Cold Email Guide

Cold Email Metrics

Get familiar with the metrics you should use to analyze and optimize your cold email campaigns.

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Cold Email Metrics

It takes time to make your email outreach successful. To know what works and what doesn't, you need to monitor a handful of key metrics. They allow you to track the success of your campaigns throughout all stages of the outreach process – from reaching the recipient's email server and being placed in their inbox, all the way to receiving a positive reply.

Prevent your emails from bouncing (email bounce rate)

Email bounce rate is the proportion of cold emails you send that couldn’t be delivered to the recipient.

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Don't let your emails land in spam

Troubleshooting a high spam rate is tricky because you can't directly track it. This article lists the best practices you can implement to avoid landing in spam from the start.

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Boost your open rate

A low open rate indicates issues with your email deliverability or with your subject lines. Optimize these aspects to get more emails opened and replied to.

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Improve your reply rate

Getting a positive reply should be your ultimate goal, so every optimization you make must directly or indirectly improve your reply rate.

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