Sales Email Templates

Hi {{first_name}},

I'm raising a small angel round for [[your company]] and your experience in [[their area of expertise or industry]] is why I wanted you on the cap table specifically.

[[Your company]] is [[one sentence on what the business does]]. We're at [[early traction]] and raising [[amount]] from [[number]] angels to [[use of funds]].

Your operational expertise in [[their specific background]] would be as valuable as the capital. Would 20 minutes work?

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

[[Your company]] helps [[target customer]] [[what you do for them]].

The numbers: [[key metric 1, e.g., "$80K ARR"]]. [[Key metric 2, e.g., "40% month-over-month growth"]]. [[Key metric 3, e.g., "12 paying customers, 3 enterprise pilots"]].

We're raising [[round size]] at [[terms if sharing]]. Deck here: [[link]].

Worth a conversation?

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

Following up on the note I sent last week about [[your company]]. Since then, [[one new traction update: e.g., "we closed our first enterprise contract" or "MRR crossed $50K"]].

Happy to share the deck if that would be helpful. Would 20 minutes work?

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

[[Mutual connection name]] suggested I reach out about [[your company]]. We're a [[one sentence description]] at [[traction metric]], raising [[round size]].

[[Mutual connection]]'s view was that [[brief reason for the intro: e.g., "this fits your thesis on developer tools" or "the B2B go-to-market is similar to several of your portfolio companies"]].

Would a 30-minute call work this week? Deck is attached.

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

I'm building [[your company]], a [[one-sentence description]]. We're pre-revenue but have [[early traction signal: waitlist size, pilot customers, LOIs, notable design partners]].

We're raising a [[round size]] pre-seed to [[use of funds]]. I've been following your investments in [[their focus area]] and think there's a strong alignment with what we're building.

Deck attached. Would 20 minutes work for a conversation?

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

[[Your company]] is [[one sentence on what the business does]]. We're at [[key traction metric: ARR, MRR, growth rate, customer count, or notable pilot]] and growing [[growth rate]] month-over-month.

We're raising [[round size]] to [[specific use of funds, e.g., "expand the sales team and launch in the US market"]]. Your portfolio in [[relevant category or stage]] is why I'm reaching out specifically.

Would a 30-minute call make sense?

[[Your name]], Founder at [[your company]]

Hi {{first_name}},

I'll keep this short. [[Prospect company]] fits the profile of teams that get the most value from [[your product]]: [[one sentence explaining why, e.g., "scaling outbound, small team, high volume of manual work"]].

The typical result is [[specific outcome with numbers]]. Happy to show you how in 15 minutes. If it's not a fit, I'll tell you directly.

Does [[day]] or [[day]] work?

[[Your name]], [[your company]]

Hi {{first_name}},

I reached out about [[original topic]] last week. I wanted to try a different angle.

Instead of [[original framing]], here's the question I should have led with: [[specific question about their situation that positions your product as the answer]].

If the answer is yes, a 15-minute call would make this concrete. If not, no worries at all.

[[Your name]], [[your company]]

Hi {{first_name}},

I saw your [[specific content: blog post, LinkedIn post, podcast episode, webinar]] on [[topic]]. The point you made about [[specific detail]] is something we hear from a lot of [[their role type]] teams.

We built [[your product]] to address exactly that. [[One sentence on how it works or what the outcome is]].

Would it be worth connecting to compare notes?

[[Your name]], [[your company]]

Hi {{first_name}},

I noticed [[specific observation about their business, product, or workflow]]. That tells me [[prospect company]] might benefit from [[specific feature or capability of your product]] to [[specific outcome]].

Here's what that looked like for [[reference customer]]: [[one-sentence result]].

Would it be useful to see how this applies to your setup?

[[Your name]], [[your company]]

Hi {{first_name}},

[[Similar company]] was dealing with [[specific problem]] before they started using [[your product]]. Within [[timeframe]], they [[specific result with numbers]].

I thought of [[prospect company]] because [[one sentence connecting their situation to the case study: e.g., "your team seems to be scaling through the same stage"]].

Worth 15 minutes to see if the approach transfers?

[[Your name]], [[your company]]

Hi {{first_name}},

Based on [[specific indicator: their job posting, product page, a recent interview, their tech stack]], it looks like [[prospect company]] is dealing with [[specific problem you solve]].

We help [[type of companies]] [[one-sentence outcome]]. [[Similar company]] used us to [[specific result, e.g., "cut their onboarding time from 3 weeks to 4 days"]].

Would a quick call make sense to see if we can do the same for your team?

[[Your name]], [[your company]]