Set up a dedicated cold email domain
Setting up a separate, dedicated cold email domain protects the reputation of your main website.
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Cold Email Guide
Optimize your technical outbound setup
Set up your email domain and cold email tool, then configure everything to maximize deliverability.
Overview
To send cold emails, you need a technical setup - an email domain and a cold email tool. Properly configuring these two elements has a massive impact on the deliverability of your emails.
You also need to pay attention to external factors, like email blocklists or email authentication protocols.
This category is about creating a cold email setup that will maximize your successful delivery rate.
Choose an ESP (Email Service Provider)
Your email service provider (like Gmail or Outlook) is responsible for the actual sending of your emails, even if you're also using a cold email tool. Choose wisely!
Read moreBuild and maintain your sender reputation
Sender reputation is a measure of how much your domain and your server can be trusted by email servers that receive your emails.
Read moreImplement email authentication protocols
Email authentication protocols make you a trustworthy sender by specifying who can send emails signed with your domain name. Implement them for better deliverability.
Read moreLearn about email blocklists
Blocklists contain information about known spammers. Getting listed can be very damaging to your email deliverability.
Read moreTrack your emails (or don't!)
Email tracking gives you more insight into how your prospects interact with the emails you send them.
Read moreUse a custom tracking domain
A custom tracking domain lets you track email opens and clicks while mitigating the potential decrease in deliverability.
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