冷邮件模板

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511 个邮件模板
Thank you for the conversation, {{first_name}}

Hi {{first_name}},

Thank you for taking the time to talk today. The conversation was more useful than I expected, especially your point about [[specific insight or advice they gave]].

Here's what I'm going to do with it: [[1-2 sentences on the specific action you'll take based on their advice]]. I'll follow up once I have results to share.

If you're open to staying in touch, I'd welcome the chance to check in as things develop. If not, I'm grateful for today's conversation.

[[Your name]]

Following up: advice on [[topic]]

Hi {{first_name}},

I reached out last week about a question on [[topic]]. I understand you're busy, so I wanted to make the ask even lighter.

If a call doesn't work, I'd be grateful for your take on just one question by email: [[single, specific question that can be answered in a few sentences]].

Either way, I appreciate your time.

[[Your name]]

[[Mutual connection]] thought you'd be the right person to ask

Hi {{first_name}},

[[Mutual connection name]] suggested I reach out to you. I'm [[your name]], a [[your role]] working in [[your field]], and I'm navigating [[specific challenge or career decision in one sentence]].

[[Mutual connection]] thought your experience with [[specific area of their expertise]] would be particularly relevant. Would you have 20 minutes for a quick call?

I'll come with specific questions and respect your time.

[[Your name]]

Your [[talk/article]] on [[topic]]: a follow-up question

Hi {{first_name}},

I watched your [[talk, webinar, or read your article]] on [[topic]] and wanted to ask a follow-up question.

You mentioned [[specific point they made]]. I'm in a situation where [[brief description of how this applies to you]]. My instinct is to [[your current thinking]], but I'd like to pressure-test that with someone who's been through it.

Would you be willing to share your take? I'm happy to do this over email if a call is too much of a commitment.

[[Your name]]

Seeking advice on [[area]]: [[your name]]

Hi {{first_name}},

Your [[specific talk, article, interview, or body of work]] on [[topic]] is what prompted me to reach out. I'm at a stage in my career where [[brief description of your situation: e.g., "I'm transitioning from IC to management" or "I'm deciding whether to specialize or go broader"]].

I'd value your perspective on [[specific question or challenge]]. Would a 20-minute conversation be possible?

[[Your name]]

A question about [[topic they know well]], [[your name]]

Hi {{first_name}},

I'm [[your name]], a [[your role or stage]] working in [[your field]]. I've been following your work on [[specific topic, project, or content they've published]], and I'm facing a decision where your perspective would be more useful than anyone else's.

I'm working through [[specific challenge or decision in 1-2 sentences]]. Would you have 20 minutes for a call to share how you'd think about this?

I know your time is valuable and I'll come prepared with specific questions.

[[Your name]]

{{first_name}}: thought of you when I saw [[trigger]]

Hi {{first_name}},

I saw [[specific trigger: a news article about their industry, a company announcement, a trend related to their work]] and it made me think of our conversations about [[shared topic from when you were in touch]].

I've been [[brief update]]. Curious how things have developed on your end since we last spoke.

No agenda. Just wanted to reconnect.

[[Your name]]

Your [[article/post/talk]] on [[topic]] brought you to mind

Hi {{first_name}},

I came across your [[specific content: article, LinkedIn post, podcast, talk]] on [[topic]] and it brought our previous conversations to mind. Your point about [[specific insight]] was sharp, and it connects to something I've been working through on my end.

It's been a while since we caught up. Would you be open to a call?

[[Your name]]

It's been a while, {{first_name}}

Hi {{first_name}},

I realize it's been [[rough timeframe]] since we last spoke. I've been meaning to reach out and today felt like the right moment.

Quick update on my end: [[1-2 sentence career update]]. I'd love to hear what you've been up to. Would a coffee or a quick call work sometime in the next few weeks?

[[Your name]]

Catching up, {{first_name}}

Hi {{first_name}},

It's been a while since we last connected. I've been [[1-2 sentence career update]] and wanted to reach out to see how things are going on your end.

