Book meeting email templates

Browse the best performing book meeting email templates.

40 email templates
Sales team goals

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.


[[your name]]

How do you acquire customers?

Hey {{first_name}},

I'm doing some research about how businesses in [[lead's industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].

Is this something that you're also challenged with at {{company}}?

Some [[lead's industry]] businesses have told me they focus on inbound marketing - things like blogging, ebooks, and webinars - and others have told me they rely strictly on PPC and paid traffic.

If you have a couple of minutes, would you be open to hopping on quick call? I'd be interested to see where {{company}} fits within this spectrum. It shouldn't take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success

Let me know what works for you!


Congrats on [[event]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,


Hi {{first_name}} - just missed you

Hi {{first_name}},

Saw that you were [[whatever triggered you to call them--available at X time, browsing your site, etc.]] and wanted to say "hello!"

The last thing I want is to waste your time. But I would love to chat for a few minutes and see how [[your company]] may be able to actually help {{company}} achieve [[relevant KPI]].

Are you available at [[time]] on (day) for a 15 to 20 minute phone call?

If not, please feel free to check out my calendar and schedule yourself for whenever works best for you: [[calendar link]]

Hope to hear from you.

Thank you,
[[your name]]

Traffic issue

Hi {{first_name}},

I've heard from many other companies that they struggle to determine if they're getting the most out of the traffic they drive to their website.

Is this an issue at {{company}}?

Recently, {{company}} used our own set of tools to [[positive outcome brought about]]. It resulted in [[specific result]].

I have a few similar ideas on how you can use our software on your own website to achieve [[positive outcome]].

Do you have time this week for a quick call so I can share them with you?


Here's a quick question for you {{first_name}}

Hey {{first_name}},

When was the last time you could actually track the outputs of all your product sampling activities?

If you like most {{position}}s in the consumer goods industry, you are probably dealing with excess product sampling waste and not reaching the right audience for the right product.

We’ve crafted a simple solution to help solve this problem directly. You can now launch targeted, digital sampling campaigns ideally for your target audience to increase your customer experience. We also provide you with insightful and actionable analytics for you to optimize your strategy.

I’d like to set up a personalized demo for you this [[time]]. Alternatively, please let me know when are you available. I’d greatly appreciate that.

Kind regards,
[[your name]]

Quick win for {{company}}

Hi {{first_name}},

Want to see how you can instantly [[benefit of your product]?]

I know you’re busy working to [[end result that your product/service helps with]], so I’ll make this quick.

I’m the lead [[role at your company]], and I’ve got a few suggestions to help you immediately generate some quick wins with [[area your lead is working on]]. Here they are:

[[Tip 1]]

[[Tip 2]]

You might not have the time to this though, and that’s wehere [[your company]] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

Hi {{first_name}}, quick question

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]], where we specialize in [[your customer-facing USP]]. I saw that you [[some connection--know Joe on LinkedIn, etc.]]!

I'm reaching out because, after checking out {{company}}'s website, know we could really help improve [[relevant KPI]].

Plus, I was really struck by [[something you honestly like about the business--what they're doing with services or products; swipe a line from their mission statement; etc.]]

Are you free for a 15 to 20 minute chat on [[date and time]] to discuss your strategy for [[your company's area of expertise]]?

Even if we don't end up moving forward, I'd be happy to share some ideas that will make an immediate impact :)

Hope to hear from you.

Thank you,
[[your name]]

Improve [[process]] at {{company}}

Hi {{first_name}},

I am reaching out to you because being the {{position}}, I was certain you would know more about the current process in place at your company for [[which department]].

Like we’ve helped [[your existing customer]], I felt you might be interested in improving your [[the biggest challenge for the prospect]].

I did a fair amount of research on your company’s [[current system]] and I’m sharing a few of my thoughts here which could help you save [[the benefit your product offer]]}:

1. I noticed that [[state the current problem and how it can be better]].
2. [[state the current problem and how it can be better]]

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins this week to chat about this?

Growth opportunity

Hey {{first_name}},

I hope you’re doing well. I see you’ve [[published a post, done something interesting]].

Great stuff!

I was doing some research this morning and noticed you [[have a need for our product/aren’t doing X/could benefit from Y]].

My company actually works with people like you to help them achieve [[goal]].

Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.

Let me know if you’re available at:

[[Date & Time]]
[[Date & Time]]
[[Date & Time]]

Either way, keep up the great work!


[[your name and title]]

Ready to discuss [[problem]]?

Hi {{first_name}},

My name is [[name]] and I’m with [[company]]. We work with [[industry]] companies like [[key industry customers]].

We take a different approach to growing companies and aren’t like other [[companies in your niche]]. We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat [[time options]] about [[topic]]?

All the best,
[[your name]]

Hi {{first_name}} / connection through [[name of colleague on platform]]

Hi {{first_name}},

Saw that you work with [[name of colleague]]! [[Colleague]] has been using [[your company]] to [[improve KPI]] for a while now, and I would love to hook you up so you can do the same.

Have you had a chance to check [[your company]] out? :)

I'm happy to hop on a quick call to give you a tour. Plus, we have some free resources some of your other colleagues love that I'll show you, too.

Please pick a time on my calendar that works best for you and I'll follow up: [[calendar link]]

[[your name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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