Hi {{first_name}},
I just came across your article [[URL]] and wanted to explore the possibility of featuring our blog [[URL]] in it.
Would you mind sharing the criteria for featuring a blog/resource in your article?
Also, whatever we can do in return… just name it.
“
1. It's simple and to the point. We're not beating around the bush.
2. The reader knows that they can get something in return (cash, backlink, social shares) from us as well.