result]]. I would love for you to have a look and let us know if you find it useful at all?

Hey {{first_name}},

I recently stumbled on your blog about creating engaging sales emails with GIFs and visual elements to get better responses. I have to say – absolutely loved it. I have been using GIFs (cause who doesn’t love them) in my emails and getting incredible results. Your efforts must have led to tremendous results at {{company}}.

I am currently recruiting imaginative and bold sales folks like you for our client. We think you’ve got a way of doing sales that can sway a maybe to a Yes! We are working to build a sales team of people like you – not afraid to experiment and deliver results. Would you be interested in a 15 min chat this week?