Sales email templates

Browse the best performing sales email templates.

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102 email templates
Why RuffArmor's missing (on Google's first page of search results)

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

{{first_name}}, your [[restaurant]] will recover from COVID-19 if…

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Educational content for {{company}}

Hi {{first_name}},

Do you use educational pieces of content as a way of finding new clients?

[[Case study business]] worked with us to give away [[educational content example]]. Those interested in downloading the [[educational content type]] would share their name and email address. [[Case study business]] was able to get [[positive result]] in the first month of launching this campaign.

Do you have 15 minutes this week to discuss a few ideas on how to get more email leads for {{company}}?

Thanks,
[[name]]

What is the [[current process]] at {{company}}?

Hi {{first_name}},

I am reaching out to you because I found that you are solely responsible for {{position}} at {{company}}, I was certain you would know more about the current process in place at your company for [[department name]].

As we’ve helped [[name of the existing customer]], I felt you might be interested in improving [[pain point]].

I did good research on your company and I’m sharing a few of my thoughts here which could help you [[solution of the pain point]].

I’d prefer to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins on [[date]] at [[time]] to chat about this?

I look forward to hearing from you.

Regards,
[[your name]]

Do you know how to protect your local business on Google?

Hi {{first_name}},

Your [[competitor]], they’re trying to [[grab more keywords and rankings]] in Google’s local search results.

The bad news?

You’re competing for the same keywords in Google. This free [[quiz]] shows you how to generate consistent traffic (and leads) from Google, without falling behind (no opt-in required). I can also show you whether you’re gaining or losing ground to your local competitors (e.g., rankings dropped by [[x]]% in the last 30 days).

Won’t cost you a penny. May I send you the quiz?

[[your signature]]

Next steps with your Stripe account

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

Congrats on [[event]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,

[[name]]

Error on {{company}} website

Hey {{first_name}},

Your [[choose whatever service or product you want]] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [[product or services]].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[[Your name and title]]

Are you hitting your MQL targets?

Hi {{first_name}},

On average, 28% of marketing budgets are now allocated to demand generation, but nearly 80% of organizations are not consistently hitting their MQL targets. Is {{company}} achieving all of their demand generation targets?

Most teams have 4-5 applications and a content creation process with 6-8 steps, all before the content is published to platforms like Treetech contributing to demand generation goals.

Stat-ex's application streamlines workflows by allowing teams to work collaboratively in one app. From planning, assigning, and creating all the steps involved is captured. Once it's completed, it's then pushed to Treetech saving hours of time in your day to day efforts and allowing you to focus on what matters most.

Stat-ex works with tech companies to help them consistently overachieve their demand generation targets. If you are looking to simplify processes so your team can focus on results, it would be great to connect for a 15-minute call next week.

Best,
[[signature]]

A few insights about [[competitor's]] environment

Hi {{first_name}},

Firstly, let me state that as the {{position}} of {{company}}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your [[your competitor name]] environment. I assist organizations to transition over from [[your competitor’s name]] to [[your company name]] with [[what benefit do they gain]].

We have added over [[the number of customers]] with a healthy percentage being known, trusted [[their industry sector]].

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

[[industy]] insights

Hi {{first_name}},

As the {{position}}, I thought you might find this stat interesting:

[[add a recent study about the recipient’s industry]]

With this rapid growth in [[recipient’s industry]], I’ve had the opportunity to work with companies like [[customer 1]] and [[customer 2]] in the [[region of the recipient]] by improving their [[the result of using your product]] with [[your product name]].

{{first_name}}, it would be great if we can get on a short 10-minute call on Friday morning?

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers

[[Your Name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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