Cold Email Guide

Send better email outreach campaigns.

Hunter's Cold Email Guide is a collection of resources to help you send better email outreach campaigns. It covers everything from technical setup to strategy and copywriting, providing both theoretical and practical advice you can apply to improve your success rates at your own pace.

Create an outreach strategy

Prepare an irresistible offer and figure out how to build a connection with your prospects.

What you'll learn
  1. Use the Value Proposition Canvas
  2. Send cold emails with WARM goals
  3. Define your email sequence and follow-up strategy
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Build a list of recipients

Figure out how to find prospects based on your ICP and get their contact information.

What you'll learn
  1. Use trenching to segment your ICP
  2. Prospecting tools and methods
  3. Find verified email addresses of your prospects
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Optimize your technical outbound setup

Set up your email domain and cold email tool, then configure everything to maximize deliverability.

What you'll learn
  1. Set up a dedicated cold email domain
  2. Choose an ESP (Email Service Provider)
  3. Build and maintain your sender reputation
  4. Implement email authentication protocols
  5. Learn about email blocklists
  6. Track your emails (or don't!)
  7. Use a custom tracking domain
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Write your cold emails

Learn about the best practices for writing emails, CTAs and subject lines that make your recipients reply.

What you'll learn
  1. Personalize your emails
  2. Write the subject line
  3. Write the email body
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Schedule and send your campaigns

Learn how to schedule outreach campaigns to protect your deliverability and maximize your success rates.

What you'll learn
  1. Test your cold emails
  2. Set up your outreach ops for scale
  3. Warm up your email account and domain
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Analyze the success of your outreach

Get familiar with the metrics you should use to analyze and optimize your cold email campaigns.

What you'll learn
  1. Prevent your emails from bouncing (email bounce rate)
  2. Prevent your emails from landing in spam
  3. Boost your open rate
  4. Improve your reply rate
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