Follow-up email templates

Browse the best performing follow-up email templates.

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57 email templates
Senior engineering position

Hi {{first_name}},

I reached out to you last week, but I can’t imagine how busy you are. I would still like to chat with you regarding our open senior engineering positions. Are you free for a 15 to 20 min chat this week?

Kind regards,
[[signature]]

Meeting Recap and Our Next Steps

Hey {{first_name}},

Thanks for a great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and the steps we need to take to accomplish our goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

New channels struggling to maintain retention levels.
Missed target: increase upgraded users by 7%.
Hiring needs: 3 additions to the growth team, 7 additions to the dev team.

Action points:

Restructure support team to improve retention and customer satisfaction.
Implement A/B testing discussed on premium products.
Start job posting and internal outreach for open positions.

Next meeting: Thursday, 8/16

[[signature]]

Hi {{first_name}} / closing the loop

Hi {{first_name}},

I'm bummed we haven't been able to connect, but I wanted to give it one last shot.

Would you be free to hop on a 15 to 20 minute call [[date and time]]? I guarantee that I have a few suggestions that could [[improve KPI]].

In the meantime, here are two resources I thought you might find value in because you're on the cutting edge of the [[niche/industry]] industry.

[[Links]]

Hope to hear from you!

Thanks,
[[your name]]

Shall our conversation keep going [[quizz inside]]

Hi {{first_name}},

Just wondering: are you interested in receiving our emails in the future? You may be busy as hell for writing a long response, so all you need to do is to send one number:

1 — I am unavailable now, follow up again sometime.
2 — I am not interested in your solutions.
3 — Can I find out more about the offer?

Thank you for your time!

Sincerely
[[your signature]]

Follow up to Sales Manager Position

Hello {{first_name}},

How are you? I hope you are faring well.

I recently applied for the sales manager position and wanted to know when you are likely to communicate your decision. It would be an honor to join {{company}} and bring your sales projections to fruition.

I would be happy to submit additional information if you need it.

I look forward to hearing from you.

Kind regards,

[[your name]]

Closing your file

Hi {{first_name}},

I’m writing to follow up on my email and voicemail. We’re in the process of closing files for the month.

Typically, when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help,

[[your name]]

Protect Hunter's Trademark

Hi {{first_name}},

Did you have a chance to check out my last email and video message? To recap, Lusha, Seamless.ai & Uplead (among others) are using Hunter’s trademark in search.

These ads can be takedown according to the search engines terms and conditions! BrandVerity can help you easily submit all of these ads quickly and easily. Protect your valuable search terms and remove competition from the SERP. Would you be open to a data review and discussion about how we can help?

Speak soon,
[[your name]]

Pleasure meeting you

Hey {{first_name}},

It was such a pleasure meeting you yesterday during our Tech Expo presentation! I was wondering if everything went well and any feedback you could give about our product demo?

Our brand is always looking to improve sales, so any suggestions you have would be much appreciated. If it's not much trouble, please feel free to reply, and I will get in contact with you again soon or give a call on 1800-800-0000 if that is easier. Thank you!

Best regards,
[[your name]]

Blog post update?

Hey {{first_name}},

I hate pushy marketers, but at the same time, I’d love to help you update your blog post [[referring_page_url]] with fresh and up-to-date information.

Just ping me if you decide to update the outdated link, and I’d be happy to provide you with 1K free requests to your Hunter account to say "thank you" for your efforts!

And yeah, I’ll not bother you again with follow-ups. Feel free to reach out to me whenever you have any questions.

Have a beautiful day and stay safe.

Irina

A quick hello and congrats on the [[achievement]]!

Hi {{first_name}},

I hope this email finds you well. I was [[whatever action you were doing that brought them to mind]] this week and you came to mind. Just thought I'd check in and see how things are going. I see that [[check up on their site to see what's new and mention it]]. Looks like you're [[action implied by your observation]]—very exciting!

Hope all is well,

[[your name]]

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How to write a follow-up email template?

  • Add value with each follow-up. With each follow-up, you should provide additional value for your prospects. Try to collect more information about them, spark their interest with something relevant, provide proof of how your current clients are growing using your services by sharing their success studies, results, or feedback.
  • Write a catchy opening line. Start with an intriguing and/or relevant question, mention mutual connection, prospect’s problem, or use a recent trigger event. Try to avoid such opening lines: “Just checking in”, “Thought I would just check-in and find out”, “Just wanted to check-in to hear about”, “Touching base”, etc.
  • Make it short. In your follow-up emails, try to eliminate unnecessary greetings like “I hope you’re doing well.” Being polite is a must, but it could be easily achieved by using the right style for your email. Also, don’t use wordy sentences. Give your writing a confidence boost by eliminating words that weigh down your writing and make your sound uncertain.
  • Personalize on a high level. Besides basic personalization (first name, company name, etc), do in-depth research, and identify the prospect’s niche, mention possible pains, offer relevant solutions, etc.
  • Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. Try to omit such passive-aggressive phrases in your follow-ups: “I’m following up because you haven’t responded to me yet”, “I’ve tried to reach you a few times now”, “I know you’re busy, I’m busy too”, etc.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write a good subject line for your follow-up email?

The subject line is the first thing your prospects see, and they may decide whether or not to read your emails based on the subject line only.

So try not to be too obvious by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

These are the key rules to follow while writing subject lines for your follow-ups: make them personal, keep copy short, ask intriguing questions.

Read more: How to Craft Perfect Cold Email Subject Line

How many follow-ups to send?

At Hunter, our key rule is to focus on writing irresistible emails instead of adding too much follow-ups. So we recommend limiting to three follow-ups for your cold email campaigns. If you are sending too many follow-ups to someone who’s never heard about you, you may seem an annoying person and damage your company brand.

If you still feel three follow-ups is not enough or that you can provide more value/spark interest for your prospects—don’t hesitate to use other channels. Twitter or LinkedIn could easily help you to deliver your message on a personal level.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How often to send follow-ups?

Around 90% of emails are opened on the same day they are sent. The same for the responses—the chances are that your prospects get back to you the same day your campaign was sent are much higher.

So don’t wait for too long to send your follow-up email. Typically, 2–5 days is the best timing to remind prospects about your offer.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

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