Templates - Directory of best cold email templates • Hunter

Hi {{first_name}},

I want to reach out and ask how everything is going at {{company}}? How is your current bookkeeping solution working out for you?

We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}.

Best,
[[your name]]

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How you handle [[problem]]?

Hi {{first_name}},

My name is [[name]] with [[company]].

I help [[industry]] companies with [[one liner]]

I wanted to learn how you handle [[things your company handles]] at {{company}} and show you what we’re working on.

Are you available for a brief call at [[time options]]?

Kind regards,
[[your name]]

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Solution for [[challenge]]

Hi {{first_name}},

In working with other [[industry or position]], one of the key issues they’re struggling with is [[key issue]].

This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]].

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,
[[your name]]

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Trying to connect

Hey {{first_name}},

My name is [[name]] and I'm with [[my company name]]. We work with organizations like [[company name]] to [[insert one sentence pitch]].

[[One sentence unique benefit]].

Could you direct me to the right person to talk to about this at {{company}} so we can explore if this would be something valuable to incorporate into your events?

Cheers,
[[Signature]]

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I'd love to feature {{company}} on Hunter's blog

Hey {{first_name}},

My name is Irina from Hunter.

I’m currently working on a guide on how to create a perfect subject line for cold outreach, and I’d love to feature {{company}} there.

If you’ve ever sent a cold email campaign and have a subject line that worked the best for you, feel free to share it with us via this short form.

I’ll be happy to add your insights to the best practices section inside of the guide and link back to your website.

Let me know if you have any questions or if there is anyone else at {{company}} who I can contact regarding this.

Have an absolutely amazing day!

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Guest for your podcast

Hey {{first_name}},

I’m a HUGE fan of your podcast. I especially liked [[episode]] because [[takeaway or comment]].

You consistently put out the best podcasts I’ve ever heard, and that’s why I’m reaching out to you. I’d really like to be a guest on your show.

[[Quick about you, why you’d be a good guest. Link to an about page on your site.]]

(Optional) To give you a better idea of what I’m like on the mic, here are a few other podcast episodes I’ve been on:

[[Link to Podcast]]

Either way, keep up the great work! Can’t wait for your next episode.

Cheers,

[[your name and title]]

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Your thoughts?

Hey {{first_name}},

Hope you had an amazing weekend.

Wanted to see what your team thought of my suggestions… Let me know if I can help at all.

All the best,

[[Your Name]]

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Appropriate person

Hi {{first_name}},

I’m writing to follow-up on my previous email as I didn’t hear back from you. If it makes sense to talk, let me know how your calendar looks.

If not, could you please let me know who the appropriate person for me to talk to is?

Thanks for your help,

[[your name]]

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Collaboration opportunity: [[X]] & {{company}}

Hi {{full_name}},

I am Haykaz, from Renderforest. I saw that you have a bunch of interesting resources on your website. Taking into account that we do share the same audience, Renderforest as a product is very relevant to you.

To this end, I wanted to discuss a mutually beneficial partnership opportunity, where we could spread a word about our product through your website. We are flexible on partnership options, it could be:

- Top-quality Guest Post from our side
- Sponsored article about Renderforest on your website
- or any other option that may work for you

Please let me know if this type of partnership works for you?

P.S. If you aren’t the right person to contact for this offer, would you be able to let me know who it is?

Thank you and looking forward to hearing back from you.

About Renderforest: It's an all-in-one branding platform that offers its users the best online branding tools to create high-quality videos, logos, mockups, and websites with minimal time and effort.

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Content update?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

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Email marketing at {{company}}

Hey {{first_name}},

Dean from Sumo here. Hope you don’t mind me reaching out :)

We help businesses like [[Client 1]] and [[Client 2]] to grow their email lists and traffic.

I’m curious who might be best to speak with about email marketing at your company?

Cheers,

[[Your Name]]

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Quick collaboration with {{company}}

Hi {{first_name}},

I just came across your article [[URL]] and wanted to explore the possibility of featuring our blog [[URL]] in it.

Would you mind sharing the criteria for featuring a blog/resource in your article?

Also, whatever we can do in return… just name it.

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How to write a cold email?

Write a catchy opening line. To make your prospect read your cold email, in your opening line, mention a mutual connection, ask a relevant question, use a trigger event, or start with the prospect's problem.
Personalize your message. It makes sense to spend time on high-value prospects and manually add a personal touch to every email you send. You can have a single template for the outreach, but add very specific information for each of your prospects to make the message relevant to them and provide maximum value.
Keep it short and easy. There are three key elements your cold email should contain: who you are/or a short introduction, what your offer is, the action you want a prospect to take. Try to eliminate unnecessary greetings and wordy sentences.
Provide value. While writing your cold email, talk about the benefits prospects will get, not the features you sell.
Include a CTA. The CTA should have a perfect match with the goal of your cold email. Try to focus on a single thing you want to achieve with your outreach.

How to write a follow-up email?

While writing a cold email follow-up, you can follow the main principles we shared above for cold email writing. However, don’t forget about these principles as well:

Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. These kinds of microaggressions can exasperate your prospects and quickly chip away at the goodwill and all and mutual trust you have established. Hence, try to omit such passive-aggressive phrases in your follow-up emails:

I’m following up because you haven’t responded to me yet
I’ve tried to reach you a few times now
I know you’re busy, I’m busy too
Just checking in

Remove desperation. Yes, you might be upset because your prospect didn’t respond to your previous four follow-ups, but don’t show them your distress. These phrases are a right signal you sound a bit desperate, so try to omit them as well:

If it’s not too much trouble
I apologize in advance for bothering you

Craft a perfect subject line for your follow-up. Try not to be too apparent by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

How to write a good subject line?

Make it personal. Besides personalizing your cold email subject lines on a basic level (including first and company names), you can collect even more information about your prospects before reaching out to them and use it to improve your open rates. For example, it could be their position, industry, mention of the content they wrote, the place you met, etc.
Keep subject lines short. It’s easier to catch a prospect's attention with something short, sweet, and straight to the point. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.
Ask questions. If you ask a question relevant to your prospects, they are more likely to open your email and start looking for the answer. Try to use open-ended questions since they are arousing curiosity.
Use power words. Power words are words of persuasion that often evoke an emotional response and lead to the desired outcome. They engage the reader's imagination and make them open emails. Here are some of the power words examples you can use for subject lines: astonishing, key, private, best, official, expert, simple, easy, ready, etc.
Don’t use clickbait. It doesn’t make sense to create “loud” subject lines for your cold outreach campaign. In the end, what matters is a conversion rate, not the open rate of your emails.