Book meeting email templates

Browse the best performing book meeting email templates.

40 email templates
Should I speak to [[referral name]]?

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.



New clients for {{company}}

Hi {{first_name}},

I’m just wondering - how does {{company}} chase new clients?

Belkins takes care of all top-of-the-funnel sales tasks: prospect identifying, target research & list building, database enrichment, initial outreach, and appointment scheduling.

The resources below cover our general overview, 3rd party review sites, and our use-cases. These should help with your evaluation.

Case studies ->

Clients Testimonials on Clutch ->

Folderly case studies ->

I’ll be happy to arrange a zoom meeting to share best practices. Perhaps next Tuesday will work?


[[your name]]

{{first_name}} check out your new cancellation flow

Hey {{first_name}}, I wanted to give you a quick shout to introduce you to ProsperStack, a drop-in cancellation flow for your service that reduces churn by up to 30%.

I made a 40 second video to show you how your cancellation flow could look and how it saves customers.

[[view video]]

I'd love to get 15 minutes with you to learn more about your current cancellation process and see how we can help.

[[meetin link]]

Hunter's Trademark Protection - Adspend

Dear {{first_name}},

I hope you had a lovely weekend! Did you know eliminating competitors using the {{company}} trademark in their ads is more important than just for brand protection?

Why takedown ads which infringe on your trademark?

- Decreased CPCs for Hunter;
- Better click-through-rates;
- Protect your brand image;
- Increased CPCs for competitors.

BrandVerity automates monitoring of ads, identification of infringing ads, and makes submission directly to the search engines for takedown super easy. 15 minutes a week to do all that? Absolutely.

If you're interested in discussing further, please feel free to schedule a meeting with me here!

[[your name]]

Catch up at SaaStr

Hi {{first_name}},

Saw at SaaStr previously and thought you might be there in a week.

At Folderly, we can help Hunter with email deliverability and make sure that your email reaches your customer's inbox.

I will be there with @Brian Hicks, we would love to grab some coffee and explore potential synergies between our companies?

[[your name]]

Sales team goals

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.


[[your name]]

Help with [[problem]]

Hi {{first_name}},

I’m [[your name]] and I [[state your role]] at [[your company]].

I know you’re busy, and you probably receive plenty of emails asking for the right person to speak to, but I really believe we can help {{company}} [[insert one-sentence pitch – what your solution does]].

Based on your profile at [[link to, or mention profile]], it seems that you might be the right person to speak to—or at least point me to the right person about [[problem your product solves]].

If that’s you, are you open to joining me for a quick 10-minute call on [[time and date]] to discuss how we can support your business? If it’s not you, will you kindly direct me to the right person?

P.S. I’ve also reached out to [[relevant person 1]] and [[relevant person 2]]. We’ve helped companies like [[insert your customers]] to [[positive result you’ve helped achieve]] and I would love to help {{company}} do the same.

Deal with Google penalties

Hi {{first_name}},

With the new Google updates and penalties, working around them by [[better way to deal with problematic bottleneck or issue]] is time-consuming.

Our [[company app service]] has developed a way that lets you [[fix bottleneck or issue]] without [[cost of less-optimal way to fix bottleneck or issue]].

We’ve helped companies like [[company name]] achieve [[results of the better way]].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Quick win for {{company}}

Hi {{first_name}},

Want to see how you can instantly [[benefit of your product]?]

I know you’re busy working to [[end result that your product/service helps with]], so I’ll make this quick.

I’m the lead [[role at your company]], and I’ve got a few suggestions to help you immediately generate some quick wins with [[area your lead is working on]]. Here they are:

[[Tip 1]]

[[Tip 2]]

You might not have the time to this though, and that’s wehere [[your company]] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

I'll fix it for you

Hi {{first_name}},

Does {{company}} suffer from [[painful problem]]?

It’s a tough issue to overcome, and something most [[companies in your lead’s industry]] suffer from. And it can cost [[stat or research to agitate painful problem]].

Our [[product/service]] helps you avoid this with [[benefit /one-sentence pitch]].

I’d love to show you more. Are you open to a call at [[date and time]] next week?

[[problem]] solution

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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