Sales email templates

Browse the best performing sales email templates.

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108 email templates
Help with [[problem]]

Hi {{first_name}},

I’m [[your name]] and I [[state your role]] at [[your company]].

I know you’re busy, and you probably receive plenty of emails asking for the right person to speak to, but I really believe we can help {{company}} [[insert one-sentence pitch – what your solution does]].

Based on your profile at [[link to, or mention profile]], it seems that you might be the right person to speak to—or at least point me to the right person about [[problem your product solves]].

If that’s you, are you open to joining me for a quick 10-minute call on [[time and date]] to discuss how we can support your business? If it’s not you, will you kindly direct me to the right person?

P.S. I’ve also reached out to [[relevant person 1]] and [[relevant person 2]]. We’ve helped companies like [[insert your customers]] to [[positive result you’ve helped achieve]] and I would love to help {{company}} do the same.

Deal with Google penalties

Hi {{first_name}},

With the new Google updates and penalties, working around them by [[better way to deal with problematic bottleneck or issue]] is time-consuming.

Our [[company app service]] has developed a way that lets you [[fix bottleneck or issue]] without [[cost of less-optimal way to fix bottleneck or issue]].

We’ve helped companies like [[company name]] achieve [[results of the better way]].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Additional resources

Hi {{first_name}},

You recently visited [[your website]] and [[took this action]].

If you’re interested in [[content topic/product page visited]] then I can recommend the following additional resources:

[[additional resource 1]]

[[additional resource 2]]

Our company also offers [[product/service] ]which could help you [[achieve this specific result]].

Are you free for a call at [[date and time]] to talk about this?

Quick win for {{company}}

Hi {{first_name}},

Want to see how you can instantly [[benefit of your product]?]

I know you’re busy working to [[end result that your product/service helps with]], so I’ll make this quick.

I’m the lead [[role at your company]], and I’ve got a few suggestions to help you immediately generate some quick wins with [[area your lead is working on]]. Here they are:

[[Tip 1]]

[[Tip 2]]

You might not have the time to this though, and that’s wehere [[your company]] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

I'll fix it for you

Hi {{first_name}},

Does {{company}} suffer from [[painful problem]]?

It’s a tough issue to overcome, and something most [[companies in your lead’s industry]] suffer from. And it can cost [[stat or research to agitate painful problem]].

Our [[product/service]] helps you avoid this with [[benefit /one-sentence pitch]].

I’d love to show you more. Are you open to a call at [[date and time]] next week?

[[problem]] solution

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

10x {{company}} traction in 10 minutes

Hello {{first_name}},

I have an idea I can explain in 10 minutes that can help {{company}} get its next 100 best customers.

I recently used this idea to help our client [[SaaS company/competitor]] almost triple their monthly run rate.

{{first_name}}, let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Can I help with content promotion?

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Hi, from [[your name]]

Hello {{first_name}} 👋,

I love using hunter.io! It's such a great service I had to reach out to you to show you how I'm using it. 🔍

My name is Justin Higgins and I'm a software engineer who knows nothing about sales and marketing.

So I built the world's best advertisement in order to get good at those skills. 💪

It's called 24hourhomepage.com and it is composed of 86,400 individual ads that are shown for every second in the day. It's a creative piece of advertising for lovers of the internet. 💙

It'd be a cost effective way to advertise your company and fun way to show promote Hunter. 📈

You can join for less than the price of lunch and advertise your website every day to our visitors.

I'd love to have you in the project and am happy to answer your questions.

Enjoy the day!
Justin

PS
If you want to know more about why I built this or how it will benefit you, give my launch post a read!

[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

{{company}} on Google Ads

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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