Hi {{first_name}},
If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].
Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:
[[customer testimonial about the problem]]
Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?