Follow-up email templates

Browse the best performing follow-up email templates.

56 email templates
Additional resources

Hey {{first_name}},

I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.

- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.

I hope this was helpful. Please let me know if you have any doubts!

[[your name]]

Pleasure meeting you

Hey {{first_name}},

It was such a pleasure meeting you yesterday during our Tech Expo presentation! I was wondering if everything went well and any feedback you could give about our product demo?

Our brand is always looking to improve sales, so any suggestions you have would be much appreciated. If it's not much trouble, please feel free to reply, and I will get in contact with you again soon or give a call on 1800-800-0000 if that is easier. Thank you!

Best regards,
[[your name]]

Your eBook

Hey {{first_name}},

It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [[link]]

If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!

Best wishes,
[[your name]]

New opportunities

Hey {{first_name}},

I just wanted to touch base and say hello, and see how things are going in the meantime?

Last time we chatted, you agreed to get back in touch with you if I come across any opportunities that might be a good fit for your company.

If there's anything that I can help with or provide some valuable information on our product, then let me know - it would be great to hear from you!

Thank you again for taking time out of your busy schedule last week to have a chat. I really appreciate it.

Best wishes,
[[your name]]

Thank you for meeting

Hey {{first_name}},

Thank you for meeting with me yesterday. I really enjoyed our discussion and I look forward to continuing it.

If you were interested during the meeting, here are a few items that were not covered:

- Any other questions or concerns?
- What is your feedback on these topics?

Let me know your thoughts on this!

Thanks for your input

[[your name]]

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Protect Hunter's Trademark

Hi {{first_name}},

Did you have a chance to check out my last email and video message? To recap, Lusha, & Uplead (among others) are using Hunter’s trademark in search.

These ads can be takedown according to the search engines terms and conditions! BrandVerity can help you easily submit all of these ads quickly and easily. Protect your valuable search terms and remove competition from the SERP. Would you be open to a data review and discussion about how we can help?

Speak soon,
[[your name]]

Hunter's Trademark Protection - Adspend

Hi {{first_name}},

I hope you had a lovely weekend! Did you know eliminating competitors using the Hunter trademark in their ads is more important than just for brand protection?

Why takedown ads which infringe on your trademark?

- Decreased CPCs for Hunter;
- Better click-through-rates;
- Protect your brand image;
- Increased CPCs for competitors.

BrandVerity automates monitoring of ads, identification of infringing ads, and makes submission directly to the search engines for takedown super easy. 15 minutes a week to do all that? Absolutely.

If you're interested in discussing further, please feel free to schedule a meeting with me here!

[[your name]]

[[topic]] proposal

Hi {{first_name}},

I hope you all are well.

I would like to know if there was an opportunity to consider my proposal? Perhaps you have questions and I can help you.

If so, I will be happy to answer them. To do this, just contact me.

Best regards,

[[your name]]

Reach the MarTech community?

Hi {{first_name}} -- Just bubbling our conversation back to the top of your inbox.

As I mentioned, I'd love to talk to you about how {{company}} can reach an engaged audience of thousands of technology-driven marketers through sponsorship of the MarTech podcast.

If you're interested in a quick intro conversation, let me know, or you can use this link to block off some time for us to chat: [[link]].

I hope we're able to connect.



Let's catch up!

Hi {{first_name}},

How are you? I can't believe it's been [[time frame]]! I just took a look at [[their site, recent work, blog, social media feed]] and [[brief but specific compliment]].

I am reaching out to see if you'd be interested in meeting up for another [[idea exchange/coffee chat/whatever term makes sense here]].I also would love to [[find something you can show them that may be of use to them]] that you might find useful as well—and of course use it as an excuse to catch up!

Hope all is well,

[[your name]]

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How to write a follow-up email template?

  • Add value with each follow-up. With each follow-up, you should provide additional value for your prospects. Try to collect more information about them, spark their interest with something relevant, provide proof of how your current clients are growing using your services by sharing their success studies, results, or feedback.
  • Write a catchy opening line. Start with an intriguing and/or relevant question, mention mutual connection, prospect’s problem, or use a recent trigger event. Try to avoid such opening lines: “Just checking in”, “Thought I would just check-in and find out”, “Just wanted to check-in to hear about”, “Touching base”, etc.
  • Make it short. In your follow-up emails, try to eliminate unnecessary greetings like “I hope you’re doing well.” Being polite is a must, but it could be easily achieved by using the right style for your email. Also, don’t use wordy sentences. Give your writing a confidence boost by eliminating words that weigh down your writing and make your sound uncertain.
  • Personalize on a high level. Besides basic personalization (first name, company name, etc), do in-depth research, and identify the prospect’s niche, mention possible pains, offer relevant solutions, etc.
  • Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. Try to omit such passive-aggressive phrases in your follow-ups: “I’m following up because you haven’t responded to me yet”, “I’ve tried to reach you a few times now”, “I know you’re busy, I’m busy too”, etc.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write a good subject line for your follow-up email?

The subject line is the first thing your prospects see, and they may decide whether or not to read your emails based on the subject line only.

So try not to be too obvious by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

These are the key rules to follow while writing subject lines for your follow-ups: make them personal, keep copy short, ask intriguing questions.

Read more: How to Craft Perfect Cold Email Subject Line

How many follow-ups to send?

At Hunter, our key rule is to focus on writing irresistible emails instead of adding too much follow-ups. So we recommend limiting to three follow-ups for your cold email campaigns. If you are sending too many follow-ups to someone who’s never heard about you, you may seem an annoying person and damage your company brand.

If you still feel three follow-ups is not enough or that you can provide more value/spark interest for your prospects—don’t hesitate to use other channels. Twitter or LinkedIn could easily help you to deliver your message on a personal level.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How often to send follow-ups?

Around 90% of emails are opened on the same day they are sent. The same for the responses—the chances are that your prospects get back to you the same day your campaign was sent are much higher.

So don’t wait for too long to send your follow-up email. Typically, 2–5 days is the best timing to remind prospects about your offer.

Read more: How to Write a Follow-Up Email After no Response (With Examples)