Cold email templates

Hi {{first_name}},

Q1 is about prioritization—here are three ways we can collaborate to grow backlinks and organic traffic:

ABC exchanges: We partner with leading SaaS brands to place backlinks in exchange for links from your site.

Guest post collaborations: We regularly contribute to top sites like [[backlink site 1]], [[backlink site 2]], and [[backlink site 3]] and can include your links in upcoming guest posts.

Slack channel access: To scale even further, I can invite you to our private Slack channel, where 200+ SaaS businesses collaborate on link building.

P.S. To kick things off, I’d be happy to build a quick link for you from [[one backlink site]].

Hi {{first_name}},

Your backlink profile is growing fast—are partnerships part of your strategy?

At [[your company]], partnerships have been the key to scaling high-quality backlinks and improving organic traffic efficiently. I’d love to share three quick ideas on how we can collaborate to help each other grow.

Thoughts?

P.S. If this isn’t your focus, could you point me to the right person?

Hi {{first_name}},

I’ve seen the incredible growth of [[prospect company]] — amazing work so far!

Building backlinks and driving organic traffic is faster and more impactful with the right partnerships. At [[your company]], we team up with SaaS sites to achieve growth together.

I’d love to share a few ideas on how we can collaborate to help each other succeed. Does that sound interesting?

Looking forward to your thoughts!

Hi {{first_name}},

I’m [[your name]] from [[your company]]. We work with SEO teams to exchange relevant and high-quality links that fit naturally into content.

We already do this with brands like [[examples of your backlinks]]. It helps both sides improve search rankings and get more organic traffic.

If [[prospect company]] is open to this kind of two-way collabs, I’d be glad to share more.

Would you like to explore the idea?

Hi {{first_name}},

Great article on [[subject matter]], [[prospect name]]! I really appreciated your in-depth analysis of the pros and cons of [[subject matter]] compared to [[their solution]]. Since you’re already covering this space so thoughtfully, I thought you might be interested in some research we’ve just put together.

We recently published a deep dive into [[subject matter]] and how our approach compares. It covers key topics like [[topics]] and, importantly, [[impact of the alternative solution]].

Of course, we’d love to share your insights with our audience as well and are happy to exchange links to ensure both our readers get the best resources.

I think this could be a great opportunity for us to team up.

Looking forward to hearing from you!

Hi {{first_name}},

I saw [[prospect company]] in the [[event name]] attendees list, and I wanted to know if you'll be attending the [[event session]] on [[Date]]?

If so, I'd like to get your expert opinion on [[your solution]] I'm building. I'll buy you a coffee and can sufficiently show you a demo in the 15 min. break between seminars.

I'm trying to get feedback from [[target buyers] of [[ICP]] and gauge interest in our [[your solution]], as my company is still pre-release/developing stage. You can see a teaser of what we're developing at [[your website]], but here's the gist of it: I worked at [[relevant company from your experience]], and saw consistent complaints from [[ICP]] about [[competitor solution weakness]]. Our [[your solution]] beats [[your competitor]] in both these areas

[[Example user of your solution]] tested our software, and has just rolled out our beta. So far, they're seeing [[ROI of example user]].

I'd like to get your feedback on a 15 min. demo if we can cross paths at [[event name]].

If you felt like we've got something over [[your competitor]], I could give you and/or your partners the beta to try for free.

Do you already have all your seminar breaks at [[event name]] booked up?

Hey {{first_name}},

Will you be at [[event]] this year?

I spent years working with [[ICP]] at [[relevant company from your experience]], and those engagements led me to build a [[product]] that solves the gaps [[ICP]] kept running into.

Would love to grab a coffee and hear your take on working, and what’s frustrating.

Worst case? Free coffee. Let me know!

Hi {{first_name}},

I saw we were both on [[Webinar Title]] with [[Host Name]] earlier – your question about [[something they asked / topic from chat if known, or “scaling in [[Industry]]”]] really stood out.

I’m [[Your Name]], founder of [[Your Startup]], where we [[1-line on what you’re building]] for [[who you serve]]. We’re wrestling with a lot of the same themes from the session – especially [[specific topic from webinar – e.g. “finding the right early customers” / “figuring out a repeatable outbound motion”]].

If you’re open to it, I’d love to connect for a quick 15–20 minute chat to swap notes on what you’re trying this quarter and share what’s working (and not) on my side too.

Would you be up for that?

Hey {{first_name}},

I’m the founder of [[Your Startup]], where we [[plain-English description of what you do]] for [[target customer]]. We’ve reached [[key traction metric – e.g. $XXk MRR, YY active customers, recent milestone]] and are now raising [[amount + round type]] to [[what the capital will unlock]].

Given your investments in [[Fund’s relevant focus or portfolio – e.g. “B2B SaaS at seed” / “[Portfolio Company A] & [Portfolio Company B]”]], I thought this could be a potential fit.

Would you be open to a quick 20-minute call to see if it’s worth a deeper look?

Hey {{first_name}},

Our [[Job title and name of senior figure in business]] came across [[Prospect company]] on LinkedIn while identifying top-performing [[Industry]] [[title]]s for a pilot program we’re running.

We’re offering a Quick-Start Plan to a select few [[industry]] teams - a lightweight setup that [[benefit of pilot and the ROI]] for [[prospect's company name]].

We recently helped [[example customer]] increase [[value metric]].

Based on what [[senior figure in business]] found, [[prospect's company name]] looks like a strong candidate for similar results.

Would you be open to a short call to explore?

P.S. Normally [[cost]], but [[prospect's company name} was flagged as an ideal case study - so we're waiving the fee

---------- Forwarded message ---------

From: [[senior figure in business]]

Date: Wednesday, October 15th, 2025 at 6:08:47 PM

Subject: Reach out to [[First Name]] - Quick-Start Plan

To: [[you]]

Hey [[your name]], wrapped up research on [[prospect company name]]. Excellent candidate for the Quick-Start - let's schedule a call to confirm fit.

Cheers,

[[senior figure in business]]

Hey {{first_name}},

Quick question: Do you actually use [[competitor's features]]?

Or are you mostly just...[[core job to be done]]?

Most teams we talk to are paying [[cost of competitor service]] for [[competitor name]] but [[job to be done they're focused on]]. Which is fine, except [[your company name]] does that one thing for [[cost]] and [[your tool's quality vs. theirs]].

Not saying [[competitor]] is bad - but if [[company name]] is primarily [[job to be done they're focused on]] you might be overpaying for features you're not using.

15-minute call: I'll pull up your current [[competitor]] plan, show you [[what that'd cost with your tool]], and you tell me if the math makes sense.

If it doesn't save you real money, we'll both move on. If it does, you just found the budget for something else.

Worth a look?

P.S. - Not asking you to switch anything today. Just showing you the numbers.

Hi {{first_name}},

I saw you’re the person behind [[Prospect's Company]]. Your journey [[include information from prospecting their bio, LinkedIn, or podcasts]] shows [[something the prospect is passionate about]].

I think you're exactly the person that I need to talk to about [[your solution]]. It's [[what the solution is]] built for [[ICP]] to [[job be done.]]

Can I share more information?

p.s., if you'd like to get a copy of [[piece of content]] that helps people like you, just hit reply and enter Y.