Cold email templates

Hey {{first_name}},

I'm a big fan of your work, especially [[specific reference]], it has changed the way I produce my own content.

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I've recently produced a piece entitled [[content title]] and have used your [[specific citation]] as an example.

I have the article linked [[here]] for you and would love your opinion on it. If you find it useful for your audience I'd appreciate a share and a quick comment from you.

Thank you for your time!

Take care,
[[name]]

Hey {{first_name}},

I loved your recent article on [[article name]] and I noticed that you mentioned [[similar article]]. [[insert unique observation about the article]].

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I recently produced a similar piece of content and was hoping that, if you find it useful, you could link to it as a resource for your audience.

I've linked to it [[here]] for you. If you find it helpful at all I'd really appreciate a share and a comment on the piece.

Thank you for your time.

Take care,
[[name]]

Hi {{first_name}},

Do you use educational pieces of content as a way of finding new clients?

[[Case study business]] worked with us to give away [[educational content example]]. Those interested in downloading the [[educational content type]] would share their name and email address. [[Case study business]] was able to get [[positive result]] in the first month of launching this campaign.

Do you have 15 minutes this week to discuss a few ideas on how to get more email leads for {{company}}?

Thanks,
[[name]]

Hi {{first_name}},

We've just received an awesome case study which applies to [[lead's industry]] specifically:

[[Case study brand name]] had [[negative pre-existing experience]]. By introducing [[your company tool]], however, they were able to [[positive case study outcome]].

I have a few tips on how you find the same results.

Are you available tomorrow afternoon for a call to go over the specifics of how [[case study brand name]]'s strategy can work for you?

Thanks,
[[name]]

Hi {{first_name}},

I've heard from many other companies that they struggle to determine if they're getting the most out of the traffic they drive to their website.

Is this an issue at {{company}}?

Recently, {{company}} used our own set of tools to [[positive outcome brought about]]. It resulted in [[specific result]].

I have a few similar ideas on how you can use our software on your own website to achieve [[positive outcome]].

Do you have time this week for a quick call so I can share them with you?

Thanks,
[[name]]

Hey {{first_name}},

I'm doing some research about how businesses in [[lead's industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].

Is this something that you're also challenged with at {{company}}?

Some [[lead's industry]] businesses have told me they focus on inbound marketing - things like blogging, ebooks, and webinars - and others have told me they rely strictly on PPC and paid traffic.

If you have a couple of minutes, would you be open to hopping on quick call? I'd be interested to see where {{company}} fits within this spectrum. It shouldn't take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success

Let me know what works for you!

Cheers,
[[name]]

Hey {{first_name}},

I noticed you’re really interested in [[topic]]. I’d even wager to say you’re something of an expert.

I was wondering if you’d mind listening to my latest podcast episode about [[topic]]:

[[URL]]

It’s only [[X]] minutes long.

Could you please give me a little feedback on the episode? I’d really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,

[[your name and title]]

Hey {{first_name}},

I’m a HUGE fan of your podcast. I especially liked [[episode]] because [[takeaway or comment]].

You consistently put out the best podcasts I’ve ever heard, and that’s why I’m reaching out to you. I’d really like to be a guest on your show.

[[Quick about you, why you’d be a good guest. Link to an about page on your site.]]

(Optional) To give you a better idea of what I’m like on the mic, here are a few other podcast episodes I’ve been on:

[[Link to Podcast]]

Either way, keep up the great work! Can’t wait for your next episode.

Cheers,

[[your name and title]]

Hi {{first_name}},

First off, I’d like to thank you for mentioning [[brand / product]] within your recent article. We appreciate it!

I noticed within the article that you didn’t link through to our website when you mentioned us. Is there any chance that you can quickly update the post with a link? Here’s the link to save you time searching for it: [[link to homepage / product page]].

Thanks in advance, and if you never need any more info on [[brand / product]] then I’d be happy to supply you with it (imagery, video, content, etc).

Thanks again!

[[signature and title]]

Hi {{first_name}},

I wanted to reach out to you regarding our link [[insert link]] in your "[[page title]]" article.

We thought that by changing the anchor text from [[current anchor text]] to [[new anchor text]], it would better benefit your readers who want to learn more about our product.

We appreciate your time and look forward to hearing back from you regarding our request.

Thanks,

[[senders name and title]]

Hi {{first_name}},

My name is [[your name]] from [[your company]]. I really enjoy your [[relevant content]] and am impressed by how well you’ve done with {{company}}.

I’m reaching out to you because I have a [[product/service]] that I think your audience would appreciate.

Would you be willing to test and review [[product/service]]?

I can provide a free sample for you to review, and three extra ones that you can give away to your audience

Please let me know if you are interested.

Thanks for your time.

[[your name and title]]

Hi {{first_name}},

[[personalized comment]]

I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [[Site name]] in the past, I feel that your readers would love these ideas:

[[Idea Title & Brief Description]
]

To give you an idea of my writing style and quality, here’s a guest post I recently wrote for [[guest post link]]

Do you think these ideas would be a good fit for your [[site, publication, newsletter]]?

Best,

[[your name and title]]