Cold Email Guide

Technical Setup for Cold Emails

Set up your email domain and cold email tool, then configure everything to maximize deliverability.

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Technical Setup for Cold Emails

To send cold emails, you need a technical setup - an email domain and a cold email tool. Properly configuring these two elements has a massive impact on the deliverability of your emails.

You also need to pay attention to external factors, like email blocklists or email authentication protocols.

This category is about creating a cold email setup that will maximize your successful delivery rate.

Set up a dedicated cold email domain

Setting up a separate, dedicated cold email domain protects the reputation of your main website.

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Choose an ESP (Email Service Provider)

Your email service provider (like Gmail or Outlook) is responsible for the actual sending of your emails, even if you're also using a cold email tool. Choose wisely!

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Build and maintain your sender reputation

Sender reputation is a measure of how much your domain and your server can be trusted by email servers that receive your emails.

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Implement email authentication protocols

Email authentication protocols make you a trustworthy sender by specifying who can send emails signed with your domain name. Implement them for better deliverability.

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Learn about email blocklists

Blocklists contain information about known spammers. Getting listed can be very damaging to your email deliverability.

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Track your emails (or don't!)

Email tracking gives you more insight into how your prospects interact with the emails you send them.

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Use a custom tracking domain

A custom tracking domain lets you track email opens and clicks while mitigating the potential decrease in deliverability.

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