Prospecting email templates

Browse the best performing prospecting email templates.

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40 email templates
[[content]] explains [[pain point]]

Hi {{first_name}},

I am doing some research with the [[industry]] and found that [[pain point]] is one of the biggest challenges in this market.

Is this a challenge for you also?

As I have a keen interest in this market I thought I would share with you this [[content]] explaining [[pain point]] as I thought it may be beneficial.

If you would like to have a chat with me about the market or how I’ve helped other [[industry]] companies such as [[customers]], please don’t hesitate to get in touch.

Kind regards,

[[your name]]

Can I help with [[pain point]]?

Hi {{first_name}},

I want to reach out and ask how everything is going at {{company}}? How is your current bookkeeping solution working out for you?

We’ve recently added some new features to our software that I believe would be really helpful for [[prospect's pain point]]. If you would be interested in a quick chat or demo this week, please let me know or if there are any other ways we can help {{company}}.

Best,
[[your name]]

[[X]] blog posts about [[pain point]]

Hi {{first_name}},

I wanted to share these blog posts that I believe would be really helpful for [[insert prospect pain point such as digital invoices]].

[[Resource 1]]
[[Resource 1]]
[[Resource 1]]
[[Resource 1]]

If you have a minute to check these posts out, I think the info gives great direction on [[topics listed in the blog posts]]. Let me know what you think.

Best regards,
[[your name]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]

Current [[process]] at {{company}}

Hi {{first_name}},

I hope you are doing well!

I work with [[your company name]]. I would love to connect with the person who is in charge of [[mention the department that is relevant to your product/service]] to understand your current processes and suggest how [[your product name]] can add value to {{company}}.

I am listing a few features below that might interest you:

[[resource 1]]
[[resource 2]]
[[resource 3]]

I will be looking forward to hearing from you.

Thanks in advance.

Best,
[[your name]]

Did you face [[pain point]]?

Hi {{first_name}},

I have gone through your company profile and found the [[in detail about your prospect’s company]].

The trend is going on where all the same niche industries face [[pain point]].

Would you be so kind telling me who is responsible for the [[a few suggestions on pain points]], and how I can get in touch with him/her to have a discussion on this?

If you are the decision-maker of {{company}}, please let me know your convenient date and time, so that I can call you regarding [[suggestion on pain point]].

I look forward to hearing from you.

Regards,
[[your name]]

Resource on [[topic]]

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.

Best,

[[your name]]

Right person

Hi {{first_name}},

I hope this note finds you well.

I’ve been working for a company called [[your company name]] that specializes in [[describe your company’s products or services]].

In thinking about your role at {{company}}, I thought there might be a good fit for your group.

Our [[specific product or service]] has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

Best,

[[your name and title]]

Error on {{company}} website

Hey {{first_name}},

Your [[choose whatever service or product you want]] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [[product or services]].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[[Your name and title]]

[[Company Name]] [[Service]]

Hey {{first_name}},

I wanted to reach out and give you a heads up that I’ve been loving the [[your service medium]] coming out of {{company}} these past few months. I can appreciate great [[your service medium]] when I see it 🙂

Just shared your recent [[post, project, design, rebranding work, app, etc]] about [[xyz]] with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts [link] and in my highly trafficked blogging courses.

The other reason I’m reaching out is because a large part of my business is working with brands like [[reference any relevant past clients or even full-time gigs]] and others to help scale [[your core service offering]].

Would you be up for chatting about {{company}} [[your core service offering]] or connecting me with someone else on your team if that’d be a better fit?

[[Your Name]]

P.S. Here’s where you can read more [[link to portfolio page if possible]] about my process and the clients I’ve worked with.

Why RuffArmor's missing (on Google's first page of search results)

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

Marketing priorities

Hi {{first_name}},

As we look to 2017 our marketing department has a lot to think about and prioritize. Where to spend their budget? How many events to attend? How can they maximize our existing lead database?

Since so many of the companies we work with are asking themselves the same questions I thought you would appreciate a couple of articles on building on those strategies:

- How Our Team Got Started With Lead Nurturing
- How to Staff a Small Marketing Team to Achieve Stellar Growth
- Achieving Great Marketing Goals

How are you planning to use social media to help you hit your marketing goals this year, {{first_name}}?

Let me know if you're interested in chatting. It'll only take 15 minutes.

Thanks!
[[signature]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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