Sales email templates

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101 email templates
A few insights about [[competitor's]] environment

Hi {{first_name}},

Firstly, let me state that as the {{position}} of {{company}}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your [[your competitor name]] environment. I assist organizations to transition over from [[your competitor’s name]] to [[your company name]] with [[what benefit do they gain]].

We have added over [[the number of customers]] with a healthy percentage being known, trusted [[their industry sector]].

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

{{first_name}}, your [[restaurant]] will recover from COVID-19 if…

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Hi {{first_name}} / connection through [[name of colleague on platform]]

Hi {{first_name}},

Saw that you work with [[name of colleague]]! [[Colleague]] has been using [[your company]] to [[improve KPI]] for a while now, and I would love to hook you up so you can do the same.

Have you had a chance to check [[your company]] out? :)

I'm happy to hop on a quick call to give you a tour. Plus, we have some free resources some of your other colleagues love that I'll show you, too.

Please pick a time on my calendar that works best for you and I'll follow up: [[calendar link]]

Thanks,
[[your name]]

Next steps with your Stripe account

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

Are customers voting for you or your competitors?

Hi {{first_name}},

A reviewer named [[reviewer name]] posted [[this negative review]] about [[competitor]], your competitor today. They have a total of [[93]] one and two-star reviews.

The good news?

I can show you how to turn their negative reviews into positive reviews for your business. The [[data shows]] this could bring in [[50]]% more business for you.

My name is [[your name]], I’m the co-founder of [[agency name]]. My agency only takes on [[x]] clients at a time. I have [[x]] slots left.

Interested?

[[your signature]]

Are you hitting your MQL targets?

Hi {{first_name}},

On average, 28% of marketing budgets are now allocated to demand generation, but nearly 80% of organizations are not consistently hitting their MQL targets. Is {{company}} achieving all of their demand generation targets?

Most teams have 4-5 applications and a content creation process with 6-8 steps, all before the content is published to platforms like Treetech contributing to demand generation goals.

Stat-ex's application streamlines workflows by allowing teams to work collaboratively in one app. From planning, assigning, and creating all the steps involved is captured. Once it's completed, it's then pushed to Treetech saving hours of time in your day to day efforts and allowing you to focus on what matters most.

Stat-ex works with tech companies to help them consistently overachieve their demand generation targets. If you are looking to simplify processes so your team can focus on results, it would be great to connect for a 15-minute call next week.

Best,
[[signature]]

Fully remote CG & VFX teams

Hi {{first_name}}. Hope you are well!

Quick question: If it’s 30% cheaper, would you consider working with remote CG & VFX teams?

We have remote Strike Teams that can deploy in a matter of hours. The team leads are industry veterans based in California, while the contributors are distributed globally (which significantly reduces the cost).

You have one point of contact, and won’t have to worry about time zones and language barriers.

The Strike Team adapts to your pipeline and can take on entire projects or individual shots.

Disciplines:
Previs, Unreal/Unity, Animation, Look Dev, Concept, Matte Painting, Rigging, FX, Modeling, Compositing, Lighting

The team leads have managed remote projects at Blizzard, Blur, Psyop, KitBash3D, ILM, Facebook, The Mill & Framestore

Let me know if this is something you’d be interested in?

Cheers,
Christofer

Do you know how to protect your local business on Google?

Hi {{first_name}},

Your [[competitor]], they’re trying to [[grab more keywords and rankings]] in Google’s local search results.

The bad news?

You’re competing for the same keywords in Google. This free [[quiz]] shows you how to generate consistent traffic (and leads) from Google, without falling behind (no opt-in required). I can also show you whether you’re gaining or losing ground to your local competitors (e.g., rankings dropped by [[x]]% in the last 30 days).

Won’t cost you a penny. May I send you the quiz?

[[your signature]]

[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

Hey {{first_name}}, what about embedding videos with your blogs?!

Hey {{first_name}},

The blogs your write for Hunter.io have given me many powerful email tips, so thank you first and foremost!

I wanted to reach out because while reading your "How to write a cold email", I noticed you mentioned, "If you don't have time, download our...". A video could also do the trick for people who don't have time!

My name is Abi and I am the owner and female vocal lead for Voices by Abi. I'm in the process of dropping a new service, Blog to Video, and I would love to make one of your many great pieces into a short animated video.]

Being the Head of Marketing, you know the power of video marketing!

I have a couple of sample videos that I made for other companies, would you be interested in seeing them? If so, just let me know and I'll shoot them over!

Cheers,

[[signature]]

{{first_name}}, real-time customer feedback

Hey {{first_name}},

I’d like to introduce myself as a resource at PeopleMetrics. I work with businesses specifically in the telecom industry and felt like you might have an interest in our services.

I was inspired to spend a few minutes on the Hunter.io website to learn more about how you’re collecting real-time customer feedback. I noticed some areas of opportunity and decided to reach out to you directly.

PeopleMetrics is working with similar companies to help them improve their service experience by assisting them with collecting real-time customer feedback to help maintain and improve business operations.

Do you have 15 minutes to discuss The Hunter.io this week?

Looking forward to meeting,

[[signature]]

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers

[[Your Name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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