I saw [[something recent about them: a LinkedIn post, a company announcement, a project they shipped]] and it reminded me we should reconnect. Would you be up for a quick call sometime?

[[Your name]]

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写出更好的冷邮件。
收获回复。

直接通过 Gmail 或 Outlook 账户编写序列、安排跟进邮件,免费使用。
创建免费账户 了解更多

如何撰写
冷邮件?

  • 写一个吸引人的开头。要让潜在客户读下去,可以在冷邮件的开头提及共同认识的人、提出相关问题、引用触发事件,或从潜在客户面临的问题切入。
  • 让信息个性化。值得花时间研究高价值的潜在客户,并手动为每封邮件添加个人化内容。您可以使用统一的拓客模板,但应针对每位潜在客户加入具体信息,让内容与他们相关,并提供最大价值。
  • 保持简短易读。冷邮件应包含三个关键要素:您是谁或简短的自我介绍、您提供什么,以及您希望潜在客户采取的行动。尽量删去不必要的寒暄和冗长的句子。
  • 提供价值。撰写冷邮件时,应说明潜在客户将获得的益处,而非罗列您销售的功能。
  • 加入行动号召。行动号召应与冷邮件的目标完全一致。尽量聚焦于此次拓客希望达成的一件事。
延伸阅读: 如何撰写能带来转化的冷邮件(又不咄咄逼人)

如何撰写
跟进邮件?

撰写冷邮件的跟进邮件时,可以遵循上述冷邮件写作的主要原则。同时,也别忘了以下原则:

避免含沙射影的语气。直接的攻击相对容易察觉,但更隐晦的被动攻击措辞可能会不经意地出现在跟进邮件中。这些细微的冒犯会令潜在客户反感,迅速损害您已建立的好感和相互信任。因此,请尽量避免在跟进邮件中使用以下措辞:

  • 我再次联系您,是因为您还没有回复我
  • 我已经尝试联系您好几次了
  • 我知道您很忙,我也很忙
  • 只是来问一下

不要显得急切。潜在客户没有回复之前的四封跟进邮件,可能让您感到沮丧,但不要流露出来。以下措辞会显得您有些急切,也请尽量避免:

  • 如果不太麻烦的话
  • 冒昧打扰,先向您致歉

为跟进邮件打造出色的主题行。尽量不要直接使用“跟进”或“只是来问一下”作为跟进邮件的主题。多一点创意,写出吸引人的文案,让收件人愿意打开邮件。

阅读更多: 未收到回复后如何撰写跟进邮件(附示例)
想让冷邮件更有针对性?Hunter 的 AI 写作助手会根据受众和产品服务生成独特、高转化的邮件,帮助您摆脱千篇一律的模板。

如何撰写
出色的主题行?

  • 体现个性化。除了在冷邮件主题中加入姓名和公司名等基本个性化信息,您还可以在联系潜在客户前收集更多信息,用来提高开信率。例如,对方的职位、行业、撰写过的内容、你们认识的地点等。
  • 保持主题简短。简短、清晰、直奔主题的内容更容易吸引潜在客户的注意。另外,主题过长会被截断,尤其是在移动设备上,因此保持简短很重要。
  • 提出问题。如果您提出与潜在客户相关的问题,对方更有可能打开邮件并寻找答案。尽量使用开放式问题,激发好奇心。
  • 使用有感染力的词语。这类词语具有说服力,往往能引起情绪反应,促成预期结果。它们能调动读者的想象力,促使其打开邮件。以下是一些可用于主题的例子:惊人、关键、私密、最佳、官方、专家、简单、轻松、就绪等。
  • 不要使用标题党。为冷邮件拓客活动编写夸张的主题并无意义。最终重要的是转化率,而不是邮件的开信率。
了解更多: 如何打造出色的冷邮件主题
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