Hi {{first_name}}, this is freaking awesome.
I had to show you this.
I’m in the middle of [[what you’re creating]] about [[benefit about why you’re creating this product or service]].
[[screenshot or GIF of a quick inside look at the product]]
See, here’s the brilliance of [[benefit]]:
Once you know [[what they’ll know after they’ve gone through your product or service]], you [[what they’ll do different]].
I used to have to [[what your reader is currently doing because they don’t have the insight of your product or service]].
Then I’d [[what your reader is currently doing]]. But now… oh baby, the game has changed.
I don’t have to wait [[what your reader is doing now]].
I can [[the cool thing your reader can do after they get your product or service]].
I show you the full details inside [[name of your product or service]].
[[sign off]],
[[your name]]