Sales email templates

Browse the best performing sales email templates.

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102 email templates
[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

Hi {{first_name}}, quick question

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]], where we specialize in [[your customer-facing USP]]. I saw that you [[some connection--know Joe on LinkedIn, etc.]]!

I'm reaching out because, after checking out {{company}}'s website, know we could really help improve [[relevant KPI]].

Plus, I was really struck by [[something you honestly like about the business--what they're doing with services or products; swipe a line from their mission statement; etc.]]

Are you free for a 15 to 20 minute chat on [[date and time]] to discuss your strategy for [[your company's area of expertise]]?

Even if we don't end up moving forward, I'd be happy to share some ideas that will make an immediate impact :)

Hope to hear from you.

Thank you,
[[your name]]

Ideas Hey {{first_name}},

Since content is a major source of customers for you, here are a few meaty topics that would bring in high intent leads and a lot of social engagement.

[[Briefly describe a really good idea related to their business and your services]]

[[Briefly describe another really good idea related to their business and your services]]

A little about me: I create really engaging content that converts (recent examples: 1, 2, 3).

Would you be open to a 15-min brainstorm to bat around some ideas?

[[Your name]]
Fan of Beyonce?

Hey {{first_name}},

Based upon your Twitter you're a fan of Beyonce - inspiring me to reach out to you here.

What would Beyonce be without her team? Well...everything...she's Beyonce. However, her team does a lot for her.

Yesware is the Beyonce of sales tools! Our platform provides real-time transparency into a reps' most engaged prospects, and gives detailed reporting so managers can be more strategic with their coaching. Features like email tracking, click-to-call, and mail merge make your reps more effective in their outreach - making them ready to boost their fame and go on tour (much like Beyonce and her team).

{{first_name}} - might you be willing to connect for just a few minutes to talk about how we can get your team onto Queen B's level?

Best,
[[signature]]

New clients for {{company}}

Hi {{first_name}},

I’m just wondering - how does {{company}} chase new clients?

Belkins takes care of all top-of-the-funnel sales tasks: prospect identifying, target research & list building, database enrichment, initial outreach, and appointment scheduling.

The resources below cover our general overview, 3rd party review sites, and our use-cases. These should help with your evaluation.

Case studies -> https://belkins.io/case-studies

Clients Testimonials on Clutch -> https://clutch.co/profile/belkins

Folderly case studies -> https://folderly.com/case-studies

I’ll be happy to arrange a zoom meeting to share best practices. Perhaps next Tuesday will work?

Cheers,

[[your name]]

Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

{{first_name}}, these clients are looking for your help

Hi {{first_name}},

Last week there were [[x]] prospects in your area who were looking for your [[product or service]].

They were searching for you on [[social network]].

Here’s how you can help them find you (free of charge).

I’m offering this free social media [[checklist]] to you. It gives you the tools you need to convert [[x]]% more customers month-over-month (no opt-in required). [[Client]], a client of ours, boosted [[metric (engagement/followers/shares)]] by [[x]]%.

Are you interested?

[[your signature]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

Improve [[process]] at {{company}}

Hi {{first_name}},

I am reaching out to you because being the {{position}}, I was certain you would know more about the current process in place at your company for [[which department]].

Like we’ve helped [[your existing customer]], I felt you might be interested in improving your [[the biggest challenge for the prospect]].

I did a fair amount of research on your company’s [[current system]] and I’m sharing a few of my thoughts here which could help you save [[the benefit your product offer]]}:

1. I noticed that [[state the current problem and how it can be better]].
2. [[state the current problem and how it can be better]]

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins this week to chat about this?

{{first_name}}, these website errors are preventing you from showing up in Google…

Hi {{first_name}},

I thought you’d like to know that customers are struggling to find your website due to several website errors. I did a quick scan of your website, and it’s available for you if you’re interested (no opt-in required).

My name is [[your name]], I’m the [[title]] of [[agency]].

I made this short [[1-page report]] exclusively for your business. If you follow the instructions in the report, you can boost website traffic by an estimated [[X% in less than 30 days] ]

Here’s that [[report]] again (it’s free).

[[your signature]]

Hi {{first_name}} - just missed you

Hi {{first_name}},

Saw that you were [[whatever triggered you to call them--available at X time, browsing your site, etc.]] and wanted to say "hello!"

The last thing I want is to waste your time. But I would love to chat for a few minutes and see how [[your company]] may be able to actually help {{company}} achieve [[relevant KPI]].

Are you available at [[time]] on (day) for a 15 to 20 minute phone call?

If not, please feel free to check out my calendar and schedule yourself for whenever works best for you: [[calendar link]]

Hope to hear from you.

Thank you,
[[your name]]

Additional resources

Hi {{first_name}},

You recently visited [[your website]] and [[took this action]].

If you’re interested in [[content topic/product page visited]] then I can recommend the following additional resources:

[[additional resource 1]]

[[additional resource 2]]

Our company also offers [[product/service] ]which could help you [[achieve this specific result]].

Are you free for a call at [[date and time]] to talk about this?

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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