Follow-up email templates

New opportunities

Hey {{first_name}},

I just wanted to touch base and say hello, and see how things are going in the meantime?

Last time we chatted, you agreed to get back in touch with you if I come across any opportunities that might be a good fit for your company.

If there's anything that I can help with or provide some valuable information on our product, then let me know - it would be great to hear from you!

Thank you again for taking time out of your busy schedule last week to have a chat. I really appreciate it.

Best wishes,
[[your name]]

I've been thinking of {{company}}

Hey {{first_name}}

I’ve been thinking more about {{company}} [[your medium]] over the past couple of days and I’d still love to connect with you when you have a moment. Would you be available to chat for a few minutes this week about your [[your service medium]] efforts?

[[Your Name]]

Your eBook

Hey {{first_name}},

It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [[link]]

If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!

Best wishes,
[[your name]]

{{company}} + [[Your Company]]

Hey {{first_name}},

Had some big wins over the past few weeks. Partnered with the teams at [[AGENCY 1]], [[AGENCY 2]] and [[AGENCY 3]].

Wanted to run it by you, too, and see if it might fit your client toolkit.

Mind if I send through some more info?

Additional resources

Hey {{first_name}},

I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.

- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.

I hope this was helpful. Please let me know if you have any doubts!

Regards,
[[your name]]

[[Objection]]

But [[Objection]].

That's the response I get from many when I tell them about my strategy.

To be honest, I understand that sentiment. I would have asked the same question.

But here's the thing [[Handle objection]].

So, {{first_name}}, does it make sense if we explore how you can use our strategy to [[Goal]]?

How about [[Timeframe]]?

[[Sender Name]]

P.S. Were you able to implement the strategy I shared with you?

How to achieve [[results]]

Hey {{first_name}},

In my previous mail, I talked about the strategy that generates crazy results.

Today I want to tell you about one aspect of the strategy. This step alone can make or break your campaign. But don't worry, I'll share it with you, and you can quickly implement it at {{company}}.

[[Strategy]]

[[How to]]

[[Predictable results]]

Now you are probably wondering if this will work.

Well, the answer is YES. I know because [[Client]] has implemented it and [[social proof]].

That is, {{first_name}}, part of what you get when you sign up for the strategy.

If you are interested, just click the YES button below to schedule a discovery call.

Yes!

[[Sender Name]]

[[Objection]]

Hi {{first_name}},

I want to tell you the story of [[Client 1]] who....[[tell a story and handle some more objections.]]...And he ended up making [[Results]].

Why am I telling you this?

Well, because just like you, [[Client 1]] also had [[Problem]] but by using our strategy, they were able to [[Results]].

This, too, can be you, if you want, {{first_name}}.

Does it make sense if we talk about how to attack [[Problem]] and help {{company}} have [[Results]]?

If so, reply YES to this email or click here!

Nice meeting you {{first_name}}

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward—particularly, [[something specific they talked about that stuck out to you, that you admired, or that inspired you]].

Here is [[something you mentioned in the conversation]] OR When thinking back on our conversation, this [[tool/article/resource]] came to mind that you might find interesting:

[[link to the tool/resource]]

Stay in touch,

[[your name]]

Hit revenue goals with [[your product]] [[team discount inside]]

Hi {{first_name}},

We’ve noticed that our [[product/service]] might be interesting for your peers as well. It can improve [[insert something that needs improvement and can be solved by your product]] and help your company hit revenue goals.

And guess what? We offer a 10% discount for your team! If you like the idea that we’re suggesting, we’d be happy to discuss it in detail.

Sincerely,
[[your signature]]

[[original subject line]] Hey {{first_name}},

I haven't heard back from you in a while. Wondering, did I do something wrong?

Last we spoke, we talked about [[briefly summarize]].

If I skipped a beat or did not answer an important question for you, please let me know.

[[Your name]]

Reach the MarTech community?

Hi {{first_name}} -- Just bubbling our conversation back to the top of your inbox.

As I mentioned, I'd love to talk to you about how {{company}} can reach an engaged audience of thousands of technology-driven marketers through sponsorship of the MarTech podcast.

If you're interested in a quick intro conversation, let me know, or you can use this link to block off some time for us to chat: [[link]].

I hope we're able to connect.

Best,

-b